TTAC Reader Richard responds to Derek’s Scion Metalhead Marketing piece from the perspective of a car lover and metal fan

” ‘Entrails ripped from a virgin’s c**t,’ ” I thought to myself.  Toyota wants to play patron to a musical genre that has spawned songs like ‘Entrails Ripped from a Virgin’s C**t’ and ‘Christraping Black Metal.’ What are they thinking?”

My disbelief at Scion AV’s announcement echoed across heavy metal fandom. If there’s such a thing as collective cognitive dissonance, Scion AV caused it. Nobody could believe that Toyota was going to do this. What did heavy metal have to do with selling cars? And why would Toyota risk its stodgy and safe image on promoting itself via heavy metal, even if done through the ‘edgy’ and ‘youth-oriented’ Scion brand?

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