As a site that’s always ready to take a chance on the unheard voices and perspectives in the world of cars, TTAC is proud to have been a starting point for a number of writers who have gone on to other pursuits around the automotive media. Which is why we are taking a moment to celebrate TTAC contributor Ronnie Schreiber, as he launches his own portal for automotive expression, Cars In Depth. Ronnie writes

We’re pretty sure that Cars In Depth is the first car site to feature 3D photos and video. With all the buzz out of Hollywood, the gamer world and the television set industry about 3D, we’re not going to lie and deny that we’re trying to catch a wave as it crests. So yeah CID is a little bit gimmicky, but in the case of cars, 3D makes really good sense. I’m sure you’ve had the experience of seeing a car in real life and realizing that it doesn’t quite look the same as in flat two-dimensional photography. Simply put, the Porsche Panamera and Honda Crosstour are not as ugly in real life as they are in [2D] photos. There was a reason why Harley Earl started the practice of making clay styling models of car designs. For that same reason we’re starting Cars In Depth. The technology works, is mature and this is an ideal application for it…

You may be wondering how we are making the site compatible with the multiple varieties of 3D as well as making the site friendly to 2D viewers as well. Our photographs and videos are posted in embedded players that will work with the vast majority of 3D systems available today, and they also allow for 2D viewing as well.

We wish Ronnie the best in his bold new endeavor, and we’ll certainly be keeping a (cardboard) bespectacled eye on Cars In Depth.

Poor Professor Higgins! On he plods/Against all odds! Well, he had a tough job: changing a girl from the proverbial wrong side of the tracks into a prim and proper member of society. I had a simpler task in mind. I wanted to make sure that my hairdresser/girlfriend/bodyguard, the infamous Vodka McBigbra, could legitimately attend all this year’s auto shows with me. She actually works pretty hard at the events, lugging the Steadicam and obtaining everything from AA batteries to front-row seats so I can keep my Kiton jackets free of wrinkles, but a few of the shows don’t permit “assistants”. Publish or perish is their motto. Not a problem. I decided to make an authentic automotive journalist out of her. How tough could it be?

Meanwhile, our friends at General Motors were working on a not entirely dissimilar project. They’d identified some “bloggers”, given them all-expenses-paid trips to Detroit, and led them on a two-day adventure where they would be fed plenty of talking points to uncritically reTweet along the way. It isn’t cheap to fly people from the coasts to the Midwest, put them up in a top-notch hotel, feed them, and keep them entertained, so naturally GM would want to make sure they got their money’s worth.

The stage was set for a titanic contest. Sure, the playing field wasn’t level. After all, I’ve never gone bankrupt, the UAW doesn’t control my labor supply or my finances, and I didn’t design the 1984 Eldorado. Still, the plucky underdogs from the RenCen had a few tricks up their sleeves to even the odds…

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After his role in the Toyota recall scandal, Brian Ross of ABC News has become the Mainstream Media’s go-to guy for auto safety exposés. Now, Ross reports on a story that had been largely championed by Christopher Jensen of the NY Times: Ford’s response to rear-axle breakage on Windstar minivans. Jensen reports that NHTSA opened an investigation into Windstar axle issues in May, when the auto safety watchdog had some 243 complaints in its database. At the time, Ford insisted that

the operator retains control of the vehicle at all times… the few reports alleging loss of control are inconsistent with how Ford would expect these front-wheel-drive vehicles to respond

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I will be appearing on Fox New Channel’s Fox and Friends program tomorrow at 8:40 am Eastern (5:40 Pacific) to discuss my latest NY Times Op-Ed, the auto bailout, and Detroit’s fuel economy issues. And if none of that interests you, be sure to tune in anyway for a chance to see what TTAC’s Editor-in-Chief looks like just moments after rolling out of bed.

One of the more admirable qualities of the blogging culture is a relentless underdog streak. Anyone who mans the ramparts of a decent blog is forever scouring the worlds of business, media and opinion for an opportunity to attack the most prominent voices of the day. And TTAC is no exception: we certainly came up by attacking the apologists and Polyannas who are still massively overrepresented in the world of automotive commentary. But what a difference a bailout makes. While the mainstream automotive media spent much of the leadup to the auto bailout making apologies and excuses for Detroit’s decline, TTAC told the unpleasant truth, gaining us new readers and credibility every step of the way. Now that I find myself being asked to contribute to one of the most prestigious opinion outlets in the world (the NY Times op-ed page) on a regular basis, TTAC is no longer the underdog, and other blogs have stepped into the breach to attack us as the new status quo. Fair enough… let’s do this thing.

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Comedian Adam Carolla has been associated with so many efforts to bring Top Gear to the United States, it must have stung him just a little to not be included in the History Channel’s adaptation of the British car show. But instead of getting mad, Carolla decided to get even. With fans of the original Top Gear largely united in their indifference to the Ferrara/Foust/Wood presenter team, Carolla is joining up with several other Top Gear rejects to create a little competition for Top Gear USA. The show is untitled as yet, but according to Variety

We know there’s more than a little overlap between TTAC and Jalopnik, the Gawker Media empire’s car blog, so we’d like to remind our readers who do have a commenting account at Jalopnik to change their password (since Gawker was apparently too “in shock” to warn users earlier). Gawker Media was attacked by a group of hackers known as Gnosis, and at least 200,000 Gawker user accounts have been hacked, exposing commenters’ login information and allowing some Twitter accounts to be taken over and used to send spam messages. The attack on Gawker was reportedly a response to the blog pioneer’s “outright arrogance,” and some have speculated that it was related to Gawkers antagonism of the famed hacker hangout 4chan; we reckon that Lotus was somehow behind it. To find out if your account has been compromised, surf over to Gawkercheck.com, or simply change your password at Jalopnik or any other Gawker Media site. Or, you could just delete your account and become a regular here at TTAC instead. Just saying…

The relationship between automakers and automotive journalists can be extremely difficult, as automakers often hold access to cars hostage based on a journalist’s coverage of them. If, as an automotive journalist, you like every car you drive, the world is your oyster. Automakers invite you to every launch, PR guys gaze longingly into your eyes, and all is right with the world. If, on the other hand, you write negatively about a car, you can find yourself watching the gravy train pull out of the station without you… or, as it turns out, you could even be sued. At least in Italy.

Carscoop reports that Fiat is suing the Italian TV show AnnoZero for “defamatory” remarks about the Alfa Romeo MiTo Quadrifoglio, after the program asserted “the overall technical inferiority of the Alfa Romeo MiTo” in comparison to the MINI Cooper S and Citroen DS3 THP. The details of the case are sketchy, but you can find Fiat’s press release on the matter after the jump.

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Jack Baruth’s prescient preemptive strike against the American incarnation of everyone’s favorite car show leaves little room for more full-length opinion on the new Top Gear USA. Which is a good thing considering I’ve only watched the first installment online (why get cable when you have the internet?)… and as far as this anglophile originalist is concerned, once was enough. But it’s certainly possible that I’ve missed signs of improvement. So now that we’re two episodes deep, let’s hear it from you: is Top Gear USA irredeemably mediocre, or is there reason top look forward to future episodes? And if your opinion leans towards the former choice, how the hell do we as Americans successfully combine our two great cultural loves, cars and TV? Because, as a nation, it’s hard to deny that our TV-shows-about-cars track record thus far is just plain embarrassing.

The second-best thing about this video? The Dodge rep specifically notes that it’s embargoed until Monday. The very best thing? It’s been on Youtube for nearly a week. Autonetwork doesn’t play the embargo game… and as a result you get a quick peek at some new Dodges as well as a taste of the tedium that is a press launch event. Enjoy it while it lasts!

As surveys go, the Morpace Omnibus Study [full results in PDF here] isn’t perfect. But even though it’s based on only 1,000 online respondents, it’s chock full of provocative insights. Of course Automotive News [sub] misses the best one, in its haste to trumpet the headline

Buyers usually don’t consider loyalty when choosing dealerships

Tomorrow your humble Editor boards a plane for Michigan, en route to a date with the Chevrolet Volt. TTAC has followed the Volt’s bumpy road to production-readiness since Bob Lutz decided that the Prius had to be “leapfrogged,” and we’ve tracked every change to the Volt’s mission, message and mechanical blueprint along the way. And though cars don’t exist in a vacuum, giving the Volt a fair review will require us to leave a lot of this contextual baggage at the door.

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Since we questioned Motor Trend’s decision to claim that it got 127 MPG in a Chevrolet Volt without publishing a trip log, the buff book has apparently come to terms with the fact that the Volt is “as efficient as you want it to be.” In a piece dismissively subtitled “Yes, Your Mileage May Vary. Welcome to the Real World,” MT Editor-in-Chief Angus Mackenzie publishes MT’s Volt test trip log, but not before harumphing

For decades we have routinely published “MT Observed” fuel economy numbers as part of our road test data. And apart from the odd complaint that we journalists always seem to have a heavy right foot, those numbers have drawn few comments. Until our Chevy Volt test.

No surprise, perhaps. After all, 127 mpg is a pretty big number. But, as outlined on the next page, it’s a real number. It’s what we observed during our test.

Except that nobody (here at TTAC anyway) was surprised at the size of the number. Because of the Volt’s unique drivetrain, it would have been eminently possible to record 300 MPG, given enough recharges. What was surprising is that a publication would throw out a meaningless number and then wait a day (and a call-out) to condescendingly provide the raw data behind their test. And even then, still not point out that the Volt’s post-EV range efficiency (described by MT in terms of “EV/Gas miles”) was actually under 36 MPG (in line with tests conducted by MT’s buff book “peers”). Finally, it might have been appropriate for MT to explain that, on this particular test anyway, a Nissan Leaf would have needed one extra charge (over the night of the 22nd-23rd) but would have returned infinite MPG (though the 100 mile claimed range would have been properly tested on the 23rd). But there we go being inconveniently rude again… and who are we to turn up our noses at MT’s (belated) transparency?

OK, so the basic functionality of the Car & Driver/Chrysler “Txt U L8r” app is fine: receive a text message while you’re driving, and it will read it aloud and automatically reply that you are driving and cannot respond immediately. But the industry’s fundamental ambivalence towards distracted driving quickly rears its head in the form of a “paid upgrade” that allows voice-activated replies by the driver: distracted driving is not a problem to be solved, but a money-making opportunity to be exploited. As a result, the message that C&D and Chrysler send with this new app is “Texting while driving is bad, bad, bad… unless you shell out for our perfectly safe app.” Which, not to put too fine a point on it, is bullshit.
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It’s not that the ad itself fails to mention the car it’s actually promoting, namely the Subaru Legacy. After all, if Subaru wants to entertain enthusiasts without actually indulging in the kind of gauzy praise they lampoon so effectively here, that’s fine by us. No, the only problem with the whole “2011 Mediocrity” campaign is that Subaru’s own Tribeca was clearly styled by the very designers they mock in this spot. And in this day and age, bland, uninspired crossovers are at least as lampoonable a cliche as the bland, uninspired sedans that Subaru slams (and which earned Toyota the cash for a 16.5% stake in Subaru’s parent company). Still, this is a ballsy move for a brand that is already growing like gangbusters in the US, and it shows just how far off the mark Volkswagen’s current attempt at US market growth is likely to be.