Music and scents. That’s what surrounds me during my work at car shows. The music tries to drown out the display next door. The ladies, gentlemen, even the cars in the booth are carefully perfumed. (There are other scents … but let’s not go there.)  Nothing evokes a greater emotional response than music and scents. Retail establishments have figured out how to get to you via your nose and ears for years. Until Smell-O-Vision is actually rolled out, TV advertising has to be content with the music side of things. Luckily, most auto manufacturers know exactly how to push our buttons with a great tune. Here are some of my personal faves. (Read More…)