Today’s Rare Ride is the second attempt Mitsubishi made to build its own full-size executive car for the Japanese Domestic Market. Debonair never moved outside its home market, and always played third fiddle to competition from the likes of Toyota Crown and Nissan Gloria (then a Prince model). Today’s example goes slightly further and adds AMG flavor to the front-drive mix.
There’s a lot of information to cover here, and today we talk about the model’s beginnings.
Remember recess kickball? Invariably, a pair of jocks and/or popular kids would square off, choosing, in turn, their sides for the battle over the red rubber ball. The draft lines would dwindle to a few undesirables – the uncoordinated, small kids certain to be a drag on the lineup but required to be there via a teacher-enforced fairness doctrine.
Mitsubishi, I’m sad to say, has been that little kid at the end of the bench for many years. Their offerings haven’t been the first choice in any of the limited segments in which they compete. Rather, they’ve become the default choice of those who’ve defaulted before, owing to their reliance on subprime buyers.
Maybe not for long, however. With an entirely new platform shared with one of the bestsellers in the class, the 2022 Mitsubishi Outlander has a new look and a compelling list of features that could move this three-row crossover into the starting lineup.
Imagine for a moment you’re not a well-heeled connoisseur of expensive cars and high finance, and there’s not a Bentley Mulsanne and a Land Cruiser in your garage. Instead, imagine you have to buy one of the three cheapest sedans on sale in America in 2021.
Today it’s Buy/Drive/Burn meets Ace of Base.
Mitsubishi revealed the all-new 2022 Outlander utility vehicle over the internet last night. In fact, the automaker almost made as big of a fuss about this being the first car showcased via Amazon Live as it did its new SUV. It’s the kind of thing that really makes you wonder where an automaker’s priorities are located, though tech monopolies giants are so deeply ingrained in modern businesses that one hardly notices anymore. But we’re digressing before we’ve even started discussing the new Mitsubishi Outlander.
While the manufacturer can certainly be faulted for letting go of the most interesting aspects of the brand, its core values have remained mostly intact. The 2022 Outlander remains the only vehicle in its segment to offer standard third-row seating, though past experiences with the model presumes that it will only be useful for children and exceptionally small adults. But we’re not sure if that makes up Mitsubishi keeping its MSRP dangerously close to its highly competent rivals when the outgoing model under impressed with its budget-built interior. Honda’s CR-V and even Nissan’s Rogue have felt like substantially nicer products from inside the cabin. Fortunately, that’s one of the big issues the 2022 model-year Outlander was hoping to address. (Read More…)
As the 2022 Mitsubishi Outlander ships to U.S. dealers, there will be a live reveal on Amazon, an auto industry first. On February 16 at 3 p.m. Pacific time, you can see the newly-designed 2022 Outlander.
Mitsubishi has an important product debut coming up: the all-new 2022 Outlander three-row crossover. In what will be the fourth-generation Outlander since 2001, the 2022 model ditches Mitsubishi’s ancient GS platform the Outlander has used since 2007 and sees a migration over to the same platform as the Nissan Rogue.
I think this is the beginning of the end for Mitsubishi in North America.
As we’ve seen in this series, Coloradans bought plenty of all-wheel-drive-equipped AMC Eagles, VW Quantum Syncros, Audi Quattros, and Toyota All-Tracs during the 1980s. The suits at Mitsubishi Motors saw all those AWD-enhanced car sales in snowy American regions and decided to sell some rally-influenced Galants on our shores. A few decades later, this rare-but-not-valuable Galant GS-X appeared in a Colorado Springs self-service car graveyard. (Read More…)
Mitsubishi released a teaser image of the new Outlander on Thursday, making good on the summer promise that it would actually continue designing new vehicles. Unlike the recently refreshed Eclipse Cross, the 2022 Outlander will be an entirely new model.
The brand is promising refined, on-brand exterior styling and some modest changes in the vehicle’s overall dimensions. Outlander is supposed to herald in a new design strategy without looking out of place in the existing lineup. While the teaser was too shadowy to offer much help, some light image manipulation on our part has given us a better sense of what the crossover will look like when its global debut takes place in February.
Rare Rides has touched on the first generation Pajero (Montero to North Americans) once before via the Raider, a captive import Dodge dealers could shift while the company had zero small SUV action of its own. Today’s Pajero is a second-generation version – the three-door never sold on our shores. Surprisingly, it even maintains the same color scheme as the Raider.
Chrysler’s run of selling rebadged Mitsubishis began way back in 1970, when the rear-wheel-drive Colt Galant arrived here for the 1971 model year. Those cars sold very well in North America, with sales continuing through 1978. After that, Colt badges went onto the front-wheel-drive Lancer Fiore (later sold here as the Mirage). Here’s one of those first-year FWD Colts, found in a Denver-area yard in nice condition and equipped with the extremely cool Twin-Stick dual-range transmission. (Read More…)
Sorry, sports-car fans with nostalgia for a certain era – Mitsubishi still insists on using the Eclipse name on a crossover. One that’s now restyled.
A plug-in hybrid version will be offered overseas, but not here. The next Eclipse Cross will go on sale in the States in the first quarter of 2021, following launches in Australia and New Zealand.
Osamu Masuko, the longtime Mitsubishi Motors boss who guided his company through turbulent waters, helped craft an alliance with Nissan and partner Renault, only to find his ship back in storm-tossed seas, has died just three weeks after his unexpected departure.
Masuko died on Thursday, aged 71, Japanese media reports. The former chairman announced his resignation on August 7th. (Read More…)
Quick badge swaps between Chrysler and Mitsubishi were common throughout the Eighties. Mostly a one-way affair, Chrysler rebranded Mitsubishi products as Colts, Plymouths, and Dodges. These captive imports generated revenue via Chrysler’s brand recognition while cheaply filling gaps in the domestic company’s lineup.
Today marks our first Chrysler-branded Mitsubishi, and it’s certainly the sportiest rebadge we’ve seen here. Presenting the Chrysler Conquest, from 1988.
Chrysler sold various Mitsubishis badged as Dodge or Plymouth Colts from the 1971 model year all the way through 1994.
Here’s a Mirage-based fifth-generation Colt in California, the final model year for the Colt station wagon, and it sports both a five-speed manual transmission and the very rare all-wheel-drive powertrain. (Read More…)
A longtime presence at the top of Mitsubishi Motors departed his post Friday morning, marking the end of an era for the embattled Japanese automaker. Company Chairman Osamu Masuko, 71, resigned effective immediately today, following a six-year tenure at the top of a company he joined in 1972.
Masuko, who rose to become president of the company in 2005 and CEO in 2014, cited health reasons for his sudden departure. (Read More…)
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