This could be the week that separates the electric hype from the electric truth. Real EVs get in the hands of real drivers for real reviews. Our Dan Wallach drove the Tesla Roadster. Our very own Ed Niedermeyer wrote his “GM’s electric lemon” review of the Chevy Volt for the New York Times. (He didn’t really drive the thing, but the article really drove some to drink, up the wall, nuts – their choice, it’s a free country.) And Joseph B. White of the Wall Street Journal laid his hands on a real Mitsubishi i-MiEV, for a real life test drive under the grueling conditions found within the Washington Beltway. (Read More…)
Still convinced that the Yen is undervalued? Japanese carmakers beg to differ. They think the Japanese currency became so expensive that it gets cheaper for them to build abroad and to import to Japan. We’ve reported that Nissan is moving the production of their Micra (called March in Asia) to Thailand. When they did this, The Nikkei [sub] saw “huge implications for the future of the Japanese auto industry as a whole.” It certainly looks like Nissan’s exodus to the Land Of Smiles (and occasional riots) started a trend. (Read More…)
Which part of the car of the future can cost more than half of the car, but has a lifespan a little better than a set of brake disks? The battery. No wonder that battery making is what suppliers focus on. If EVs catch on, you want to be in the battery business. Toshiba and Mitsubishi Motors have ganged-up to produce batteries together, says The Nikkei [sub]. (Read More…)
Japan’s boutique car builder Mitsuoka may be more known for the retro-classic cars depicted above – if Mitsuoka is known at all beyond the realm of Nippon. Now, the folks at Toyama’s most famous car manufacturer can’t help themselves any longer, and must join Japan’s current fad … (Read More…)
The French-Japanese relations continue to bloom. Here is the latest tie-up. Forget former on-again, then off-again relationships. This time, it’s serious. The Nikkei [sub] reports that Mitsubishi Motors and France’s PSA have tied the knot and will jointly breed new sports utility vehicles. (Read More…)
We still own the Ralliart name, and we still intend to brand our cars with it. The biggest change for us is that we won’t have to pay royalties to use the name anymore,
Mitsubishi North America spokesman Maurice Durand explains to Automotive News [sub] why the death of Mitsu-owned racing firm Ralliart is actually kind of a good thing. After all, how many Americans really watch rallying often enough to know or care whether Mitsubishi’s erstwhile rallying partner has anything to do with the cars that bear its name? The fact that the Lancer Ralliart has a two-liter turbocharged engine and AWD is what consumers will notice; using a brand name that leaves no doubt as to the inspiration for the trim level does everything it needs to from a marketing perspective. Whether a team named Ralliart actually races similar vehicles is, in the modern marketing context, almost completely irrelevant. After all, Subaru isn’t even competing in the World Rally Championship at all anymore… the old “win on Sunday, sell on Monday” adage couldn’t be more dead.
With the Chinese planning an electrical assault on Europe, with Nissan preparing their Leaf and with Renault charging-up Zoe, Peugeot-Citroen (PSA) is probably feeling a little exposed right now. Bad enough PSA failed to work out an agreement with Mitsubishi. Now they’re deficient in the no carbs category. But don’t worry, a white knight is coming to the rescue and offering them a ready-made electric vehicle. That’s right, they couldn’t work out a capital tie-up, but PSA and Mitsubishi Motors worked out an agreement on electric cars. (Read More…)
Mitsubishi’s ASX represents the brand’s move towards on-road crossovers, a move inspired by research showing that buyers of its Outlander big brother cross-shopped D-segment sedans rather than midsized SUV/CUVs. The C-segment ASX will be called the RVR in Japan and the Outlander Sport in the US market. And though the ASX’s front-end is allegedly inspired by the Mitsubishi Heavy Industry F2 fighter, it looks remarkably similar to BMW’s recently-launched C-segment crossover, the X1. Which kind of makes sense, considering the F2 is actually just a modified F-16. Imitation is the most commercially viable form of flattery.
Last December, France’s PSA group and Japan’s Mitsubishi Motors seemed to get really tight (and set off the memorable TTAC series of shibari illustrations.)
Something must have happened during their courtship. The main players met on neutral ground at the Geneva auto show and called off the engagement. (Read More…)
Long time depressed car production in Japan continues to show robust signs of life, mostly caused by equally surprising domestic demand and a pick-up in exports. And there is another explanation … (Read More…)
Forget car design awards. Forget internet polls. The perfect automotive barometer is the filling station. And if barometers could wet their pants, this one would need its jeans urgently back in the washing machine, as our oranger-than-orange Mitsubishi Lancer Sportback Ralliart (that’s a handful) pulled into the fuel station. The second time this hour, actually. Faster than you could say ‘Premium Unleaded’, the fuel attendant stormed our tester with cries of joy and wonder, proceeding to proudly recite its technical specification better than we could. After failing to receive a positive answer for his honest attempt for a ‘short spin’, he documented this automotive phenomenon with enough photos to create a 3D rendering and proclaimed that we should fill ‘er up with Regular Unleaded. (Read More…)
The Christmas season would be a reason to be merry, would it not be for Hugo Chavez. More details about his expropriation threats emerge. Turns out, Chavez did not just threaten to kick out Toyota for being lackadaisical in the production of “rustic” vehicles.
“President Hugo Chavez told foreign automakers Wednesday to share their technology with local businesses or they will be told to leave the country,” writes the Boston Globe. Chavez gave the ultimatum in wholesale fashion to Ford, General Motors, Toyota and Fiat. Implied, the ultimatum is also meant for Fiat-controlled Chrysler, for Mitsubishi, Mack and Fiat-owned Iveco. All of the above have production facilities in Venezuela. All are at risk of instant deportation. (Read More…)
Maybe we should change the title to Two Dead Brands At A Time Week. Topping yesterday’s triple knock-out of Rover and Sterling is going to be a challeng(er). But we’re in contention here with this twin name, twin stick, twin cars, twin wipers, twin brands Colt/Champ. Plymouth has undeniably gone to the Dead Brand underworld. And the Colt name became a brand in its own right, covering a huge variety of Mitsubishi-built vehicles from tiny hatches like this to the mini-van Colt Vista Wagon. The fact that Colts were sold by both Dodge and Plymouth seals the deal. Of course, it wasn’t always that simple, as in the case of the Champ. It had its name changed midway through its run to Colt, hence the two versions here. And Mitsubishi is skating on dangerously thin ice itself these days. But beyond the mortality of its name, the real claim to fame of this car is its legendary twin-stick transmission.
You’ve seen nothing yet, thinks Japan’s Nikkei. “The latest round of partnerships is widely seen as just the beginning of a major shakeup of the automaking industry,” says the paper that is usually well informed about these matters.
“Both Mitsubishi and Suzuki should take cues from Nissan Motor Co, which was rescued from the brink of bankruptcy in 1999 by French firm Renault SA.” says the Nikkei: Translation: Don’t just have small minority share and swap deals. Sell majority control to partners with deep pockets. And get ready for a serious battle for world market domination. (Read More…)
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