Jeep announced pricing for the Grand Cherokee Trackhawk this week and whether it’s a good value or not largely depends on your priorities. At $85,900 with an additional $1,095 destination charge, it’s essentially the same price as the Dodge Demon before dealer markups. That’s roughly $20,000 over Dodge’s four-door Charger SRT Hellcat, which uses the same supercharged 6.2-liter V8 engine delivering an identical 707 horsepower.

So, how do you plate the price to make it appear more appetizing? Direct comparisons. Midsize performance SUVs sit in an odd category almost entirely dominated by premium German vehicles and two less-lavish American models using a seven-year-old platform derived with help from Daimler. What sets the Trackhawk apart is it’s the most bonkers of the bunch and manages its madness at a lower price point than the competition.  (Read More…)