In the United States, unlike elsewhere in the world, there aren’t many choices for those who need seating for more than five people but who don’t want to give up the maneuverability of a compact car. Kia gave the segment a go, but withdrew the Rondo from the U.S. market a couple of years ago. Chevrolet has opted to not even test the waters with the Orlando. So Mazda currently has the segment to itself. But the Ford C-Max arrives in less than a year. Does the revised 2012 Mazda5 have what it takes to fend off the challenger?
Not to cut speculation short or anything, but the answer is “probably not.” GM has already said that its “Baby Enclave” will be built at its Orion Township plant, alongside the new Aveo-replacing Chevy Sonic, which indicates a subcompact (Gamma II)-based MPV will be Buick’s next vehicle. Add to that the fact that GM has said the “Baby Enclave” would bear the styling cues of the Buick Business concept, which the Opel Meriva more closely resembles, and it’s clear that Buick’s first MPV will be the suicide-doored subcompact. But, since Buick won’t bring the Chinese-market GL8 minivan stateside, this compact, Astra-based mini-minivan could be coming to a Trishield dealer at some point… in fact, some might even argue that a compact MPV would do better as a Buick than a subcompact one (even with suicide doors). Either way, the new Zafira will be crucial to Opel’s attempts to right its sinking ship over the next several years.
Ever since Bertel showed us the newest version of the Buick GL8 minivan, with its “Business Concept”-inspired design and executive airport shuttle mission, we’ve been curious about the chances of it coming to the US. After all, GM hasn’t sold a minivan in the US since the Uplander died in 2009, a far cry from the 336,000-odd minivans The General sold in America just ten years before. But when we asked our Best and Brightest if Buick could use a minivan, the response was a fairly resounding “no.” One particularly uncharitable soul even suggested that we were trying to goad GM into making a mistake in order to have something to bash them for. But, as it turns out, GM’s US execs didn’t need to be goaded at all to consider bringing the GL8 to the US market. GM China boss Kevin Wales tells Reuters [via the Baltimore Sun] that
They’ve looked at it on and off as long as I’ve been out here. They’ve made a fundamental decision that says demand for that type of product’s not strong enough. We say that’s fine. We’ll just keep selling out here.”
For years Chrysler owned the minivan market. It helped that GM and Ford kept trying much different approaches, failing miserably each time. Then, for the 1999 model year, Honda introduced the second-generation Odyssey. Though Chrysler continues to sell nearly twice as many minivans as Honda, many of these are to fleets. Also, even at retail the Honda sells at a much higher average transaction price, indicating which minivan car buyers find the most desirable. With its redesign for 2011, does the Odyssey remain the most lustworthy minivan?
If you want to become a leading player in a segment (say, minivans), you have a choice: Either do what everyone else is doing, only better, or do something entirely different, and hope that car buyers see the result as better. With the Mississippi-made 2004 Quest, Nissan attacked America’s minivan market using the latter strategy. The styling was bizarre, the suspension tuning was sporty, the seats were French-inspired, and the gauges were centrally located. And even after revisions relocated the gauges and improved the initially abysmal reliability, the gambit failed. That particular Quest came to a slightly premature end with the 2009 model year. Now, following a one-year hiatus, Nissan has launched another Quest. This iteration is very different from the 2004, but still manages to be very different from the competition. Prognosis?
China’s going nutty over the next-generation of Buick GL8 minivans, which recently strutted its Buick Business Concept-derived styling in downtown Shanghai. We’ve heard rumors of a Buick MPV coming stateside for some time, with each successive rumor placing the “Baby Enclave” on a different platform, first Delta then Gamma. Though the latest intel seems to indicate that the US will get a Buick-badged version of the suicide-doored Opel Meriva, wouldn’t an Epsilon-based full minivan be a more natural fit for the US market? Sure, it might cannibalize the Enclave some, but that hasn’t stopped Buick from offering no fewer than three mid-sized sedans. Could Buick be the next brand to re-hip the minivan? Should it be?
My in-laws live in an Arkansas county that only received its first traffic light in the late 1990s. So it goes without saying that there’s no major airport nearby. Pay airfare for six then still need to rent a three-row vehicle and drive for a few hours? We simply drive the full 800 miles. Extend the route to include Nashville, Memphis, and Chicago, and could there be a better way to test the redesigned 2011 Toyota Sienna?
“Edgy” ads are in for marketers looking to reignite America’s love affair with the minivan. If you thought Toyota’s “Swagger Wagon” Sienna spot seemed strange, check out this inexplicably surreal ad for Dodge’s Caravan. The ad’s creator Wieden + Kennedy was hired to give Dodge a hipper image, but thus far it has singularly failed to capture the magic of its previous auto work, like Honda’s “Cog” spot. Maybe that’s why Chrysler Group decided to go with Gotham for its forthcoming corporate image-enhancing ad campaign.
Nissan has released this teaser of the forthcoming 2012 Quest minivan at a company microsite aimed at drumming up interest until the model goes on sale in “early 2011.” And boy, does it ever have its work cut out.
According to Reuters, The Nikkei is reporting that Toyota has approved a “competitively priced Prius hybrid minivan” for production in 2011. The new model will be the first Prius-branded vehicle in a long-rumored campaign by Toyota to stretch the nameplate to new models (future additions to the Prius line could include a compact model, based on the FT-CH concept). Depending on the timing of its release relative to the forthcoming plug-in Prius, it could also be the first lithium-ion battery-powered Toyota hybrid. Toyota will initially produce the new batteries in-house, before migrating production to a plant run by its joint venture with Panasonic. Toyota has not yet given details about pricing, performance, or even which markets this new minivan will initially be rolled out to.
Why the endless questions and arguments about the origins of the Chrysler minivans? It’s the old story: “success has a thousand fathers”. You don’t see designers and execs fighting about the paternity of the Aztek. We stepped on some toes regarding the origins of the Espace, and heard from its father. And we took a wild (and disputed) stab at finding the maternal lineage of European minivans, but the American minivan paternity wars go on. Its origins clearly go back to the early seventies, when both Chrysler and Ford developers claim to have been working on “garageable vans”. Meanwhile, the commonly held story is that Hal Sperlich and Lee Iaccocca’s Minimax concept was spurned by Henry Ford II, and they took it with them to bring to fruition at Chrysler. And as usual, its not quite as simple as that. (Read More…)
A few years ago Ford decided that its survival depended on making bold moves. They decided to stop simply doing what they’d always done. Well, at least some of the time. One bold move: replace their minivan with the world’s largest Scion xB. Another: instead of offering a V8, twin-turbocharge and direct inject a V6. Then combine the two to offer a 355-horsepower family hauler that really hauls. Intriguing. But does the Ford Flex EcoBoost make sense? (Read More…)
Yes, they’ve got themselves one heck of a problem down Pentastar way: the boffins have done the math and reckon some 67 percent of Chrysler Group minivan buyers are previous owners. That’s a good thing when it comes to polishing your R.L. Polk Owner Loyalty award, but it’s not exactly helping Chrysler make inroads on volume or market share. Which is where the “Minivan Pledge” comes in. “It’s Time To Drive Detroit Again: The Best Minivans In The Industry Just Got Better,” shouts the headline of Chrysler’s release announcing a 60-day money-back guarantee for buyers who trade in a competitive product towards a 2010 minivan. “‘Minivan Pledge’ gives competitive owners the peace of mind to ‘try us again,’” is the pitch. The only problem: everyone knows it takes at least 90 days for a Chrysler minivan to eat its own transmission.
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