The new 2012 Mercedes-Benz SLK could give you reason to keep its trick roof up at all times, especially if you wrinkle your nose at diesel smell. Yes, the Daimler’s new roadster will be available with an oil burning option. (Read More…)
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Tag: Mercedes-Benz
Monkey see, monkey do. After Sajeev’s outstanding 300SL review I felt compelled to write on the vintage Benzo tip, yo. This car isn’t restored to anything like the condition of Mr. Mehta’s tester, but then again, I’d have felt bad going two-off during public-road driving in a half-million-dollar car…
The Nikkei [sub] announces that Daimler’s Mercedes-Benz division is unleashing a global advertising campaign on the world, including a new advertising slogan and – while we are at it – a redesigned version of its three-pointed star. “Our claim has to reflect that we want to be the best in all disciplines,” said Mercedes-Benz sales chief Joachim Schmidt. And so their new global advertising slogan is … (Read More…)
Speaking of car ads, never in my life would I have expected to see the grim reaper in a car ad. Especially not in the death seat. Especially not in a Mercedes ad. The boys from Sindelfingen never were known for their daredevil approach to advertising. Even at Volkswagen, which used to take more risk in their campaigns (<- they said this one wasn’t approved), any ad showing an old man with a scythe would have been immediately – – killed.
“Herr Schmitt! How often do we have to tell you: No negative advertising!!!!” It’s amazing that the Mercedes-Benz Brake Assistant System (BAS) ad [available after the jump] saw the light of day. Personally, I like it. Honestly, I’m envious of an agency that has gotten this ad through countless committees. Coming up with a good ad is easy. The hard part is having it approved. (Read More…)
Automotive News Digital Edition [sub] reports that Mercedes-Benz is holding consumer clinics in the US, gathering input ahead of its launch of the first front-drive Mercedes models to be sold in the US. Sales of the B-Class-based front-drive models won’t being until “after 2011,” and Mercedes admits that a design freeze has not yet taken place. Still, one thing is certain: prospective customers are not being shown an MPV-like hatchback along the lines of the current B-Class that’s sold in Europe and Canada because of dealer concerns. Says MB-USA development boss Bernhard Glaser:
[Dealers] were concerned about the previous generation because it did stand out and that is kind of a whole different brand sell that you have to try and jump over. This will be seamless.
Long-wheelbase Benzes have a long and proud history, having been owned by such icons of cool as John Lennon and Hugh Hefner, as well as infamous villains like Pol Pot, “Baby Doc” Duvalier and Jeremy Clarkson. And, as Auto Motor und Sport informs us, the decline of other glandular vehicles like the Suburban has not prevented a new round of six-door Benz models. In fact, something about this picture indicates that vehicular size inflation is not completely a thing of the past… can you spot it?
Having helped launch the fad for four-door coupes that’s currently sweeping Europe with its CLS, Mercedes-Benz wants to move the game on to a whole new niche with this CLS Shooting Brake five-door hatchback. This styling concept [via Autocar] bridges the gap between Mercedes’ current design language, and its next-gen look, which was previewed in Geneva by the F800 Style Concept.
When I did my first work for Audi in the 70s, competing with BMW or (gasp) Mercedes-Benz was considered a cruel joke. The brand was thought ideal for high school teachers or tax collectors, who kept their hats on while driving. What a difference a few decades make. Not to forget the money a rich sugar daddy called Volkswagen can sink into the brand.
Audi CFO Axel Strotbek told the German Handelsblatt that VW will pour €7.3b into Audi, from now to 2012. “80 percent is earmarked for developing new product,” Strotbek said. The money will go to a noble cause:
(Read More…)
Reuters reports that Aabar Investments is considering increasing their stake in Daimler AG from 9.1% to 15%. Aabar is already Daimler largest shareholder and this move, should it happen, will further cement this position. The Abu Dhabi investment fund paid $2.7 billion for the 9.1% stake when the share price €20.77. Since then, the share price of Daimler has rocketed 77% and on the news of Aabar mulling a bigger stake, the share price rose by 4.4% to €35.81 per share. Daniel Schwarz, an analyst with Commerzbank AG said “It’s a positive signal that a large shareholder is showing a long term commitment”. But the strength of the fund’s love for Daimler doesn’t just extend to this increased stake.
Ever get the feeling that the car game is dealing with some malaise? Dieter Zetsche sure seems to. “The definition of luxury will be somewhat different,” Doctor Z tells the Wall Street Journal. “It will be fewer CO2 emissions and more modesty in appearance.” And this from the company that sells cars on the back of a brand dripping with immodesty and ostentation. But no matter, the decision has been made: Zetsche wants to chase what the WSJ terms “Americans’ growing interest in downsized models that offer upscale features and finishes.” Wait, growing interest? The MINI sells decently, but the A3 (fewer than 3k units sold year-to-date) and 1 Series (fewer than 10k units year-to-date) are hardly setting the luxury segment on fire. Damn the torpedoes, people want green modesty, and Zetsche’s going to give it to them with four compact models planned for the US sometime after 2011.
For sure, there will be another B-class, which will be pretty similar, address the same customer as the B-class today. The three other body styles clearly intend to target additional and different segments from the one that we can target today, including gender barriers.
Smaller, greener and more identity-politics-y. That sounds like just what the luxury market has been begging for! And we haven’t even started in on the cost-cutting yet.
The R107, with soft top raised, visits the Trapp Family Lodge
Imagine it is thirty years in the future, 2039, and you are driving in a hard top convertible made in 2009. It has had three owners, and sports a healthy six-figures on the odometer. Would you expect it to leak, rattle, and/or squeak?
Probably.
Would you expect it to look dated and out of place as we approach 2030 when cars (finally) fly and run by garbage-powered fusion generators?
Likely.
In 2029 there will be 1970s-era Mercedes-Benz cars still on the road though. By then they might rattle, leak, and/or squeak. They may even look a little dated. But not today. I drove this 1979 450sl to a dentist appointment this morning. Two weeks before I drove it from coast to coast, through rain, snow, and sun. It doesn’t rattle. It doesn’t leak. It doesn’t squeak. It is as solid today as the day it rolled out of Stuttgart thirty years ago. This thing is built like a tank.
I was expecting to dislike the new E-Class Coupe from Mercedes. AMG versions aside, the outgoing CLK was about as interesting to drive as a Toyota Solara, and Mercedes has already announced that there would be no AMG versions of the new car. From the early photos of E-Class Coupe, I had already determined that the large glass sunroof with its meager mesh sun protection would curry little favor with me, and the little rear quarter window spoiled the look of this frameless coupe. To make matters worse, the 2010 E-Class Coupe’s engines are carryovers from the CLK. Mercedes claims our fuel quality isn’t suitable for the new direct injected engines offered in Europe. (Translation: the US is a dumping ground for some old engine inventory.) The E-Class nomenclature is another sleight of hand, as the chassis is still derived from the C-Class. Harrumph.
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