Thanks to our Question of the Day series, we’ve had a myriad of discussions here lately about manufacturers who have “lost their way” and whatnot as of late. My contention is that every large-scale manufacturer on the market today does things exceptionally well—the market is too competitive for them not to. Any OEM that doesn’t have a claim to at least one niche is doomed to failure (cue the BAILOUT discussions). However, each company also has some things that they do badly—and some have things at which they are complete failures.

In preparation for this week’s New York International Auto Show, let’s take a look at what each player in the market does very well, does moderately well, and, frankly, doesn’t do well at all. This first installment will focus on the smaller volume competitors.

(Read More…)

We don’t have the rights to run the spy photos of the Scion iA concept, but you can check them out here. The above rendering, from TopSpeed, is 99.9% accurate, for better or for worse. On the surface, it looks like an uglier version of the Mazda2 sedan, with the unfortunate catfish maw grafted on in place of the rather handsome Mazda front end treatment. The on paper sepcs aren’t exactly thrilling either.

(Read More…)

Coming next week, Mazda will unveil its most aggressive version of the new MX-5 Miata when it brings the MX-5 Miata Club Edition to New York.

(Read More…)

Wanting to know how much the curb weight of the 2016 Mazda MX-5 Miata will be? Wonder no more.

(Read More…)

Plenty of Mazda B-Series pickups were sold in the United States, mostly badged as Ford Couriers, but starting in 1983 (when the Ranger appeared) your only choice for obtaining one of these cheap-and-simple little trucks was your Mazda dealer. I spotted this somewhat rusty ’84 in a Denver wrecking yard on Saturday, and it looked like it still had some good miles left in it. (Read More…)

Last week, fellow contributor Doug DeMuro posed the question, “Has Mazda lost its zoom?” Some weeks before that, he asked readers, “When did BMW lose its edge?”

To be brief, the answer to the first is a simple “No,” while the answer to the second is – well, let’s ask BMW. Hey! Bavarians! How do you sleep at night, selling bizarre cross-coupes and sport activity whats-its and M-badged heffalumps like the 5-series Gran Turismo?

BMW, in a Rainier Wolfcastle accent: “On a huge pile of money, surrounded by many beautiful ladies.”

I see. So here’s my question – if Mazda is, as I posit, selling the strongest lineup of vehicles it’s had in decades, then why isn’t it knocking it out of the park?
(Read More…)

Sometime in the future, your next Mazda6 could be assembled and shipped to the showroom from Mazda’s factory in Salamanca, Mexico.

(Read More…)

Ladies and gentlemen, today I must reveal a depressing opinion about Mazda: I believe they no longer zoom.

Yes, folks, that’s right: I believe that Mazda, everyone’s favorite “zoom zoom” brand, once home to all the cool “zoom zoom” cars, is no longer in the “zoom zoom” business. In fact, if they were to make those commercials again today, the little boy would say “sip sip,” and the ad would show Mazda’s lineup slowly descending a hill in top gear in order to maximize average fuel economy.

(Read More…)

Perhaps as way to keep tongues wagging until summer, the 2016 Mazda MX-5 Miata turned up in some new clothes for the 2015 Chicago Auto Show.

(Read More…)

TTAC commentator dtremit writes:

Hey Sajeev —

Inspired by your recent Mazda3 Piston Slap, I thought I’d throw this question your way. Seems like something the B&B might have advice on.

I have a 2005 Mazda6 that is a rather desirable used car…on paper. It is in excellent condition mechanically, and has fairly low miles for its age (about 78k). Single owner, and I have maintained it well, though I am not sure the mess of receipts in the glovebox counts as excellent documentation. I have a good set of Nokian snow tires for it on steel wheels, which would go along with it. It would make a good car for someone for quite some time to come. (Read More…)

To say that the global preview for the new MX-5 was “exclusive” would be like calling the Moon “rarely visited”. Only eight North American journalists had the chance to drive one of just four available cars over the course of two days. The good news is that we each got nearly two hours in the “ND”, all on mostly empty roads and without a drive partner.

The better news is that I got an additional two hours to interview key management and engineering personnel from Mazda after my drive. I didn’t get all the answers I wanted, but I got a few that you won’t get anywhere else — at least not yet.
(Read More…)

Where else would Mazda choose to introduce their newest sub-compact but in Quebec?

(Read More…)

Scion has confirmed that their new iM hatchback will be joined by a sedan, debuting at April’s New York Auto Show.

(Read More…)

This will be the first winter since 2009 when I will not be driving an open top sports car. I can say with confidence that for a daily driver in the Snowbelt, the answer is not necessarily “Miata”.

(Read More…)

Stefan writes:

Sajeev, I recently had a conversation with my cousin in Wisconsin. He claimed that cars assembled in North America are more rust prone than cars assembled in Japan or other oriental countries. Apparently his observation was based on several cars in our extended family: An elderly Dodge Durango and a not-so-elderly Honda Odyssey with the traditional clapped-out transmission.

I have never seen any statistics to support these ideas and really don’t recall reading suchlike statements in the TTAC in the past. That older American cars rust more than newer Japanese, and vice versa, seems natural and I recall seeing many old Japanese cars with severe corrosion damage, but what is the truth in this matter? Over to you and the B & B!

Stefan (’97 Fat Panther without a speck of rust)

(Read More…)