Your humble author is about to put Los Angeles in the rearview mirror, but before I do, I wanted to leave you with one last news nugget.
It involves … Barbie.
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Tag: mattel
Matchbox is headed towards 100 percent recycled, recyclable, or bio-based materials by 2030. Is this the end of die-cast cars as we know them?
This is a bit like a Tinker to Evans to Chance double play, but as part of a promotion for the upcoming “Star Wars: The Force Awakens” movie from Lucasfilm, folks in New York City on Friday were able to order up a free Uber ride in one of eight Dodge Chargers trimmed in Star Wars Stormtrooper white and black livery, with a few Hot Wheels stickers for good measure.
The cars, including SRT and Hellcat versions, were loaned to Uber and Mattel by FCA. The cross promotion involved four different companies: Lucasfilm, Uber, Mattel and FCA, and it was timed to coincide with “Force Friday”, a synchronized introduction of the licensed toys tied to the film, which opens just before Christmas. (Read More…)
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