Mitsubishi’s sedan offering in the United States may very likely begin and end with its Mirage (which Mark says they didn’t ruin for 2017) as the company builds more and more crossovers to sell.

“We are strong in SUVs and four-wheel drives. And that is what we would like to focus on as core models in the U.S. market. We have changed direction,” CEO Osamu Masuko told Automotive News. “We are going to allocate more resources to the areas where we are strong in the U.S.”

Mitsubishi will announce a mid-sized crossover to fit between its Outlander and Outlander Sport, which are both due for a redesign in 2017 and 2019 respectively. The automaker is also betting big on electrification: all of its crossovers will either offer a hybrid, plug-in hybrid or all-electric version.  (Read More…)

In Part One of this minitruckin’ history, we covered how the Big 3 provided their dealers with “captive import” minitrucks from Mazda, Isuzu, and Mitsubishi during the Seventies. By 1975 or thereabouts, both GM and Ford were convinced that the small-pickup market was not a fad and began digging their own products out of the parts bin.

The Chevrolet S-10/GMC S-15 was a sort of truck version of the A-body (later G-body) intermediate. While it’s not dimensionally identical to the older sedans, it’s possible to swap much of the running gear between those two vehicles, particularly ahead of the firewall. The Ford Ranger arrived a few months after the S-10, a few inches smaller in most dimensions and looking remarkably ungainly compared to its sleek GM competitor. Those of you who followed the minitrucking hobby in the Nineties will recall that the Ranger was conspicuous by its absence; “domestic” minitruckers were almost exclusively loyal to the S-10/S-15. Part of that was due to the Twin-I-Beam’s reluctance to accept a lowering kit and/or airbags, but much of it was the Ranger’s hokey, hick-ish appearance compared to the S-10.

So what did that mean for the captive import trucks?

(Read More…)

I was having a conversation with a female friend a few weeks ago and she admitted to having “fooled around” in no fewer than four different brands of minitrucks during the Nineties and Oughties. I suppose in her case that would be the Noughties — but that’s besides the point. I should also mention that the fourth “minitruck” was really a Colorado, and the incident in question happened fairly recently.

“There’s always some kind of stick shift in the way, in those little trucks, you know?” she said.

“Those are the little crosses that empowered young women have to bear,” was my response.

The conversation could have gone in any number of directions from there, but where it actually went was to A Brief Discussion Of Mini-Trucks In America, 1970-2010. I thought it might be a conversation worth having with all of you, as well, because it showcases a rather unique phenomenon in American automotive history. (Read More…)

Seriously, they did! Look at it! Instead of being some anonymous South Asian egg, the Mitsubishi Mirage now looks like an anonymous European egg.

Okay, okay. It isn’t going to set your heart alight with desire, but Mitsubishi has done a stellar job upgrading the Mirage with the few resources it has at its disposal. This little subcompact hatchback will be the first Mitsubishi ever to offer Apple CarPlay and Android Auto. Its 1.2-liter MIVEC three-cylinder engine gets an ever-so slight bump to 78 horsepower (+4 over the current Mirage). The Japanese automaker even gave the exterior and interior a fairly thorough re-work considering this is a mid-cycle refresh. And considering this is Mitsubishi we’re talking about here.

Those of you who were totally sold on the Rockford Fosgate special edition, fear not! You can still get that in the new Mirage, too, though minus the badging that tells thieves which car to hit in the Kroger parking lot.

(Read More…)

Like Randy Newman, automakers love Los Angeles this week as the industry descends on Southern California for two days (really, one-and-a-half days) to showcase their latest and greatest.

Automakers are lining up to show off their wares Wednesday (Cadillac is a lone exception for Thursday) so we’ll reuse our tuxes without dry cleaning for two days, we guess. We’re animals.

We’ll be on the floor live Wednesday to cover everything we can, but in the meantime, here’s a primer to whet your appetites for the show.  (Read More…)

Mitsubishi will reveal redesigned versions of the 2016 Outlander Sport crossover and 2017 Mirage subcompact at the 2015 Los Angeles Auto Show next week, the automaker announced Wednesday.

Both models will be mid-cycle refreshes, though the Mirage is expected to get more attention beyond a simple skin-deep rework.

The latest news means Mitsubishi’s rumored future crossover, expected to sit between the Outlander Sport and larger, three-row Outlander, won’t be making its debut in Los Angeles this year.

(Read More…)

Making its debut at the 2015 Dubai Motor Show, the Fiat Fullback will be playing its first season in Europe, the Middle East, and Africa next May.

The Fullback — a rebadged Mitsubishi L200 — takes its name from the position found in rugby, soccer, and American football. Its purpose: to help Fiat break into the medium-duty pickup segment in the aforementioned EMEA market, where 675,000 units from the likes of Ford, Toyota and Mitsubishi were sold in 2014.

(Read More…)

Speaking to Automotive News, Mitsubishi CEO Osamu Masuko said that the automaker would add a small crossover to its North American lineup, between Outlander Sport and Outlander, to compete in the growing small crossover segment.

Masuko said the car would take styling cues from the company’s Tokyo Motor Show eX Concept, but it’s unclear how much of the concept’s electric powertrain will live into production.

Next year, Mitsubishi will sell a plug-in hybrid variant of the Outlander in the U.S.

(Read More…)

Mitsubishi announced Thursday that it would make available Rockford Fosgate Special Edition badges attached to a Mirage.

The badges, which cost $14,495 to start, include a car that still has four speakers (five if you count a 6.5-inch subwoofer) and four wheels.

(Read More…)

Many of us laugh at the Starion now, but it was considered genuinely badass by me and my high-school peers back in 1983 or 1984. It looked fast and mean and had the magical-in-the-1980s word “TURBO” on every possible surface.

Of course, it was also a flaky, breakdown-prone money pit, but it took a few years for that to become clear to everyone. Still, Starions show up in self-service wrecking yards to this day. Here’s a battered ’84 that I saw in the San Francisco Bay Area a while back. (Read More…)

A preconceived notion — or simply, a bias — forms easily when correlations exist to support it.

Take Mitsubishi.

While the Japanese automaker has seen recent sales success, their newest nameplate — Mirage — has become the butt of many jokes and is often associated with a group of buyers one degree removed from the “Buy Here, Pay Here” crowd. Whether the Mirage deserves that reputation is another story.

The company’s largest model, the Outlander, recently received a refresh that is more than skin deep, but still not very dramatic. A new front fascia and revised rear sheet metal bring up the visual appeal a notch, and Mitsubishi does say numerous engineering changes have been employed on its latest and greatest crossover, but the crossover still houses the same, tired, premium fuel-drinking V-6 engine as always.

The recent news that Mitsubishi will shut down its manufacturing operations in Normal, Illinos, a plant that’s been open since 1988, also doesn’t help optics on the surface. And, unfortunately for the automaker, stories about sales gains just aren’t sexy enough to grab the attention of the average consumer.

Therefore, with all this bad news and bad press, you’d think the Outlander Sport (RVR in Canada) is just another zit on the face of the Japanese automaker.

But you’d be (mostly) wrong.

(Read More…)

Judging from the comments on my Beetle review, some of you clearly think I’m using this whole “shattered leg” thing as an excuse to just phone it in until I can obtain a prescription for Dilaudid and start writing the authentic Hunter S. Thompson psychedelia once again. Do not worry, my little kittens. Papa has heard your cries and I will do right by you in every particular. I have plenty of time to do so, since my injuries will keep me from having sex for at least four days, possibly five. Which for me is a long time, because as you know I like to get down whenever I can.

Let us begin thus: Yesterday, I was relaxing in pre-op, waiting for a bunch of screws made from the same material as my IWC Ingenieur Titanium to be placed in my second-favorite tibia, listening to “Last Train Home” from Metheny’s first “Brazilian” record, 1987’s Still Life Talking, when the young lady next to me said “Your phone’s buzzing. Maybe it’s important.” I recognized the number: a dedicated TTAC reader and occasional contributor with a definite fondness for Mitsubishis.

“I’d better take this,” I said, waving off the surgery team.

(Read More…)

Mitsubishi announced Wednesday it would make available 1,600 “Final Edition” Lancer Evolution cars to commemorate the departure of the long-running sports sedan.

The cars will be based on Evolution GSR and include the same 2-liter, turbocharged four-cylinder engine that produces 303 horsepower and 305 pound-feet of torque. The engine is mated to a 5-speed manual transmission with all-wheel drive and will start at $37,995.

Mitsubishi will include numbered badges on the cars, a black roof, dark chrome wheels and how much are they asking again?

(Read More…)

Mitsubishi will show off a crossover-sized electric vehicle at the Tokyo Motor Show this month that will preview what the automaker has planned for electric vehicles and, likely, elements of the next generation of its Outlander Sport.

The eX electric crossover is roughly the same size as the Outlander Sport currently on sale — the concept crossover is 167 inches long, compared to the Outlander Sport’s 169 inches.

According to the automaker, the EV has two electric motors with a combined output of 184 horsepower and a range of roughly 250 miles. (Read More…)

Subaru said Monday it would invest $140 million at its Lafayette, Indiana plant to expand production and add 1,200 more jobs at the facility. The announcement is only two years after the growing Japanese automaker said in 2013 they would spend $400 million at the plant to build its Impreza in the U.S. by 2016. (Read More…)