With TTAC bringing retail market share into its year-end sales analysis, we’re fascinated by the results of Consumer Reports’ Car Brand Perception Survey. The results show Toyota falling slightly but holding onto the top spot, and Ford making strides towards overtaking the Japanese Juggernaut. That trend at the top absolutely comports with our retail market share data for 2010, as does Honda’s less-dramatic slide in favor. CR also shows Chevy losing some ground in most of the survey’s rating areas, especially “Design/Style,” where the bowtie brand dropped out of the top five brands. Still, Chevy does surprisingly well in the CR survey, considering it lost more retail share than any other brand besides Toyota. Between TTAC’s year-end retail share numbers and CR’s brand perception survey, industry-watchers now have more ways than ever to track the performance of automotive brands in the minds of consumers, rather than as measured by sheer volume.

Only three automakers lost retail market share last year, as the market for new cars struggled back from the depths of “Carpocalypse.” Battered as it was by a recall scandal that engulfed most of the auto media coverage for the first half of the year, Toyota’s 1.2% dip came as little surprise. But with all the positive spin surrounding GM and Chrysler, the bailed-out automakers loss of 1.8% and .6% retail market share was a pretty huge disappointment. Ford, on the other hand, drew a huge distinction from its cross-town rivals, recording the second-largest growth in retail market share of all automakers in the US market, snagging an additional 1.2% of the market. Projecting 2010’s trends forward a year (a speculative exercise, no doubt) Ford would actually surpass GM in terms of retail market share, putting it second only to Toyota (and within spitting distance (.3%) of first place). As the bailed-out automakers lose ground in the battle for consumers (rather than volume), Ford makes a strong case for exempting itself from the “Detroit” pejorative: at least as far as consumer perceptions go, Ford has little in common with GM or Chrysler. Not that there aren’t still trouble spots…

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On the surface, GM had a fairly passable 2010, as the newly-public automaker posted a 21.3% volume increase for its four core brands. In contrast to Toyota’s humbly grateful tone, GM’s VP of US Sales Don Johnson sounded a distinctly triumphal note, arguing

Our sales this year reflect the impact of GM’s new business model. The consistency of results that we achieved demonstrates the focus on our brands, dealers and customers, and how we compete aggressively for every sale, every day.

And on a superficial level, the argument certainly seems to ring true, as Buick (+51.9%), Cadillac (+34.7%), and GMC (+31.7%) were the three most-improved brands in the business last year in terms of volume. GM also delivered more vehicles than any other automaker last year, with 2,215,227 vehicles sold. Great success, end of story… right?

Wrong.

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Toyota’s December sales [PDF here]dropped 5.5 percent compared to last December, capping a rough year for the largest foreign automaker in the US market. Toyota ended 2010 with a total sales volume of 1,763,595 units, down 6,552 from last year’s pre-recall performance. But despite holding volume basically flat and suffering the industry’s second-worst retail market share loss (at -1.2%), Toyota still finished the year with the highest retail market share of any automaker in the US market, at 17.3 percent according to our anonymous industry informant. Dig this: after the nastiest recall scandal since Ford’s Firestone debacle the Camry is still the best-selling car in the country, Lexus is still the top luxury brand, and Toyota still attracts more retail buyers than any other maker or brand. Would you have predicted that last February?

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It’s looking like 2010 will end with the auto industry selling 11.5m units in the United States, as the SAAR over the last quarter of the year rose to about 12.4m units. We’ll update our table of December sales results as they become available, and in the meantime we’re preparing some year-end reporting of sales by automaker in the year that was. Stay tuned…

Going over Nissan’s specifications for the 2011 Quest minivan, I came across these for the engine, on both the media and the consumer site:

260 horsepower @ 5,200 rpm

240 foot-pounds @ 4,800 rpm

Some non-Nissan sites provide slightly different numbers:

253 horsepower @ 5,200 rpm

236 foot-pounds @ 4,800 rpm

So perhaps Nissan recently found a couple more horsepower then rounded both figures up to the nearest five.

Both sets of numbers instantly struck me as impossible.
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The EPA has not yet listed the 2011 Chrysler 200’s MPG rating at fueleconomy.gov, but based on this screen grab at Chrysler.com, the Pentastar boys know what to expect. Which is a good thing, because their claimed mileage numbers are definitely a bit confusing. For example, why does ChryCo’s 2.4 liter 4-banger base engine get the exact same rating (21/30) with a four-speed auto as with a six-cog slushbox? And while we’re at it, why does the “model overview” section of Chrysler.com show the 200 getting 20/31 MPG with the four-banger? Plus, how does the convertible have the same rating as the sedan? But perhaps the most confusing part of all this is the fact that the “new” four-cylinder 200 still gets worse fuel economy than Camry (22/32), Accord (23/33) and Sonata (22/35). The 200’s available all-new Pentastar V6 fares only slightly better, rated just below the Accord V6 (20/30) and Sonata Turbo (22/33), about the same as Camry V6 (20/29), and better than Malibu (17/26) and Fusion (18/27). In short, the aspects of the 200’s efficiency rating that aren’t confusing are just plain disappointing.

The other day, when a popular blog mentioned that the Porsche Boxster was judged to be the car most likely to last 200,000 miles I did a double take. You don’t have to spend very much time in the comment sections of the major car blogs or on enthusiast forums to know that German cars have, at least to enthusiasts, a reputation for being prone to frequent and expensive maintenance and repair. Likewise, a simple internet search for [porsche boxster engine problems] puts paid to any notion that the average Porsche owner has an 85% chance of his or her car lasting to the 200K mark.

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They say that “everything sells at a price,” but right now no amount of money will buy you a Fisker Karma. And, according to a leaked internal email obtained by Fiskerbuzz.com, the price of the Valmet-built luxury plug-in hybrid is rising.

In 2008, pricing was originally estimated to be around $80,000. This estimate was then more clearly defined in 2009 as an MSRP of $87,900 and has now increased another $8,000 to the final pricing of $95,900 for the EcoStandard model.

Is this price bump in any way related to Fisker’s recently-announced production delay, or is it just bad Karma? Fiskerbuzz pleads for calm:

The Karma’s solar roof, the largest continuous and most highly curved solar roof in a passenger car, was planned to be a $5,000 option. The roof is now standard.

With an MSRP of $95,900 the Karma is within 10% of the originally announced MSRP of $87,900 announced in 2009 – an incremental change over the course of two years.

More pricing info and apologia/perspective (depending on how you look at it) after the jump…

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Back in May, when Mahindra took over the Indian EV city car firm REVA, we reckoned that the much-maligned (by Top Gear) G-Whiz would soon be sold from Mahindra’s dealer network, which was being developed by Global Motors. But with Mahindra’s deal to sell its diesel pickups through GV’s US dealer net in tatters, it seems that plans to sell REVAs in the US has hit a stumbling block. Syracuse, New York-based Bannon Automotive had made a $26.5m investment in local REVA production, an investment that was underscored by $7m in state grants and the promise of $52m in federal loans. Now Bannon is suing Mahindra, alleging that the Indian firm has broken its contract for US-based REVA production. Bannon reps tell syracuse.com

This material change in the representations made by Reva and Mahindra signaled the death of Bannon Automotive. Unfortunately, Mahindra/Reva did not deliver as promised. Accordingly, Bannon and its investors have been compelled to take legal action. Bannon will continue to try and follow through with the project as planned. We remain committed to bringing an affordable, U.S. manufactured electric vehicle to the American marketplace

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Despite the fact that current EPA testing methods fail to demonstrate the advantages of “stop-start” systems, which shut down engines at idle, Ford will begin rolling out the technology on 2012 model-year vehicles. Automotive News [sub] reports that “some” four-cylinder models will go idle-free starting with next year’s rollout of 2012 models, and that

Based on the European rollout, the most likely initial vehicles include the 2012 Ford Fiesta and Focus cars, Escape crossover, C-Max minivan and Transit Connect delivery vehicle.

By 2015, Ford will have joined Mazda as one of the manufacturers offering start-stop across its lineup (on manual and automatic models). There was, however, no cooperation between the two firms on their respective stop-start systems. Ford’s newest system can reportedly improve efficiency by ten percent in the city and five percent overall.

With so much focus being put on electric, full-hybrid, and plug-in cars, it’s easy to forget that these kinds of lower-cost and widely-applicable (but less-sexy) methods of improving fleet-wide efficiency will have a much larger incremental effect on overall fuel consumption. Along with its commitment to technologies like gasoline direct-injection, downsized, turbocharged engines and dual-clutch transmissions, Ford’s introduction of start-stop systems should help America’s healthiest automotive manufacturer maintain a technological and environmental advantage over the competition for the foreseeable future.

Mercedes may have taken a light hand with the exterior design of the facelifted 2011 C-Class, but under the skin some big changes await. According to Auto Motor und Sport, all updated C-Classes will have stop-start-equipped direct-injection engines, as well as the option of upgrading to all ten of the latest driver-assistance systems from the CLS, E-Class and CL. With more power (306 HP) and better efficiency (from about 29 MPG to about 34 MPG, European test cycle) and a touch more life to its classy but somewhat characterless looks, the updated C350 should help spearhead Benz’s attempt to regain the US-Market’s luxury brand crown (just not the wagon version… musn’t hurt the GLK). Of course the C-Class will still probably be beaten silly by the 3-Series, but then everyone’s used to getting beat by the Dreier.

Despite being introduced to the US back in 2006, sales of Nissan’s Versa are hardly slacking with age. Sales of the Versa have increased every year since its introduction except for last year, when volume dropped by about 2,000 units, and this year the subcompact sedan/hatch has already set a new annual sales record. Even the newer, arguably better-looking Kia Soul hasn’t been able to unseat the Versa from its perch as king of the subcompacts, having sold only about 60k units this year to the Versa’s 89,500. But despite this continued success, Nissan is replacing the slightly geeky-looking Versa with this, the 2012 Nissan Sunny, which has just been unveiled at the Guangzhou Auto Show in Southern China.

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Automotive News [sub] reports that Mitsubishi Motors North America has reached a deal with the workers of UAW Local 2488 to keep its assembly plant in Normal, Il open for the foreseeable future, building vehicles based on a new platform. Mitsubishi previously missed a deadline to assign new products to the Normal plant, forcing the firm to increase base wages there. With wages increasing and no new products in the offing, many have speculated that Mitsu would exit the US market, a move its CEO has strongly rejected. In fact, it now appears that Mitsubishi will cut back or abandon its European production rather than exit the US. But the new deal with its US labor force hasn’t shed any new light on how Mitsubishi will achieve its goal to quadruple sales… and until the firm announces new products for US production, this mystery will only deepen.

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Yes, it’s changed… but could you tell?