Ford hopes to nab the attention of Chinese customers by unveiling a new midsize sport utility vehicle specifically designed for the region, placing an emphasis on more space for less money — a concept which would likely be appreciated worldwide. However, the model isn’t entirely new. The automaker is actually reviving the Ford Territory, an Australian-market crossover based on the defunct Falcon.
It’s a departure from the trend of Western manufacturers focusing on China’s appetite for luxury vehicles. Still, Ford may have missed its opportunity there. Chinese consumers swarmed Buick like flies on a carcass; Ford wasn’t so fortunate. It performed abysmally in The People’s Republic this year, posting 400,443 sales for the first half of 2018. That represents a 25 percent slip compared to last year’s volume and the worst first half since 2001. (Read More…)















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