If sales stats tell us anything, it’s that Hyundai’s latest refresh of the Sonata sedan didn’t seem to resonate with buyers. Despite the addition of a large and aggressive new grille for the 2018 model year, complimented by a sharper rear deck and nicely canted taillights, Sonata sales — like that of so many other traditional passenger cars — continued a downward path. So much for fixing the styling issues of the previous refresh.
After hitting a high water mark of 230,605 vehicles sold in 2012, Sonata volume sunk to 131,803 units in 2017. Sales over the first five months of 2018 fell 33.8 percent.
Given the sales trajectory, it wouldn’t have been a surprise to see Hyundai drop the model after the current generation runs its course, but the automaker seems intent on generating as many sales as it can across the segment spectrum. Thanks to these spy shots from Las Vegas, it looks like there’s a new Sonata in our future. (Read More…)













Recent Comments