Tag: Mazda
As other manufacturers downsize their offerings to meet ever-increasing fuel economy milestones, Mazda’s SkyActiv program utilizes engine geometry to hit those marks, resulting in the automaker’s current offerings looking rear-wheel drive while feeling front-wheel drive.
The 2014 Chicago Auto Show marks the 25th anniversary of the introduction of the Mazda MX-5. In that time, the Miata has cemented itself as the preeminent sports car for a generation of driving enthusiasts. Roughly a million of them have been produced. Having already written an encomium to my first car – a 1997 Miata – I am reluctant to go down that road again, not least because I have a habit of tearing up when I read it or see pictures of my old car. But I’m going to anyways.
The 2014 Chicago Auto Show marks the 25th anniversary of the introduction of two of God’s most perfect creations: The Mazda Miata and the Acura NSX. Long-time readers will know that I have a strong affinity for both of these cars. The Miata was the first car I ever owned, while the NSX remains a focal point in my relationship with the automobile.
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TTAC Commentator Sjalabais writes:
Dear Sajeev,
I am and have always been a car guy. Since I am an academic with two left hands and sausage fingers, my flavour have been indestructible 70s Volvos, of which I have owned a couple.
Now I am a father and a bit cash-strapped, with the need for an occasional 7 seater. A Volvo V70 with rear facing extra seats has been voted down in the household assembly, I am thus looking for a blob-shaped car. My location is Norway, but my issue is recognisable for any car guy in this situation, I fear. (Read More…)
Mazda is delaying the launch of the North American-spec SKYACTIV-D diesel engine, as engineers grapple with getting the engine to meet both emissions and performance benchmarks in North American spec.
While other automakers explore hybrids and new tech in their pursuit of better fuel economy, Mazda is concentrating on refining the more than century old internal combustion engine. The automaker told Automotive News says that it expects to achieve 30% better mileage with its next generation of ICEs than the fuel economy of its relatively new line of Skyactiv engines currently being rolled out. Called Skyactive 2, the next gen gasoline and diesel engines will debut around 2020, according to Mitsuo Hitomi, who heads Mazda’s powertrain development. “If we want to dramatically improve fuel economy from here, the only route is through lean burning,” Hitomi said at briefing at Mazda’s Yokohama technical center. (Read More…)
Dear Steve:
My wife and I finally bought a brand new Honda Accord. She loves it, and I now have one less worry in my life.
With that one less worry though comes two more things, in the form of two similarly sized cars. At least one of which I no longer need.
Though Toyota and Nissan may be leading the charge to a hybrid plug-in future, it’s Mazda who, once again, leads the Environmental Protection Agency’s fuel economy list for the 2013 model year with an average of 27.5 mpg.
Akira Marumoto, Mazda’s executive VP for North America, said that the company will revamp its dealer network as it aims to increase U.S. sales by a third over the next two years. Automotive News reports that underperforming dealers will be culled and dealers in poor locations will be encouraged to open up new stores in more promising places. The company has identified 35 key metropolitan markets where it will focus its sales and marketing efforts. Mazda is highly dependent on North American sales with almost a third of its global sales taking place here.
Mazda currently has 637 franchised dealers in the United States. (Read More…)
In the late 1980s, otherwise known as the Before Lexus LS Era, American car shoppers didn’t have many choices for big Japanese luxury sedans. You had the Toyota Cressida, the Nissan Maxima, and that was pretty much it (nitpickers might add the Mitsubishi Diamante to this list, since it was possible to buy one in late 1989; the same could be said of the Lexus LS, of course). Or was it? Oh yes, there was also the Mazda 929, a car that never made much of an impact in North America. I owned an ’88 929 for a fairly brief period about ten years ago (I made a complicated four-cornered car deal that resulted in the 929 and a Volvo 244 being added to my fleet) and I thought it was a very good car. Since that time, I’ve kept my eyes open for 929s, finding about zero on the street and this ’91 in the junkyard so far. On a trip to Northern California yesterday, I spotted today’s ’89. (Read More…)
Mazda3 Skyactiv-CNG Concept
Last week, Mazda CEO Masamichi Kogai said that the company had no plans for a production Wankel rotary anytime in the near future, though the company most identified with the engine that goes “hmmmm” will continue to do research on rotaries. Now, at the Tokyo Motor Show, Mazda is showing that its future powertrain plans include diesel, natural gas and hybrid drives.
Plans for a ressurected rotary engine appear to have hit a snag with Mazda CEO Masa-michi Kogai claiming that the required volumes for commercial viability are unrealistic.
John writes:
Dear Sajeev,
Thank you for much good reading and practical knowledge for a very amateur do-it-yourselfer. My auto repair and maintenance skills are very limited, but I enjoy doing what I can myself. Even just the oil changes and having control of the materials used to perform it.
So you are looking for subjects, and here goes-this may resonate with any number of Miata owners. For about a year the CEL has been popping up a code (0126) that I read with a simple device purchased online that evidently means the engine is running too cold, which I have never even heard of, but why not? Insufficient combustion temp? (Read More…)
When the year 2025 comes around, and your sons and daughters purchase their autonomous commuter pod sans steering wheel, you may want to check the automatic brakes just to be sure they’re able to stop your children from smashing through the commuter pod in front of them, much like what happened to one customer during a test drive at a Mazda dealership in Japan over the weekend.
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