
I am not, in general, one to fret too much when an automaker messes with car nomenclature. Even if, in the case of the formerly named Kia Optima, the brand switches to an alphanumeric structure.
That’s not to say I never get upset – I was pretty harsh on Infiniti when it switched to its current naming convention, because I found and still find it confusing. And sometimes, yeah, I get annoyed when a cool name is dropped for alphabet soup.
The Optima moniker wasn’t quite great, but it was good enough, and at least people, especially folks who know little about cars, knew, or at least vaguely knew, that it referred to a mid-size Kia sedan.
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