Tag: Mazda

By on October 25, 2016

ND Mazda MX-5 Miata Closeup, Image: © 2016 Sajeev Mehta/The Truth About Cars

I had the distinct non-privilege of sampling an ND Miata at a Mazda event for the general public, which was also covered by one of TTAC’s sister publications. A gaze at the hood bulges at (slow) auto journo track speeds netted a surprise: there was an urgency to get this cab-backward profile on the Vellum.

It’s no different than being a design student; visions quickly sketched on vellum (lower case) were crucial. Today’s urgency isn’t for my GPA, but for Vellum Venom’s readers (all 51 of you) and for my soul. It’s been too long.

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By on October 21, 2016

1992 Mazda Cosmo, Image: Mazda

Since the 1980s, draconian federal importation laws have meant enthusiasts in the United States must wait a full 25 years before some of their favorite brand’s models are legal on these shores. And every year, groups of enthusiasts take to the internet to contemplate what cars will be available for importation with the turn of the new year. The arrival of each new calendar year then becomes a celebration of the past, a revisit of forsaken models, a festival of other-market obscurity.

The Land of the Rising Sun is becoming more than just a source for tuners looking for their next drift car. That’s right, Japanese cars are now collectible.
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By on October 5, 2016

The Mazda MX-5 RF, Image: PRNewsFoto/Mazda Motor Corporation

Mazda has kicked off presale orders for its 2017 MX-5 RF, the “retractable fastback” that gives would-be convertible buyers an extra feature to help win their spouse’s support.

Introduced to salivating journalists at the New York Auto Show, the model starts at $32,390 (including a $835 destination charge) in Club trim — a $2,955 increase over a 2016 MX-5 Club. (Read More…)

By on October 3, 2016

2006 Dodge Magnum SRT8, Image: FCA

If you were to take a moment to ponder the death of the wagon in America and had to put a timeline on when it all started, quite a few people would wager it arrived in the 1990s. That timeline makes a lot of sense, since that’s when the SUV craze really started to take off. But there isn’t a specific date when it all came crashing down, and that’s frustrating as a historian.

We can nail down the end of the Roman Empire to the year that Odoacer overthrew Romulus Augustus (476, if you were concerned), but there was never an “okay, no more wagons starting now” moment in our country.

With that in mind, let’s take a look at some of the highlights of the longroof market in the Naughts.

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By on September 23, 2016

2016 Mazda CX-9

Over the last two months, Mazda, that great tiny bastion of four-cylinder engines and SkyActiv and adding lightness, has sold more crossovers than cars in the United States.

Yes, that Mazda. The Mazda that had to rebadge Fords to bring its first two SUVs to market. The Mazda that, only four years ago, produced two-thirds of its U.S. sales with passenger cars.

Unfortunately, the gains now produced by Mazda’s CX crossover division aren’t enough to counteract the plunging sales of Mazda’s three remaining cars. As a result, Mazda’s U.S. market share is down to just 1.7 percent through 2016’s first eight months.

The good news for Mazda? Company bosses saw this coming. As part of a long-term strategy, Mazda is sticking to its guns, unwilling to overreact to disappointing short-term results with short-term fixes. (Read More…)

By on September 14, 2016

2017 Mazda CX-3 Sport

Sometimes a manufacturer churns out a base trim that is — all things considered — the primo choice for that particular model. Here’s an example.

Yes, yes, yes. I know. Another bloody crossover. But before you scroll down to re-read one of Jack’s breathless exploits or Sajeev’s rants on automotive style, permit me the following: what would happen if Mazda spent all its R&D budget shoehorning a rotary engine into the upcoming MX-5 RF?

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By on August 31, 2016

2016 Mazda MX-5 Miata Automatic, Image: © 2016 Mike Allen

Please welcome TTAC reader Mike Allen. He recently took delivery of an automatic-transmission MX-5 and drove it through California in search of enlightenment!

The fourth-generation Miata is no stranger to these pages, having been reviewed by Tim Cain and Alex Dykes in the past year. But these reviews, like most of those you’ll find out there on the Internet, are based on short drives of manual-transmission models.

For many auto enthusiasts, the idea of buying a Miata with an automatic transmission verges on a Pelagian level of heresy. Yet for those of us who are condemned to the purgatory of Los Angeles traffic, even the most damnable heresy eventually becomes palatable. That’s why my loaded-up, Grand-Touring-spec MX-5 has just two pedals.

As you’ll see below, that doesn’t mean it’s not worthy of your consideration. Shortly after taking delivery last month, I took it on a 900-mile trip to the heart of inland California and found that out for myself.

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By on August 11, 2016

2017 Fiat 124 Spider Abarth, Image: FCAThe fourth-generation ND Mazda MX-5 Miata is undoubtedly, indisputably, undeniably the best addition you could make to your garage.

Some people disagree.

Fiat Chrysler Automobiles reported 480 U.S. sales of the Fiat 124 Spider in July 2016. The Spider is a thoroughly transformed version of Mazda’s fourth Miata: different body, distinct suspension tuning, unique powerplant.

With the 124 Spider’s arrival in the United States, 13 months of Mazda MX-5 Miata sales growth came to a screeching halt. (Read More…)

By on August 11, 2016

2017 Mazda 3 red

Mazda sales representatives across the United States finally have the golden ticket for all of those eventual Honda Civic buyers who walked out the door before even test driving a Mazda3.

“When the driver maintains a constant steering angle, GVC immediately recovers engine drive torque, transferring load to the rear wheels to enhance vehicle stability,” Bill will tell his next up, quoting Mazda USA’s press release. Says Joe to the young couple expecting their first child: “The extremely subtle amount of deceleration force added by GVC normally amounts to 0.01 G or less.” Tom, with a patronizing over-the-glasses glance at the fixed-income senior citizens across the desk, says, “GVC demonstrates its effect consistently over a wide range of driving situations, regardless of the driver’s level of skill.”

GVC, or G-Vectoring Control, is the next step in Mazda’s Skyactiv-branded technology. G-Vectoring control debuts on the refreshed 2017 versions of the Mazda6, a chronically unpopular midsize sedan, and the increasingly uncommon Mazda3, sales of which have tumbled by nearly a fifth since the car’s 2012 peak. (Read More…)

By on August 8, 2016

Mazda 3 i Sport

Base model. What does that image conjure to mind? Vinyl seats? Tinny AM radio? A low rent penalty box on wheels? A few years ago, you’d be right on the money. Driving misery was available for voluntary purchase at the showrooms of just about every major car maker.

Now, though … it’s tougher to find, but there are entry-level vehicles out there that, in their cheapest guise, won’t make you cringe with each pull of the driver’s door handle. These base models? They’ve aced it. Here’s a good example.

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By on July 25, 2016

Mazda3-Based Dodge Dart Replacement Render, Front, Image: © 2016 Chris Doane Automotive/Theophilus Chin for The Truth About Cars

Last week, our own Tim Cain broke down exactly why the Dart was destined for the dustbin. Steph asked in April if the Dart would outlast the Obama administration, a question answered last week with a resounding “no” from Auburn Hills. And before that, I asked you what company could build a replacement for the Dart, while offering up my own guesses. One car kept rising to the top of the suggestion list: the Mazda3.

But, what would a Mazda3-based Dodge Dart replacement look like? We wanted to know. And since none of us at TTAC are particularly gifted when it comes to pixel manipulation, we commissioned a pair of renders from the talented Theophilus Chin of Chris Doane Automotive to find out.

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By on July 23, 2016

2016 Mazda CX-5, Image: Mazda

Volkswagen’s emissions scandal gave oil burners a bad name, but Mazda isn’t ditching its plans for a diesel roll-out in North America.

The automaker has an internal timeline for a stateside launch of Skyactiv diesels that will meet stringent U.S. pollution regulations, Automotive News reports. (Read More…)

By on July 22, 2016

2016 Mazda MX-5 Miata

Sick of trying to motivate your Mazda MX-5 Miata’s prodigious tonnage? Thinking of giving that porker away to a friend? Help is on the way.

The next generation of automotive journalism’s favorite ride will shed weight, thanks to the use of carbon fiber, Autocar reports. That could mean smaller engines for all markets. (Read More…)

By on July 22, 2016

Isuzu D-Max

Update: Automotive News is reporting General Motors is now focusing “on the higher end of the market while the Japanese firm sticks to selling vehicles for everyday commercial purposes,” strongly hinting that GM is the one that broke off the collaboration. We’ve added detail below.

After announcing a new bromance with Mazda just over a week ago, Isuzu is calling it quits with its old beau General Motors.

(Or maybe GM caught Isuzu cheating behind its back. Who knows? The relationship dynamics at play between automakers are difficult to flesh out.)

Regardless, midsize trucks — badged as both Isuzus and Chevrolets — will be no more in the Land of Smiles. The duo, which has a truck plant each in Thailand, will decouple their R&D efforts as they move toward engineering new global midsize pickups.

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By on July 21, 2016

2016 Mazda 3 sedan red

Enthusiast praise for the Mazda3 began before the current-generation compact Mazda arrived in late 2013. Previous iterations benefited from hugely positive reviews. “We’re going to love the 3 once it arrives in America,” Automobile wrote in December 2003. Credit for dynamic excellence was the norm a generation later. “Steering is direct and the suspension is firm enough for spirited driving and equally competent at soaking up bumps,” said AutoGuide in early 2009. I haven’t hesitated to get in on the action, writing in my second review of the latest compact Mazda, “The Mazda3 is still the best compact car you can buy.”

It’s therefore not surprising to see that in a five-way compact car comparison for the magazine’s July edition, Car and Driver named the 2016 Mazda3 i Grand Touring the winner of the test. Car and Driver handed the Mazda 203 points, 44-percent more than the fifth-ranked 2016 Nissan Sentra SL achieved.

Industry observers also won’t be surprised to learn that Car and Driver’s fifth-ranked Nissan Sentra produced 139-percent more first-half sales than the Mazda, while the other three losers all roundly outsold the Mazda, as well. (Read More…)

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