Yesterday’s piece on Mazda’s “upmarket” move (really, a pledge to improve the quality of their cars) dredged up the name “Amati”, as these discussions are wont to do. The legend of Amati has persisted for years, partly due to the fact that so little is known about the project.
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The words “Mazda” and “premium” will be forever linked with the stillborn Amati brand in the mind of car enthusiasts. Cancelled at the 11th hour, Amati was supposed to be Mazda’s luxury brand that would go head to head with Infiniti, Lexus and Acura. All we got out of it was the Millenia.
The boycott of Japan-branded cars by Chinese customers appears to be abating faster than feared by some, but not as fast as hoped by others. Nissan expects its November sales in China to be down by approximately 25 percent, Hideki Kimata, senior general manager of Nissan’s joint venture with Dongfeng, told Reuters. Yesterday, Mazda’s China chief said he expects sales in China to be down by around 35 percent in November. (Read More…)
Back when I reviewed the Scion FR-S, I wrapped up by saying I’d want to check out the latest Miata before I passed judgment on the bang-per-buck value of the Subuyopet. So, I called up the PR flacks at Mazda: “Hey, remember how I didn’t totally trash the CX-5 I wrote about in July? Yeah, so now the entire Toyo Cork Kogyo organization owes me, which means I need a Daimyo Class ticket on the next flight to Tokyo, a BLACK TUNED MX-5 waiting for me, and an honor guard of eight dekatoras to escort me as I cruise around looking for an Autozam AZ-1 to ship back to Denver.” Disappointingly, what I got was a US-market MX-5 Club Sport dropped off at a shuttle lot at George Bush International in Houston, to which I’d flown Misery Class in order to judge at the fifth annual Gator-O-Rama 24 Hours of LeMons. I spent three days with a True Red ’13 Miata, mostly shuttling between my hotel in Angleton, Texas, and the race at MSR Houston. (Read More…)
First-generation RX-7s aren’t uncommon Junkyard Finds, even though the youngest ones are 27 years old now. However, not many full-on early-to-mid-80s custom paint jobs show up at junkyards these days. Here’s one I found in Denver last week. (Read More…)
Buried deep within a piece on the proliferation of car plants in Mexico is a musing from University of Michigan professor Jeff Liker, about the future of Toyota and Mazda.
Based on the Mazda2, Mazda will build a sub-compact for Toyota after Mazda’s new plant in Mexico opens, the company says. The new (Mazota?) will start production around the summer of 2015 at a pace of 50,000 units per year, Toyota says. (Read More…)
Deciding what to do with a 662 hp muscle car was hard enough. Deciding what to do with the last pristine nearly new RX-7 in the country is even harder — because you can’t do anything with it, really. You certainly can’t street park it. I left it in an open lot the first night, only to discover that someone had put out their cigarette on the decklid. That was it. I ended up paying prices that would make a Manhattanite blush just so I could leave it in a covered multi-story garage visible from the bedroom window of my condo. Night after night I would stare at the slippery yellow shape under the glow of the cheap halogen lights, like a father staring at his premature baby in the neo-natal unit, checking and re-checking despite the near zero probability of anything bad actually happening.
“I wouldn’t ask too much of her,” I ventured. “You can’t repeat the past.” “Can’t repeat the past?” he cried incredulously. “Why of course you can!” He looked around him wildly, as if the past were lurking here in the shadow of his house, just out of reach of his hand. “I’m going to fix everything just the way it was before,” he said, nodding determinedly. “She’ll see.”
F. Scott Fitzgerald – The Great Gatsby
Putting an end to the vicious cycle of rumors and conjecture, Mazda’s sports car chief revealed that they will bring back the RX-7 in 2017, to coincide with the 50th anniversary of the Cosmo sports car.
When Hurricane Irene hit New York last August, it caught the entire Northeast off its game. Natural disasters are anathema to the bustling lifestyle of a city, and an abeyance to the flowing blood and tears on which it runs. Public transportation grinds to a halt. Supermarkets are depleted of supplies just as quickly as they are flooded by frantic consumers. Cabin fever hits apartment-dwellers staggeringly hard, creating microcosms of Stockholm syndrome in between the floorboards. (Read More…)
British magazine AutoExpress managed to get its hands on leaked pictures of the 2014 Mazda3.
Brazil detailed their new five-year national auto policy, which is meant to spur investment in new auto factories, locally sourced parts content and reduced vehicle prices.
Independent sales analyst Tim Cain has released his Worst Selling Vehicles list for September 2012, with not just one but three measures of poor performance.
The Mazda/Alfa Romeo sports car collaboration was best described by one industry reporter as “the first slow dance, where they leave room for Jesus”. Now it looks like Fiat is definitely trying to cop a feel.
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