We return to the final entry in our Cruise-O-Matic and C transmission series, at a time when the former’s Fifties-tastic name had faded from the memory of most. The C family was the wave of the future when it arrived as a rework of the Cruise-O-Matic in 1964. The first of the line was the C4, a medium-duty box that was followed two years later by the heavy-duty C6.
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Tag: Mercury
Ford successfully orchestrated a splashy live television musical debut for its new brand Edsel in the fall of 1957. The program was a culmination of a multi-year project to establish a new division of Ford that would compete more directly with the likes of Oldsmobile, Buick, and DeSoto. Edsels promised to be notably different from the Mercury with which it shared most everything except styling.
Edsel was to be much more value-conscious than the new-for-’58 unibody Lincolns, which sought to move the brand upmarket after the almost instantaneous discontinuation of the Continental Division. After Frank Sinatra and Bing Crosby ushered in the Edsel name it was time to show off the all-new models in showrooms, and introduce a supposedly excited American consumer to the lineup.
We resume our Ford Cruise-O-Matic transmission coverage today, as the original two- and three-speed automatics of the Fifties transition into the new C family. C transmissions were designed to be lighter (aluminum) and more efficient than their cast iron predecessors. The wonder of alloys!
In our last entry, we covered the first two C transmissions, the C4 (1964-1981) and C6 (1966-1996). Since we’re proceeding chronologically, we step back to Cruise-O-Matic for a moment, and a mix-and-match transmission: FMX.
Edsel received an honorary mention a couple of weeks ago, in our current Rare Rides Icons series on the Lincoln Mark cars. Then it was mentioned again the other day in Abandoned History’s coverage of the Cruise-O-Matic transmissions. It’s a sign. We need to talk about Edsel.
Last time on our Abandoned History coverage of Ford’s historical Cruise-O-Matic automatic transmission, we spent some time in Russia. Communist automaker GAZ liked Ford’s automatic and decided to lightly rework it into their “own” transmission rather than pay Ford to build it under license. The GAZ two- and three-speed automatics remained in use in the company’s passenger cars well into the Eighties, which was a very long time for a late Fifties transmission to live.
Shortly after GAZ made its copies, the real versions of the FX/MX Cruise-O-Matic and Ford-O-Matic were nearing the end of their respective service lives. The two-speed was naturally the first to go.
We pick up our Cruise-O-Matic automatic transmission coverage again today, as Ford’s first mass-produced gearbox found its stride in the Fifties. As consumers turned toward automatic transmissions in their two- and four-door domestic iron, they also turned toward more powerful V8 engines and big chrome bumpers and tail fins. Detroit’s manufacturers had to respond, and Ford’s answer was a second-generation Ford-O-Matic, the FX and MX. Both transmissions were marketed under the new Cruise-O-Matic moniker, while a new generation two-speed auto became the bargain basement Ford-O-Matic.
As we discussed in our last entry, in 1957 and 1958 Ford offered fiddly Keyboard Control. The whiz-bang new feature meant the Cruise-O-Matic was operated by confusingly marked dash-mounted buttons on select Mercury vehicles. And while Keyboard Control was limited to Mercury, an even worse version of the same idea was reserved for Edsel. (Read More…)
We continue our Abandoned History coverage of the Ford Cruise-O-Matic transmission today, shortly after the three-speed automatic established itself as a reliable motivation source for Ford, Lincoln, and Mercury products. Developed by the Warner Gear division of Borg-Warner, the new automatic caught Ford up to the competition as far as an automatic offering was concerned. Efficient and economical to build, Studebaker got in on the Cruise-O-Matic action for their cars too.
After the box proved itself on Ford and Mercury cars, it spread to the luxurious ’55 Lincoln lineup where it replaced the four-speed GM Hydra-Matic. We pick up there, as efforts got underway to improve upon the original Borg-Warner design and add whiz-bang features. This entry doesn’t end up where you’d expect.
As we finished up our coverage of General Motors’ Turbo-Hydramatic family of transmissions, I asked which gearbox you might like to see covered next by Abandoned History. The comments honed in on Ford, and the various versions of the C family of automatics. Fine by me! Today we head back to the Fifties to learn about the genesis of all the Cs. It was the extremely Fifties-sounding Cruise-O-Matic, built with pride in Cincinnati, Ohio.
Ford’s Mercury Division built rear-wheel-drive Cougars from the 1967 through 1997 model years, followed by a 1999-2002 run of front-wheel-drive Cougars based on the Mondeo chassis. Today’s Junkyard Find is thus historically significant on three counts: it’s the last model year for the rear-wheel-drive Cougar, it’s a special edition commemorating the 30th anniversary of the debut of The Man’s Car, and it’s the last year for the XR7 luxury package. Bitter tears, indeed! (Read More…)
Today’s Seventies captive imports trio comes to us via suggestion by commenter MRF 95 T-Bird. He wants to see which of the Manta, Capri, and Arrow warrants a malaise era Buy. We’ll straddle two model years today, 1975 and 1976.
We’re back with more 1997 midsize sedan action in today’s edition of Buy/Drive/Burn. They’re all on the smaller end of the midsize sedan scale, all American, and crucially, all wearing semi-upmarket branding.
We’ve been talking about Thunderbird often lately, whether it’s in a Buy/Drive/Burn, or a recent Rare Rides on the 007 Edition Thunderbird of 2003.
And earlier today the Internets served up a random ad for a teal 10th-generation T-bird in fantastic condition. Seems like a perfect opportunity to add it to our coverage of the long-lived personal luxury nameplate.
Ever since I found one of the very last Oldsmobiles in a Denver car graveyard, I’ve been keeping my junkyard eye open for other final-year-of-marque Detroit machinery. We’ve got the 1998 Eagle, the 2001 Plymouth, and the 2010 Pontiac, and now it’s time for one of the very last vehicles to wear the Mercury badge: this 2011 Mariner Premier. (Read More…)
For the connoisseur of Malaise Era Broughams, the Mercury Montego MX Brougham checks all the boxes: long hood, “stitches” molded into plastic door panels, unapologetically phony “wood” dashboard trim, low-compression smog V8, and obvious kinship with a much cheaper corporate twin. That’s what we’ve got with today’s Junkyard Find from the year of Richard Nixon’s resignation. (Read More…)
Rare Rides has featured Ford’s compact Escort offering previously, in a first-generation EXP from 1986. Today’s Escort hails from the model’s second generation and wears a Mercury badge instead. It also has three important letters on the back: LTS.
Let’s check out a sporty economy sedan from the good people at Mercury.
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