At GM, Joel Ewanick and Chris Perry need to repeat the miracles for which they became famous at Hyundai. So what do you do in that case? “Let’s just do the same thing again.”
If GM would do a repeat of the Hyundai Assurance Plan (lose your job, return your car), with a 10 year warranty thrown in, the journos would snicker, but the cars would fly off the lot. But at GM, this would be too gutsy. So what about the next best idea? That’s right: “Free insurance!” (Read More…)
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