Tag: Mercury
The Great Recession of 2009 wasn’t kind to many automakers, a few of whom were forced to jettison brands like the crew of a sinking boat heaving cargo overboard. With a decent level of consumer confidence and continued cheap gas, things are looking up — even as they’re looking down (January results were less than favorable for a few).
Imagine for a moment you could conjure the ability (and the funds) to revive a brand that’s recently departed this landscape. We have four from which you can select — and a brand new way for you to vote.
Imagine you’re an American auto executive in the 1980s, looking on in desperation as all the youthful and wealthy customers head almost solely to BMW showrooms for their sports-oriented sedans and coupes.
Now imagine you work at Ford, and you’ve decided to do something about it. By the way, you’re Bob Lutz right now.
It’s Merkur time.
Today’s Buy/Drive/Burn setup comes to us via commenter 87 Morgan, who suggested the trio a while ago. For consideration today: Malaise Era transportation for upper middle-class families. These gigantic wagons served as family haulers before the minivan came along and ripped the sculpted carpet from under their feet.
What will it be — the Chrysler, the Mercury, or the Buick?

Before the North American Ford Escort became a Mazda 323/Protegé sibling, the folks in Dearborn masterminded a Mercurized version known as the Lynx. Escort wagons are rare now (though I have shot a couple during my junkyard wanderings), so I did a double-take when I saw this optioned-up ’83 Lynx wagon in a Phoenix self-service yard last winter. (Read More…)
In last week’s Crapwagon Garage QOTD, we combined truck and station wagon to create an SUV, picking five winners. In part VII of the series, we’ll combine truck and station wagon a bit differently and end up with a van.
That’s right, it’s time for some #vanlife (ugh). Car-based minivans also apply, so we’re not limited to things like the sweet Safari GT above.
When the Picture Time post for the Villager Nautica went up on these pages last year, the idea for this particular edition of Buy/Drive/Burn was already on my mind. In fact, in the big list of trios I keep for this series, this one has always been at the top of the list.
The year is 1994, and you’ve got a luxury minivan to set alight.

Kicky appearance packages and vivid colors were all the rage among Detroit makers of cheap econoboxes during the late 1980s through middle 1990s, and so it became necessary for the Dearborn masterminds to create a Mercurized Ford Escort that would enthrall younger car shoppers. Thus was the Mercury Tracer Trio born. Here’s a screaming purple ’95, spotted in a Denver self-service yard. (Read More…)
Great handling, two seats, sporty styling, and coupe lines. No, we’re not talking about a Corvette Z06, because it’s another Malaise Day here at Rare Rides — and our topic of discussion is a shockingly orange Ford EXP.
I always thought those letters stood for EXtra Powerful, but maybe I was wrong. Let’s find out.
Last time on Rare Rides we featured a V8-powered American muscle car that started out as a coupe and had the roof removed by an aftermarket company. Opinions of the Callaway Speedster were mixed, ranging from “meh” to “1990s meh.” So for this Rare Rides entry, we are doing something completely different following the exact same formula, executed in a different way.
It’s a very special Mercury, at a much lower price point. McLaren anyone?
Lately, I’ve taken you back in time when it’s my turn to offer up a Question of the Day. Today is no exception, as we’re going to discuss the past and the future at the same time. Now, while your head is spinning and you reach for a VHS copy of Back to the Future, allow me to explain.
We’re going to discuss the car brand you’d like to resurrect, and the models it would offer today. Sound like fun? (Read More…)
It’s been a couple of weeks since we took a stroll down memory lane together. I asked you in May about the worst car you could recall in your high school parking lot. The incoming responses made it seem like our enthusiast B&B members were often aware they were the winner of the bad car blue ribbon in school. That speaks to our level of enlightenment and self-awareness. Think of how many people go through life not ever realizing how bad their cars are.
For today though, we run away from the rust buckets and 75-horsepower Malaise Wonders. I want to hear about the most awesome car in your high school lot.
I’m back again. Shortly after today’s QOTD about special editions went live, I received an email back from a kind contact at Ford. She provided me with the press photos of the Mercury Villager Nautica I had requested. Since they’re so nice, and you probably haven’t seen them anywhere else, it’s Picture Time.
Feast your eyes on this tasty minivan.









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