Hyundai’s new Elantra is the latest C-Segment car to receive a 40 MPG highway EPA rating (29 MPG in the city) as it prepares to take on Ford’s 40 MPG 2012 Focus and the 42 MPG Chevy Cruze Eco. The Accent’s only engine is a 1.8 liter engine is expected to make 148 HP and 131 lb-ft of torque, meaning you won’t have to upgrade to a special engine and aero package (as in the Cruze) or a dual-clutch transmission (as apparently is the case with the 2012 Focus). It will be down on power compared to the 160 HP/146 lb-ft Focus and more power but less torque than the 138 HP/148 lb-ft Cruze Eco, but should undercut both on price. And by bringing the model-wide efficiency up rather than tweaking special models for high efficiency, Hyundai’s John Krafcik says that his firm will have no problem hitting a 50 MPG average by 2025 (though a CAFE calculation that gives the 40/29 MPG ELantra a 44 MPG average doesn’t hurt). Meanwhile, when was the last time you heard anyone even mention the Civic or Corolla? The times, they are a-changing…

Hyundai’s Sonata overhaul has been well-received by critics and customers, and the next-gen Elantra looks set to move the magic to the C-segment. But what of the Accent? If there’s a vehicle left in Hyundai’s lineup that recalls the bad old days of Hyundai’s bargain-basement past, it’s the current sub-$10k base price Accent. Of course, that’s all about to change, as a new Accent is hitting the roads in Korea… and like most of Hyundai’s new product, it looks like a huge step up from its predecessor. TTAC’s man in Korea, Walter Foreman, was kind enough to send in this mega-dump of over 80 images of the new Accent, noting

I’ve test driven new cars during three periods in my life. The first of those periods, the year before I bought the Saturn in ’93, I went out every couple of weeks with a friend to do test drives. The second period was in ’96, when the same friend had me test drive the cars he was interested in while he sat shotgun, telling me that if I didn’t scare him, that would mean the car had passed the handling test. He rejected a Volvo 850 and several others, and bought an Audi A4. Then, in ’00, I helped a friend buy his Boxster, breaking my personal Vmax record on Rt. 128, Boston’s beltway in the process. My testing procedure didn’t call for 115 mph; but the car felt so firmly planted–like the Pentagon!–that I had no idea how fast I was going until I checked the speedo.
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The strange looking vehicle on the right is a European-spec Mitsubishi i-MiEV, a 63 HP, 75-100 mile-range electric vehicle. The strange looking vehicle on the left is a US-spec Mitsubishi i-MiEV, specially “improved” for the US audience. USA Today puts it best, reporting

The iMiEV for the U.S. will be — surprise, surprise — bigger than the ones it sells in Japan and Europe. That’s because Americans are fatter.

In case you’d forgotten. No word on just how much bigger the i-MiEV needed to become in order to “meet the expectations of U.S. consumers,” but considering the apparent necessity of grafting on a slack-jawed underbite, one hopes the difference is noticeable on the inside. We’ll find out for sure at the LA Auto show, but in the meantime, hit the jump to find out what we hope doesn’t grow as the i-MiEV slips into something a little more American.

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The car business has endured a lot of bad news over the last several years, as finance-fueled sales crashed with the credit market, and automakers around the world scrambled for government aid. The so-called “Carmageddon” has touched everyone even remotely involved with the automotive industry, not to mention everyone who pays taxes, but from a strictly  consumer perspective, it hasn’t been all bad. Certainly the deals have been good, as programs like Cash For Clunkers and the wind-down of several brands have helped savvy shoppers find some of the best deals in a long time. So here’s the reality check: according to Booz & Co.’s Global Innovation 1000 study, spending on research and development by the auto sector was down $12b last year. That’s $12b that should have been spent making your car faster, smarter, safer, cleaner, better that’s no longer being spent. Still feeling untouched?

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About a month ago we saw the first renderings of the 2012 Nissan Versa, and were more than a little taken aback at the model’s apparent move from geeky hatch to sleek sedan. Now the first images of the Chinese-market Nissan Sunny have hit autohome.com.cn [via Burlappcars.com], and they show a rounded little sedan that’s equal parts Altima and IS250. The Sunny nameplate is known as the Sentra in the US, but there’s some speculation that these images actually portray the next-gen Versa (based on their similarity to the earlier-leaked rendering). Alternatively, Nissan could be going for a similar look for both its compact and subcompact offerings. In any case, these pictures hint that Nissan is not taking improved offerings like Chevy’s Cruze and the forthcoming Ford Focus and Hyundai Accent sitting down. The compact and subcompact segments are heating up as designs improve, and Nissan is not about to be left behind.

Chrysler lost $84m last quarter on an operating profit of $239m, showing slow but consistent progress from last quarter’s $172m loss [Press release here, slides here, both in PDF]. Chrysler has lost $453m since the beginning of this year. Overall deliveries and sales were down slightly compared to Q2 2010, but thanks to a strong launch for the profit-generating Grand Cherokee, revenues were up just over 5 percent to $11b. As the slide above proves, “Mix and Net Price” accounts for one of the biggest contributions to operating profit, and that’s largely thanks to the new Grand Cherokee which (at 12,721 units last month)  is the second-best selling vehicle in Chrysler’s lineup after Ram pickups. That’s a good sign for the future of a company that needed a hero, but there are some troubling signs under the surface.

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Yes, things have changed in the world of trucks. Selling Chevrolet pickups was once a simple task, requiring little more sophistication than the average locker room put-down. In this now-bygone time, spokesmen for Chevy trucks were football players, and advertisements either showed a Silverado busting some dirt, or a Ford owner flitting about like Ryan Seacrest at a Justin Bieber concert. Overt, in-your-face masculinity was the currency of this era in truck advertising… until Dodge went and ruined it all by raising macho truck-ad values to the level of the absurd with its laughable “My Tank Is Full” spots (to be fair though, the paradigm was collapsing under its own weight anyway).

All of a sudden, an earnest repetition of hard-working, masculine values alone just wouldn’t cut it in the world of truck advertising anymore. What truck ads needed was a little bit of irony. Some humor to go with all the horsepower numbers, the celebrations of rugged durability, and yes, even the childish put-downs of the competition. So Chevy watched a lot of “Old Spice Guy” ads, hired some comedians and made it happen… with hilarious results.
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The road to the US market has been a rough one for Mahindra, with lawsuits, delays of EPA certification and more holding up a launch that should have taken place over a year ago. And after the Indian automaker rejected an order this summer from its US distributor, Global Vehicles, we basically gave up hope on seeing the diesel-powered, 4X4 pickups and SUVs in the land of the free. Luckily, Mahindras are used to rough roads, and if an email that just landed in my inbox is anything to go on (please note the Wild Ass Rumor heading on this post), the venture may just be pulling through. Or perhaps it’s just pulling our leg. Hit the jump for a letter from Global Vehicles president John Perez…
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With the release of the EPA’s 2011 fuel economy guide comes this list of the EPA’s most fuel-sipping-est vehicles on the US market (EVs and plug-in hybrids excluded). For a list of the ten least-efficient vehicles on the market today, just hit the jump…

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Yes, we’ve been waiting for this moment for some time. Ever since Chrysler pimped cgi renderings of the new 300 in its bailout-requesting “viability plan,” promising that it would be “the most-awarded new car in automotive history,” we’ve been curious about the follow up to the car that arguably saved the Chrysler brand’s image. But now that we’re seeing the first pictures, we can’t help but feel that some of the 300’s brash swagger may have been lost in the humiliation of bankruptcy. Sure, the mirrors are completely chromed, which is a pure class move, but the whole thing (the front end in particular) has certainly lost more than a little of its “I’m not actually super-wealthy, but you’d never know it by the way I treat people” attitude. Jalopnik may be worried about the Rolls-Royce-alike bodykit business, but we’re more concerned that America’s most pimping automobile (in the value-neutral sense) has turned into the Cadillac STS.

You know it’s an all-new 2011 model because of the fancy computer-generated press shots, but otherwise would you have any idea that this is the 2011 model-year Morgan three-wheeler? Yes, the wackiest of British cottage sportscar shops has dusted off its old three-wheeler designs and is bringing the model back after a 58-year hiatus. InsideLine says the new version will offer 100 HP from a Harley “Screaming Eagle” engine and will weigh a mere 1,100-lbs, giving it an estimated 4.5 second 0-60 time. Of course, it will have to be homologated as a motorcycle thanks to the missing wheel, and there’s no word on price or American availability. Still, it seems to have retained the most important quality of its predecessor, namely that it is, as Sir Stirling Moss once put it,

a great babe magnet

With GM’s IPO officially launched, we thought we’d send ChartOTD diving inside GM’s sales performance this year. The graph above shows GM’s top nameplates by volume for the January-October 2010 period, compared to the same ten months of 2009. All of GM’s top-ten volume vehicles are doing better than they did last year, but these are not in fact GM’s fastest-growing nameplates. For that graph and more, hit the jump…

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In Part 1, we found that, despite its large overall sample size, Consumer Reports’ has serious gaps in its coverage. But what about the reliability ratings they can provide? An FAQ asserts CR’s ability to split results by engines, drive types, and so forth. At first glance, this appears valuable, as CR’s reliability scores often differ from powertrain to powertrain. But are these differences valid? Should you avoid the V6 in the Camry or insist that your Flex be EcoBoosted?

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Chryslers sales in October of last year amounted to a miserable 65,803 units, so the firm’s 37 percent year-over-year sales increase in October of 2010 is not really all that surprising. And despite the uptick, Chrysler is still coming up short of its monthly “survival volume” sales goal of 95k units, coming in at just 90,137. A 79 percent increase in 300 sales (5,211 units) was the sole bright spot for the Chrysler brand last month (although T&C kept volume up with an 18 percent gain). Jeep’s new Grand Cherokee is heating up nicely, with volume hitting 12,721 units, and leading Jeep to a 111 percent increase. And the new JGC brought the whole Jeep brand up with it, as only Commander failed to record a sales increase (all other Jeep nameplates were up at least 46%). Dodge saw a slight three percent increase on the month, as low-volume nameplates gained large percentages for small volume increases, and bigger nameplates like Caravan (-8%) saw small percentage decreases. The Ram brand was up 37 percent, with volume at 18,090 units. But really, the big news here (other than the usual not-quite-enough-volume story) is the JGC and its apparent beneficial effects on the Jeep brand. Full press release here.