How do you make money with small cars? You make it up with volume. The Japanese market for the very Japanese minivehicles, or kei cars, is shrinking. So what do manufacturers do? They circle the diminutive wagons and forge joint ventures. (Read More…)

Mitsubishi has announced the 3rd major-OEM plug-in vehicle for the US market (available in November), and it’s taken the opportunity to bring down the price of entry for (barely) freeway-capable EVs. With 66 HP and 145 lb-ft of torque, the Mitsubishi i will take you to “approximately 80 MPH” for the low, low price of $27,990 before a $7,500 federal tax break. For $29,990, Mitsu will sell you an SE version, with an upgraded interior, premium sound system, and more. At those prices, the Mitsubishi i costs thousands less than the $32,780 base-MSRP Nissan Leaf, the previous budget EV king. But the i is only rated at 85 miles of range per charge based on the same test that said the Leaf would get 100 miles per charge, and the Leaf’s ultimate EPA rating is 73 miles so expect less from the i. But hey, it’s the first pure EV crash-tested by NCAP (it got four stars, thankyouverymuch), and its cheap. You get what you pay for…

We all remember the Starion, with its TURBO badging on everything from the seat belts to the door handles, but who among us can recall ever having seen the other 80s hot-rod Mitsubishi in the wild? (Read More…)

Letting go is hard. You can delete all traces of a former love from your life, cut contact, stop looking at old pictures, resolve to hit the gym and move on to something better, but the memories will always linger. You realize that what existed was good, but what the future holds is better… but the moments where you reflect that maybe the bliss ended too prematurely still manage to haunt you, no matter how much you occupy yourself with new thrills and diversions.

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In this vivid demonstration of how steel differs from aluminum, we see how a junkyard-turbocharged Mitsubishi V6 eats one of its own pistons. (Read More…)

The strange looking vehicle on the right is a European-spec Mitsubishi i-MiEV, a 63 HP, 75-100 mile-range electric vehicle. The strange looking vehicle on the left is a US-spec Mitsubishi i-MiEV, specially “improved” for the US audience. USA Today puts it best, reporting

The iMiEV for the U.S. will be — surprise, surprise — bigger than the ones it sells in Japan and Europe. That’s because Americans are fatter.

In case you’d forgotten. No word on just how much bigger the i-MiEV needed to become in order to “meet the expectations of U.S. consumers,” but considering the apparent necessity of grafting on a slack-jawed underbite, one hopes the difference is noticeable on the inside. We’ll find out for sure at the LA Auto show, but in the meantime, hit the jump to find out what we hope doesn’t grow as the i-MiEV slips into something a little more American.

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I say “Mitsubishi.” You think “Evo.” And not much else, except perhaps, “Are they still around?” The problem: not many people are willing and able to spend BMW money for a Mitsubishi, even if it does offer stellar performance. So Mitsubishi developed the Lancer Ralliart, with a detuned Evo engine, less sophisticated AWD system, and softer suspension. The TTAC conclusion: “save up for the Evo.” Want a manual transmission? Then the Ralliart isn’t an option anyway. And, with a starting price over $28,000, it’s still pricey. So, how about the Lancer GTS, with a standard manual transmission and a starting price just over $20,000?

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Toyota, king of the hybrids, won’t sell their first plug-in hybrid before 2012. But they already have their kind of a perception gap. The car will be able to go 23km (14.29 miles) on battery alone, then, the ICE engine will kick in and start making electricity. However, research shows that only a few people know about the electric-only feature. Or do they care at all? (Read More…)

Mitsubishi started production of the European-spec model of its i-MiEV electric vehicle Wednesday to maintain its lead over rivals in a non-existing market segment expected to grow rapidly. At the same time, Mitsu started production of the iOn, which is an i-MiEV, rebadged for PSA Peugeot Citroen.

According to The Nikkei [sub], the iOn needed “changes from the Japanese version to meet European safety standards.” Let’s hope that the Euro-spec i-MiEV received the same changes, otherwise it will be DOA. (Read More…)

Rumors of Mitsubishi’s demise in America are greatly exaggerated. That was the essence of Mitsubishi Motors President Osamo Masuko, in an article at AutomotiveNews [sub]. “We have never thought about withdrawing from the U.S. market, and we will not do so.” And the sales target is 200k vehicles, four times of current levels. And what is the target date for that rebound? Not stated.

What was stated by Masuko is that the current crop of duds in the lineup will have to be replaced: “I cannot speak about it too concretely, but from what we know at the moment, it is not possible to continue with the models that we have had,”. Quadrupling sales without a specific plan for new models? Sounds even more ambitious than VW’s American re-conquest. (Read More…)

Hyundai demands its fair share of a market that doesn’t exist. The Koreans are stepping up the development of EVs. Two days ago, Hyundai held a test drive event in the suburbs of Seoul. The invitees could drive a (blue is the new green) Hyundai BlueOn EV. The Nikkei [sub], who was invited, reports: (Read More…)

Yesterday, The Nikkei [sub] had it on good authority that Mitsubishi and PSA will co-develop a compact commercial electric vehicle for the European market. Now, Mitsubishi says it’s a product of fantasy in overdrive. Mitsubishi told Dow Jones Newswire that the story is not true. The funny thing is, the Nikkei wire is dead silent on the issue. Even funnier: After saying that it’s not true, the Dow Jones rehashes the allegedly false Nikkei story in great detail.

It’s no secret that I’m a bit doubtful about the runaway success of the all-electric vehicle. The infrastructure obstacles are just too great. There is one market where plug-ins make sense: Light delivery vehicles. Never cruise too far from the warehouse. Can be charged while van is being loaded. Lots of regenerative braking. Mitsubishi and PSA think the same. They will co-develop a compact commercial electric vehicle for the European market. Production will begin by 2012, says The Nikkei [sub]. (Read More…)

Automotive News [sub] reports that Mitsubishi will have to give UAW workers at its Normal, Ill plant a $1.60/hr raise because it doesn’t yet know what vehicle or platform it plans to build there in the future. Mitsubishi’s 2008 contract with the UAW required the disclosure, but the Japanese automaker requested an extension which the union membership proceeded to vote down. Because the extension failed, Mitsubishi is required by the terms of its contract to raise hourly pay to $25.60/hr. The plant in question currently builds Mitsubishi Eclipse, Endeavor and Galant models, which have collectively sold 11,215 units through August of this year. And thanks to the combination of low demand for Normal-built products, and the union’s failure to extend the decision period, it seems as though Mitsubishi may just walk away from the plant.
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With the Mitsubishi i-miev electric car about to hit the British market, the BBC decided to break down the Pounds and tuppence behind the EV hype. And though it found that the i-miev comes out looking quite well thanks to Britain’s EV consumer subsidy, its freedom from congestion charges and road tax, fuel price differences and estimated servicing costs, it has one eye-popping cost associated with it: nearly 50 percent depreciation over the first three years. And that’s what Mitsubishi is willing to cop to. So not only will your new i-miev cost about twice as much as a little Fiat 500, it will lose about enough value after three years to have paid for that same Cinquecento. Needless to say, as American consumers begin their own first flirtations with the electric automobile, we will continue to keep a close eye on this issue.