Like most corporate trends, the rush to social media is often little more than an opportunity for new consultants to sell common sense packaged in the buzzwords du jour. And though it’s easy to just laugh off the process as just another fad, it’s important to remember that common sense is in relatively short supply these days… if the only way to get it across is to punctuate it with words like “engagement” and “voice share,” so be it. And because social media is forcing companies to come to grips with every possible kind of feedback, the trend is actually helping validate the hard-hitting editorial approach that TTAC has long embraced. At Motor Trader’s social media conference, Richard Anson, CEO of the consumer review site Reevoo, explains the simple truth:

Social content will help drive sales so trust and transparency are vital; we all trust our peers more than any vendor or brand. Negative reviews are good for business. Retailing is all about transparency so perfection is not credible. Customers expect and want negative reviews and they give dealers a great opportunity to engage.

Hear, hear!

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You know, it’s getting goddamned hard for a chap to enjoy a decent corporate-sponsored nosebag from time to time what with the ever-imminent prospect of Jack “Banquo” Baruth popping out from behind a silver soup tureen and shouting “J’accuse!” like some sort of admonitory, jort-clad Visigoth. At least, such I was thinking to myself as I lined the walls of my pericardium with the rich yellow fat best produced by overly-sauced food and moderately crappy wines.

This was in the latter stages of a lunch – sorry – launch I was attending in, admittedly, a very unprofessional capacity. I’m still not entirely sure how I ended up here, but I’m one of those people who can’t say no when offered work; here though there would be no byline, and theoretically therefore, no conflict of interest.

Still, I was keeping one eye open, metaphorically-speaking, for our own favourite Sword of Damocles, as – pardon me good sir, but I believe your trotter is in my trough!

Lifer Automotive Journalist the Size of a Small Moon: “Oh, do beg pardon. Snarfle-snarfle-glub.”

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Last year, world car production had jumped 26 percent to 77.8 million units, as it recovered from  a carmageddon-induced slump. This year, global car output will see a “sharp slowdown,” if  The Nikkei [sub] is to be believed. The Tokyo business paper cites IHS and J.D.Power, both expect only 4 percent growth. The Nikkei however should do some chart studies before writing. (Read More…)

After decades of offering some of the best C-segment products available, Honda made the mistake of phoning in its latest generation of Civic just as the entire competition stepped up its game. Compared to the previous generation of Cobalts, Corollas, Elantras and Focii, the current Civic might be a fine car… but compared to the new crop of compacts, its barely competitive. In his TTAC review, Michael Karesh called the new Civic “a low point” and “dreadfully dull,” while Consumer Reports struck the body blow by failing to recommend the Civic for the first time in memory. And though Honda’s initial reaction showed signs of a potentially fatal bunker mentality, lashing out at CR and pointing to a second place Motor Trend showing (because that’s proof of an absence of mediocrity), it seems the company is coming around.

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It’s safe to say that most of the seemingly infinite number of “car of the year” competitions are so utterly bunk that they’re not even worth the effort of exposing. But the reality is that you still see advertisements for cars proudly proclaiming them the favored choice of some local, national, or media outlet’s car of the year competition. So, to show just how non-representative and unscientific these awards can be, we thought we’d share the categories from the Automotive Journalist Association of Canada (AJAC)’s “Test Fest,” which will determine the “Canadian Car Of The Year” as well as the favored cars in several categories. Our Canadian tipster writes:

They do all kinds of crap that skew the results.  For example, they use the cars “as tested” price to determine what category it falls under, rather than MSRP.  So what category the car falls under is completely at the whim of whatever car the manufacturer drops off and what category THEY want the car tested in.  You could have an Elantra fall into the “Over $21,000” category or “Under $21,000” category depending on content.  Same car, 2 different categories.  But it gets better.  Some of the categories I call “lump” categories because they just throw everything in one category.  My favorite is Sports Car Under $50K.  They actually have the Veloster competing against an Charger SRT8 and a C Class Merc.  No, I’m not making this us.  I’ve included the list for you, so that you may try and decipher WTF these boobs are doing.

Hit the jump to check out the categories for yourself. But first, it should be noted that despite previous questions about the AJAC award’s ethics, the competition now has a page on its website dedicated specifically to enumerating the ethical obligations of participating journalists and the award’s organizers. Unfortunately that page is limited to the following content:

Code of Ethics

AJAC Ethical Guidelines

Under review.

Oy…

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Usually it’s the Germans who we find continually pushing the crash-test envelope, but this time around the UK’s Fifth Gear TV Show that decided to crash a car at 120 MPH. Sure, the Germans already proved how much of a difference can be made by crashing at 50 MPH instead of the traditional 40 MPH, just as the Chinese can make any of their cars appear safe by testing at 35 MPH rather than 40 MPH. But 120 MPH? It’s never been done before…

Earlier this year, when Tesla sued Top Gear for libel (allegedly committed way back in 2008), I argued that Tesla was likely to lose the case. And sure enough, The Guardian reports

Electric sports carmaker Tesla Motors has lost a major part of its high court libel claim against the BBC’s Top Gear programme, but is still suing the corporation for malicious falsehood over an episode that showed the company’s Roadster model running out of battery in a race.

Ruling at the high court in London on Wednesday, Mr Justice Tugendhat said that no Top Gear viewer would have reasonably compared the car’s performance on the show’s airfield track to its likely performance on a public road.

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Here’s a simple truth. Virtually everything that I write online about cars gets ripped off. Whether I publish it here, at Cars In Depth, over at The Truth About Cars, or Left Lane News, I can go to sleep at night safe in the knowledge that I’m getting ripped off by other websites, usually single topic content aggregators. When the site operators are nice, they just excerpt the first paragraph and link back to the originating site. While that’s still a copyright violation (it’s not “fair use” because the excerpt isn’t used for the purpose of commentary or criticism), at least the original publisher gets some traffic out of the situation. Other site operators just go ahead and steal the entire post.

Take just about any post on TTAC, select and copy a complete sentence, drop that phrase in Google and you’ll probably find a plethora of purloining publishers. This site, copied Steve Lang’s post about repossessing cars verbatim. Another site, Edwards420.com, does nothing but publish content from TTAC, probably from our RSS feed.

It’s so commonplace that those of us who write for the site have a ho hum attitude about it because there really isn’t much that we can do about it.

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My fleeting 15:21  minutes of dubious fame.

The third day of the Chengdu get-together morphed into what was called a “Global Automotive Media Summit.” The idea was to prep the Chinese car manufacturers for their global push as far as the global media are concerned. For that, the services of TTAC were enlisted.  The manufacturers need any help they can get when it comes to handling the media. From BAIC to SAIC, from Chery to Geely, from state-owned Dongfeng all the way to wannabe manufacturer Pangda, they all were there and delivered their speeches. The speeches could be summed-up in two words, looped like techno-rock:

“Global. Global. Global. Global. Brands. Brands. Brands. Brands. Global Brands.”

Paul Ingrassia, deputy chief of Reuters and winner of the Pulitzer Prize for his coverage of the management turmoil at General Motors, was there and warned about too much haste. His warnings largely fell on deaf ears. (Read More…)

Foreign reporters are a welcome interview target at the Global Automotive Forum in Chengdu, much to the amazement of the reporters who are used to interview other people. There is a lengthy interview with someone from TTAC. I don’t know what it says, it’s all in Chinese. (Don’t trust Google translate. Informed sources tell me the headline says: “Schmit: China’s car makers should open up to the media.”) (Read More…)

GM seems hell bent on convincing the automotive media that it’s better to stay behind their keyboards than show up to events like the Chevrolet Centennial event I was lured into. While my fellow oblivious “automotive journalists” and I were shuttled around GM’s facilities for some luxurious but entirely un-newsworthy “access,” the folks that aren’t here have scooped us suckers on the only remotely relevant news to come out of this event. The Detroit News‘s Christina Rogers reports that a news conference scheduled for about 12 hours from now will give GM occasion to announce that it will bring a

a small, battery-powered vehicle designed for urban market

to the US market. And, in the time-honored blogging tradition of speculating about speculation, GreenCarReport‘s John Voelcker has connected the dots that seem to confirm that this forthcoming EV will be based on the Spark City Car. All while us event attendees were still at the bar, drinking on GM’s dime. Oy…

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Over at CNN Money, Alex Taylor III makes an astute observation about Bill Vlasic’s new book “Once Upon A Car,”

When Hollywood has tried capturing the auto industry on film, it aimed at realistic drama but wound up with suds… What filmmakers have lacked is believable characters and realistic dialogue. Until now, that is, thanks to a new book, Once upon a Car, by veteran Detroit newspaperman Bill Vlasic. Vlasic knows the industry in and out and enjoys near-universal access to its key figures. He recounts a tale filled with shrewd insights into their characters and conflicts told through verbatim accounts of their conversations. It’s the first nonfiction auto book that reads like a screenplay.

This, in a nutshell, is what I found so appealing about Vlasic’s book: it avoids the temptation to turn Detroit’s drama into a morality play, allowing the story to unfold in a personal, organic fashion. In my review of the book, to be published shortly by The Wall Street Journal, I argue that Vlasic’s approach holds a valuable lesson for automotive journalists of all stripes. Taylor, on the other hand, thinks Vlasic’s story is the perfect basis for a movie, and even goes so far as to make some casting suggestions (Al Pacino as Sergio Marchionne, Tom Hanks as Bill Ford, Tom Cruise as Alan Mulally, Sean Connery as Bob Lutz, Tom Wilkinson as Rick Wagoner). We already know there’s an auto industry video game simulation in the works, so I wonder, does the drama of the past few years make the auto industry a worthy subject for a great movie? At least worthier than, say, “The Prince Of Motor City“? If so, would you rather see a historically accurate film based directly on sources like Vlasic’s book, a fictionalized account with real-life characters, or a fictionalized film-à-clef interpretation? Also, wouldn’t Kyle McLaughlin make the better Rick Wagoner? Discuss…

If you saw the video above on Autoblog, accompanied by some tired prose suggesting that you summon some enthusiasm for this, the latest automotive promotion, would you think twice? You might if you knew the person who posted the story, and knew they were being paid to promote said promotion. But how does one actually get an inside look at the gritty world of automotive PR payola? How do you break through the great wall of… what’s that, Jalopnik?

Today, Autoblog writer Jeff Glucker wrote about Nissan’s Britney Spears contest. Trouble is, he’s working for the agency that’s running it.

Earlier this week, [then-Autoblog Associate Editor Jeff] Glucker sent out an e-mail solicitation to several of his contacts in the automotive website world, asking for help promoting a new campaign for the Nissan Versa:

Hey there,

I am working with third-party agency that’s assisting Nissan with a new campaign for the Versa. No, I didn’t lose my job or anything – this is just some side contracting work so I can buy a second iPad or golden shift-knob for my car.

Oh right, you just have to open your eyes.
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Once upon a time, this stuff was easy. When Jean Jennings needed a little extra pocket change all she had to do was… make an ad. Like this one, for the Silverado. Or this one, for Jeep (which I swear was still visible less than a year ago). Nowadays, however, you’ve got to be a little more careful about how you go about lending your “editorial credibility” to one of the brands you’re supposed to be covering rather than shilling for. So instead of the straight-up “Hi, I’m Jean Jennings, Editor-in-Chief of Automobile Magazine, and here’s why I love Chevy’s Silverado” pimpatorial of the past, you’ve got to layer on the irony, load up on non-car-related distractions (I’ve got it… a puppet!) and generally avoid the personal testimonial format as much as possible.
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