Everybody is talking about how much the Euro is losing against the dollar. At closer look, it is not alarming. Even during normal times I have seen lower Euro rates than the current $1.27. But wait until you look at the Euro from a Japanese perspective. (Like the one I have at the moment, sitting in a pittoresk cabin half way up Mount Fuji that could use better heat.) The anemic euro might discourage people like me from coming to Japan. What it really does is discourage Japanese automakers from exporting to Europe. A lot has been said about the strength of the Yen against the dollar. It’s nothing compared to the Euro. Against the Euro, the yen turned into Godzilla. This has Japanese automakers extremely worried. They don’t really know what to do about it. (Read More…)
It was around April of 2011 when I noticed an ad in the Toronto subway for the 2012 Ford Focus, touting fuel economy of 59 MPG. I dwelled on that outrageous figure for a second, made a mental note to check if they were using Imperial MPG measurements and then promptly fell asleep on the train home and missed my stop. A Google search for the Ford Focus mpg claims didn’t yield anything from the Blue Oval, but did reveal a Google ad showing Mazda touting the same figures for its 2012 Mazda3 SkyACTIV, rated for 40 mpg on the highway. Even so, this would only be 48 mpg Imperial. So what gives? 10 mpg is not an insignificant difference.
A non-profit group backed by some major OEMs sent out a press release claiming that diesel vehicle sales are up by 27 percent in 2011 while hybrid sales are down by 2.2 percent. So, D’s up, hoes hybrids down while you motherf***ers bounce to this?
One of the constant dangers for your humble TTAC correspondent is drifting away from gimlet-eyed and ruthless objectivity towards developing a soft spot for a particular manufacturer. Lord forbid you should ever start becoming an “advocate”.
Should such tendencies emerge, one of our larger and hairier Senior Editors will show up on the front stoop bearing a large boat oar emblazoned with “Integrity” and begin beating you about the ears in the manner of the berserker school-master from Flann O’Brien’s An Beal Bocht. Leaving aside semi-obscure references to mid-century Irish literary satire for the moment, there’s one company for which I’d cheerfully risk the aforementioned major head trauma: Mazda.
Last January, we reported that Mazda wants to go to Siberia, and this seems where they are headed. Mazda said in a statement today that it has agreed to a joint venture with Russian carmaker Sollers. It will produce Mazda cars in Vladivostok for the promising Russian market. (Read More…)
As a small, independent, enthusiast-oriented automaker, Mazda is constantly in a fight for its life, and with its profits eaten away by a rising yen, this is more true than ever. And though Mazdas tend to consistently receive critical praise for their handling characteristics, styling has long been something of a sticking point for the brand. Last year Mazda launched a new look, called KODO, which aimed to position the company as “the Japanese Alfa-Romeo.” And though the first KODO car ever shown was a rather stunning sedan (since nicknamed the “Mazda-rati”), its first production KODO design is a rather more prosaic compact crossover, the CX-5. Which, in a way is fitting: if Mazda wants to survive to build Miatas and Speed3s, it will need to sell a grip of compact platform-variants like this one. Not only does this CX-5 look like it should sell better than the aging Escape-rebadge Tribute it replaces, its fuel economy (ranging between 26-33 for FWD/MT and 25/30 with AWD/AT) is finally competitive too. Now, as long as it drives like a Mazda…
Until Ford started building Rangers in the early 1980s, their only small pickup was a rebadged Mazda B Series called the Courier. Like so many utilitarian Malaise Era vehicles, Couriers were everywhere… until one day in the early 1990s when just about all of them disappeared. Here’s one of the few that managed to hang on for another couple of decades. (Read More…)
Mazda’s new Takeri concept, set to debut at the Tokyo Auto Show, likely signals the future look of the struggling Mazda6 sedan, as the brand reinvents itself as the “Japanese Afla-Romeo.” And a good look it is too, managing the all-important tension between expressiveness and subtlety that Mazda has often missed in its designs. But more than an Alfa, this concept reminds me of another brand’s most prominent design, namely Tesla’s Model S. And though that comparison purely stylistic (and possibly a bit of a stretch), Takeri does represent Mazda’s latest step towards an increasing emphasis on green technology. The company’s press release notes that the Takeri Concept
features the i-stop idling stop system and Mazda’s first regenerative braking system. The regenerative braking system efficiently converts kinetic energy to electricity during deceleration, stores it in capacitors and then uses it to power the vehicle’s electric equipment, thereby reducing load on the engine and saving fuel. Thanks to these electric devices, the Mazda TAKERI achieves excellent fuel economy.
The regenerative braking system represents Step Two of Mazda’s Building Block Strategy. After renewing existing technologies, such as engines and bodies, Step One of the Building Block Strategy is idling stop technology (i-stop), Step Two is regenerative braking technology, and Step Three is electric drive technology (hybrid, etc.).
The exodus of Japanese automakers continues – this time, in the opposite direction. If the sources of The Nikkei [sub] are right, then Mazda will stop making the Mazda6 in the U.S. and move production to Japan and China. (Read More…)
The trouble with EVs is that they need batteries. Batteries are expensive and heavy, they deplete quickly and are prone to early death. Japanese carmakers and universities are assaulting the problems head-on. They have batteries that go twice as far and live twice as long. But there is a new problem … (Read More…)
Mazda confirmed what the world had known for more than a year: Its iconic, Wankel-powered RX8 is going to die. “Mazda RX-8 production will end in June 2012 ,” says a Mazda statement. Mazda celebrates the end of an era in style. The Hiroshima company lays on a Mazda RX-8 SPIRIT R special edition that will keep the spirit alive after the RX8 has given up its ghost.
A day after Mazda had announced that the company “has become the first automaker to successfully develop vehicle components using 1,800 MPa ultra-high tensile steel,” Nissan announced “the world’s first Ultra High Tensile Strength Steel rated at 1.2 gigapascals (GPa).” So who’s on first?
5 minutes of in-depth research revealed that 1,800 MPa equal 1.8 GPa. In the heavy metal business, those Gs are similar to gigahertz or gigabytes in computers: The more, the merrier. Whether Mazda has outdone Nissan or v.v. is also a bit like Pentium and Athlon: It depends. What matters is that cars get both stronger and lighter
Three topics give a car engineer sleepless nights: (Read More…)
In Europe, black cars are all the rage. According to Dupont’s 2010 Automotive Color Popularity report, the most popular car color in Europe is black, followed by grey. Usually a very dark grey. In Japan, the most popular car color is white. Followed by silver. Usually a bright silver. However, black is coming on strong in Japan. It already is in third place. Always on the lookout for the latest craze, the Japanese car industry is eager to get into black.
Mazda releases its roadster (known stateside as the Mazda MX-5 as a BLACK TUNED special edition for the Japanese market. (Read More…)
This year, the Hong Norrth Mazda MX-3 
A couple months back, I visited Southern California as part of a triangular journey from Denver to the 
Until Ford started building Rangers in the early 1980s, their only small pickup was a rebadged 
Recent Comments