Japanese customers can now buy the facelifted Mazda3 with its fuel-efficient SkyActiv technology. Except that it’s called Axela in Japan and has the steering wheel on the wrong side. Pretty much everything that needs to be said about the car already has been. If you missed it, here is the English version of the Japanese press kit. (Now how is that for service?) Mother of all Mazda3 picture collections follows.

They won the Southern Discomfort race in February, the ‘Shine Country Classic in May, the Cain’t Git Bayou race in August, and now Hong Norrth has taken the overall win at a fourth 24 Hours of LeMons race this year. That run of victories makes Hong Norrth one of the most dominating teams in LeMons history. (Read More…)

After a long, occasionally rain-soaked race session, it was no surprise to find that Hong Norrth, winner of the Cain’t Git Bayou race (and two others in ’11) held the lead at the end of the day. (Read More…)

Here’s an open secret: the Mazda3 is the auto-journo’s cop-out. “Hey,” inquires the prospective punter, “I’m actually kinda/sorta in the market. What do you recommend?” Nine times out of ten, the sporty little ‘3 is gonna get a plug. Tenth guy wants a truck.

Now around here, obviously that’s not the case. Ask the TTAC boys what you should buy and Jack Baruth is going to punch you in the face and sleep with your wife, Sajeev Mehta will get a far-away look in his eyes thinking of all the non-running personal-luxury-coupe crap-cans he could add to his stable for the price of a new car, Bertel Schmitt’s going to give you a fascinating but interminable lecture on the nuances of some improbable menage a trois between Nissan, Geely and Fisher-Price, and me? Well, I’m new around here. Again.

Which is why I’m going to extoll me a little Zoom-Zoom.

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The regular Mazda3 is already one of the best-handling choices in the small car market and you can get it with either a revvy little two-litre engine or a torquier 2.5L mill with 167 horses. For a front-wheel-drive compact, 167 ponies should be plenty. I mean, what kind of a lunatic would you have to be to want more power than that?

Wait a minute. I’m a lunatic!
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Among the many new SKYACTIV technologies that Mazda plans on introducing to its global lineup, a unique start-stop system is one of the most important. Initially Mazda had decided not to bring its idle-stop system to the US as the EPA system didn’t measure a major improvement in efficiency, but ultimately the decision was made to make all of its vehicles idle-free by 2015. But an early test of a SKYACTIV idle-stop-equipped Mazda2 by Automotive News [sub]’s Hans Greimel reveals an interesting characteristic:

a funny thing happened when I paused for a red in Tokyo’s harbor district.

After a few moments of silence, the engine clicked on, as designed, to help keep the air conditioner going. OK, that’s normal. But as the engine jumped to life, so did the steering wheel. To my surprise, I found the engine’s start-up vibrations turning the wheel to-and-fro in my loose grip.
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The formula for taking the win on laps at a 24 Hours of LeMons race remains the same regardless of whether a race has a Sears-Point-bulging-at-seams 170 cars… or 20, as was the case at this weekend’s swampy, sweaty Cain’t Git Bayou event: you have a team stacked with drivers who turn consistent quick laps, your car never breaks, and your drivers never get black-flagged. Driving a Mazda (which, in my opinion, is the most reliable LeMons marque) certainly doesn’t hurt. Team Hong Norrth stuck with the plan that got them two wins earlier in the year, and now they’ve just grabbed their third LeMons Overall Win trophy in 2011. (Read More…)

Though the next-generation of Mazda’s rotary engine has been in development since 2007, and has been the subject of several TTAC Wild-Ass Rumors, WardsAuto reports that the unique engine design could well be reaching the end of its life.

Kiyoshi Fujiwara, Mazda executive officer-product planning and powertrain development, says there is “huge discussion” within the Hiroshima, Japan-based company whether to continue on with a rotary engine.

Fujiwara says economic hardship has some top brass looking for programs to cut, and that the engine program is on the list.

Continuing development of the rotary has been halted for now, but he hopes it will resume in the future, noting the technology is a part of Mazda’s DNA.

Without identifying what exactly they are, Fujiwara says three major problems were identified with the current generation of rotary engine, but that two of the three have been overcome. Still, Mazda says that only one thing will save the rotary engine at this point: success with Mazda’s new suite of SKYACTIV technologies. If these fuel-saving measures spark new interest in the Mazda brand, says Fujiwara, then Mazda might have enough cash to invest in its rotary engine. Alternatively, a Mazda-developed Wankel engine could be used as an electric range-extender. In any case, don’t expect a new Mazda rotary before 2017… if ever. Here’s hoping Mazda is able to keep this unique, distinctive drivetrain alive for future generations of enthusiast drivers.

I am sitting in a parking garage in a throng of torpid auto-journalists, nearly all of whom are wearing the same glazed expression of terminal information overload. On-screen, molecules of fuel and air are doing a complicated little computer-animated dance, as narrated by Susumi Niinai, program manager at Mazda’s powertrain development division. His English, while Japanese-accented, is better than, y’know, mine, but the concepts he’s explaining approach the limit of comprehensibility to the lay-person. Mind you, it’s a pretty nice parking garage.

Some of you, like me, may have been hearing all the rumblings about Mazda’s new SKYACTIV technologies and been wondering whether it’s going to turn out to be a series of technological breakthroughs or, alternatively, a load of complete cobblers thought up by some Zoom-Zoom marketing guru.

Good news everyone! It’s the former. Bad news everyone! I have to try to explain it to you. And I borderline don’t understand it myself. Here goes…

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The Organizer’s Choice, which goes to the team that most epitomizes what LeMons racing is all about, is one of the trophies that many teams chase for years. You can take the Org Choice home by racing a monstrous piece of rolling sculpture, dressing the team up in ridiculous costumes and having them stay in their bewildering roles all weekend, slogging through an all-weekend death march to keep a never-belonged-on-a-race-track car in semi-trackworthy condition, or some combination of all of the above. The LeMons HQ staff chooses the Org Choice recipient via a highly scientific procedure involving a lot of shouting and hand-waving during the panic-stricken, million-things-to-get-done 20 minutes before we drop the checkered flag on Sunday; sometimes the decision is an easy no-doubter, but other times we’re ready to tear out our spleens using rusty bottle openers, so agonizing is the choice. The Organizer’s Choice decision at the Detroit Irony 24 Hours of LeMons, a few weeks back, was definitely of the latter type. (Read More…)

The Sea-to-Sky highway in British Columbia, Canada, carves a winding route from the gorgeous – and occasionally riotous – city of Vancouver to the world-class ski resort of Whistler. Its looping curves were rebuilt to make it a high-speed corridor for tourists and athletes during the last Winter Olympics, and as a result, it’s probably one of the top five roads in this country. Mind you, it’s also a favourite hang-out for the local constabulary.

So here I am then, at the wheel of a priceless prototype, sitting on the wrong side of the car next to an emeritus journalist, on a blind on-ramp to one of the most highly-patrolled roads in Canada. What’s called for here is a little decorum, a careful merge, some light throttle application, a few gentle gear-changes and so on. Anything else would be at-worst dangerous and at-best unseemly.

By a curious co-incidence, “unseemly” is my middle name. So I floor it.

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Mazda will show its all-new Mazda CX-5 compact crossover SUV at the 2011 Frankfurt Motor Show, which is from September 13 through 25, 2011. According to Mazda’s press release, “the CX-5 is the first of a new generation of Mazda products that will adopt the full range of Mazda’s breakthrough SKYACTIV TECHNOLOGY and new design theme, ‘KODO – Soul of Motion’. Pictures after the jump … (Read More…)

In an interview with The Nikkei [sub], Mazda’s President Takashi Yamanouchi mounted a spirited defense of the internal combustion engine. He said it won’t go away anytime soon. He thinks the ICE will remain a mainstream option, especially in emerging markets. As proof he points to the recently launched Demio subcompact, which gets similar mileage as a Honda hybrid.

Yamanouchi does not believe that hybrids or EVs will make a huge dent into the market, especially not in the emerging markets, where money is tight.

“The size of the global auto market is now at roughly 60 million units, but it will top 100 million sooner or later. Though we factor in opinions from outside the industry, the share of hybrid and electric cars in the global market will probably not exceed 5% in 2020. That means gasoline-powered cars are expected to continue to dominate the market.” (Read More…)

Two weeks ago, commenter Marko asked: „Does anyone know when SkyActiv will make it to the US?” TTAC is required reading at Mazda, and here is the answer: Real soon! (Read More…)

Mazda lost $327m in the second quarter, falling below analyst expectations as tsunami-related supply interruptions and currency woes battered the company’s bottom line. According to the Detroit News, this was Mazda’s third straight quarter of losses and the firm has lost money during its last three fiscal years. But, as this video (which, as far as I know has not yet been shown in the US) argues, the “Hiroshima spirit” which allowed locals to rebuild after the devastation of the nuclear attack in 1945, flows through Mazda. The company has a bold new design direction, an “enthusiast howl” of an ad campaign, and it says it will return to profitability when its fiscal year ends in March. But its projected profit for the full year is only $12.8m, which means Mazda is cutting it real close… and as the last quarter proved, projections can always be missed. Here’s hoping the last independent, mass-market, enthusiast-oriented automaker is able to turn things around this year and keep fighting the good fight.