It’s too early to tell exactly how much the market for new cars rose in November, but it’s looking like double digit growth going into the holiday season. And while some brands seem to have been naughty last month (Subaru, Porsche, Lincoln, Buick and Cadillac all saw sales drop year-over-year), November couldn’t have been nicer for the Volkswagen and Chrysler Groups, which grew their volumes by 40 and 45 percent respectively. The Chrysler brand alone improved its volume a whopping 92 percent over last November’s admittedly weak numbers… Fiat, on the other hand, is still on the train to Flopsville. GM, meanwhile, has run into some trouble, growing a mere 7 percent, as declines by Buick and Caddy were only barely offset by modest growth at Chevy and GMC. Lincoln continues to freefall towards oblivion, dropping 18 percent to a mere 6,305 units, but strong Ford brand growth brought the Blue Oval’s result up to  13 percent year-over-year gain. Hit the jump for our evolving sales chart. [UPDATE: Chart now complete]

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TTAC has long been bearish on the Scion brand, and in a lot of ways, Toyota’s global tri-branding strategy with its new “86” sportscar (Toyota, Subaru and Scion versions are being sold) highlights how Toyota has lost its branding focus. On the other hand, the FR-S, Scion’s version of the 86, is by far the most compelling product that brand has offered… well, possibly ever (OK, since the Mk1 xB). If I were king of Toyota, I’d probably still kill off Scion and sell the 86 as a Celica in the US… after all, how much sense does it make to have two sporty coupes at Scion and none for the Toyota brand? But if Scion follows the FR-S up with a new truly compact pickup co-developed with Daihatsu, as has been rumored, I’d be willing to concede that Scion has a place in the market. After all, truly unique, funky vehicles justified Scion’s existence in the first place, before a watered-down second generation of products killed that positioning (and Scion’s sales). With the FR-S, Scion seems to be heading back towards focused and freaky niche confections… let’s hope it continues to return to those roots.

We’re all aware that buying a first-year car can be risky, especially early in its production run. But how soon does the risk go away? Conversely, a new car model can initially seem problem free, only to have a common problem pop up once the cars have a few thousand miles on them. To cover both scenarios, TrueDelta promptly updates its car reliability stats four times a year, not just once a year after a half-year delay. Our recently updated reliability stats over owner experiences through the end of September 2011.

Put another way, the stats you’ll find elsewhere cover the same time period TrueDelta’s did two updates ago, back in May. How much difference can half a year make? In the case of some new Fords, quite a bit. A year ago the Fiesta had a reported repair frequency of 130 repair trips per 100 cars per year, about three times the average. Six months ago this had improved to 102, still much worse than average but heading in the right direction. With the latest update it’s 66 and within the range we consider “about average,” if still a little on the high side. Our earliest data for the 2012 Ford Focus suggested that it might similarly have a buggy launch, but after including more recent months its stat is 42 repair trips per 100 cars per year, very close to the average. Ford appears to have fixed the early bugs very quickly. But not quickly enough: other sources, using survey data from last spring, will report “worse than average” for at least the next year.

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TTAC has received the following protocol, developed by GM in the wake of the June Volt fire at a NHTSA facility in Wisconsin, from a GM source and has confirmed its legitimacy with a second GM source. Though the procedure may be refined based on the findings of NHTSA’s latest round of tests, it gives a good picture of what GM currently does to ensure the safety of Volt driver and passengers as well as rescue workers, towing company workers and salvage yards. And, I have to say, it puts some of my fears about this safety scare to rest. It hadn’t occurred to me that GM’s Onstar system could provide opportunities to respond to crashes in real time, and apparently the system provides a wide variety of data with which GM’s “corporate SWAT team” can tailor its response to any Volt crash event. Hit the jump for the full procedure.

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We’ve been a bit critical of Honda’s advertising recently, and though I’m not a big fan of most of the latest David Puddy (OK, OK, Patrick Warburton) spots, I have to give it up for this one. I’ve wondered about the “cars with bows” ad meme for some time now, and though it was estimated that some 50,000+ vehicles were given as gifts last holiday season, I really can’t wait for the ad theme to die. We all love surprise gifts (especially expensive ones), but shouldn’t the person who will actually be driving the car have some say in what they get? I mean, I’d be grateful if someone bought me a new Lexus RX (a chief perpetrator of this ad meme) out of the blue… but mostly in the “it’s the thought that counts” way. Want to surprise someone with something expensive? Buy them jewelry or a watch. Want to buy someone a car? Make sure you really know exactly what car the giftee wants, and for goodness sake, make sure they drive it and the competition first. Surprises last a few seconds, the right car will delight for years to come.

No one cares, at least not among the automotive press, as to what happens at the  (Phoenix) “Arizona International Auto Show” held every year over Thanksgiving weekend. There are no world or US product launches, no concept cars on display, and only a few attractive booth babes. Just a bunch of production (or almost ready to launch) vehicles for the masses to touch, feel and some even to drive (on the road) or experience (like Jeeps on an indoor obstacle course) sprinkled with a few exotics (roped off of course) to ogle over.

But TTAC cares. Why? Because the world of automotive retailing depends on the masses to buy cars, lots of them. The folks who go to smaller market car shows don’t go to see the whimsical fancies of vehicle designers (cause there aren’t any), they go to check out real cars that they might buy. Watching and listening to these attendees can tell those of us that care where the winds of favor will blow. What’s hot and what’s not.

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With the 2011 model-year ending, it’s time to eulogize the cars that have reached the end of the road and are being discontinued with the 2012 model-year. Some of them are well past their sell-by date (Hello, Lucerne, DTS!) whereas some are being euthanized in their prime due to regulatory issues (Goodbye, Elise and RX-8!). Some are slow-selling luxo-confections with nowhere to go (X6 ActiveHybrid), some are long-running workhorses which have simply run out of time (Ranger, Crown Vic),  whereas others are simply mediocrities that the market has run out of patience with (Eclipse, Tribute). The New York Times‘ Sam Smith provides our list of expiring models, so hit the jump and tell us who you’ll miss and who you won’t. After all, unlike a real funeral, we don’t mind if you speak ill of the recently deceased…

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Ask a Westerner what he or she thinks of Chinese cars, and the answer will be predictable: unsafe. Thanks to China’s slower crash test speeds and low-cost manufacturing, Chinese cars have largely not met global safety standards, and Youtube videos have long cemented the impression that Chinese cars are fundamentally unsafe. But as with any growing industry, the Chinese are stepping their game up. Far from a global embarrassment, the latest Geely Emgrand even earned four stars in Euro-NCAP testing. That’s not enough to erase China’s reputation for unsafe cars, as five star performances are rapidly becoming the standard in Europe. But it is enough to match the achievements of  other modern European cars, most notably the updated Fiat Panda. Though the Panda is considerably smaller than the Emgrand, and therefore is at something of a safety disadvantage, the price difference between the two cars is likely to be negligible, making the comparison quite interesting. Meanwhile, there are other four-star (or should we call it “Chinese Quality”?) cars in NCAP’s latest round of testing, including the considerably more expensive Jaguar XF and Jeep Grand Cherokee. Check out the reports for the XF, Panda and Emgrand in the gallery below, or surf on over to Autobild for more details on where these cars came up short on safety…

What matters in the world of cars? It’s a question we’re always asking here at TTAC, and depending on your perspective, the answer could be almost anything. But for all of their cultural significance, cars are ultimately a business, and if you had to boil down the value of a vehicle to one single attribute, it would have to be profitability. But that’s a tough measure to make, considering automakers don’t typically break out profits by vehicle, let alone by model line. Which is why I was so excited to see a list of the 12 most profitable vehicles since 1990 compiled by Max Warburton of Bernstein Research, and published in Automotive News Europe [sub]. So, what’s the most profitable vehicle in modern automotive history? The answer can be found just after the jump…

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Everyone knows TTAC hearts data, so this little NPR/Edmunds collaboration, which maps hybrid and EV sales by locality, is right up our HOV lane.

With today’s official confirmation that Fiat’s US market brand boss, Laura Soave, has been replaced by Timothy Kuniskis, there’s more than a little attention being paid to the Fiat 500’s stateside sales and marketing. Which is something of a curious state of affairs; after all, when the 500 was introduced to Europe, it was quite well-received by the press and public. In hopes of tracking down some kind of explanation for this discrepancy, I hit Youtube looking for ads introducing the Fiat 500 to European markets. The first spot I found can be seen above, and it encapsulates how I feel the 500 probably should have been introduced to the US: with one simple, smart, timeless ad. Instead we got a flurry of disjointed, uncoordinated efforts, with Jennifer Lopez eventually dominating the Cinquecento‘s image almost by default. Could this explain why the 500’s US sales have disappointed?
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After an early downturn in sales, it appeared that Fiat might be distancing its 500 from the Jennifer Lopez-dominated image that hasn’t been panning out so well. With the debut of the 500 Abarth at the LA Auto Show, the ad shown above kept the sex-factor high, but focused far more on the male market. Perhaps sensing a shift in direction, Bloomberg asked Fiat/Chrysler CEO Sergio Marchionne last week if the brand’s boss Laura Soave would be keeping her job despite the weak sales. Still undecided, Marchionne replied in the affirmative

For the time being.

That was last Wednesday. Over the weekend, something seems to have changed…
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You’ve no doubt read Alex’s coverage of the Cadillac XTS, Mazda CX-5 and others on TTAC all day, but there’s a lot that goes on at auto shows besides just new car introductions. I’m here to fill in the gaps.

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Lincoln’s updated look doesn’t seem to have won over too many of the skeptics, but before you make up your mind entirely, do check out these live shots from the LA Auto Show floor. Our man on the ground, Alex Dykes, notes

The interior refinements are welcome, especially as Cadillac has made some improvements to their interiors lately. Lincolns My Touch systems do seem considerably snappier than the previous versions, but we won’t be sure about the reliability until someone at TTAC has one for a week.

The Mastretta MXT is not very well-known outside of Top Gear buffs who recall Jeremy Clarkson giving the MXT an incredibly hard time for its Mexican heritage. Of course we all know Jeremy is a shock jock more than a motor head these days, so his opinion aside the MXT slots in right behind the Doking as one the more interesting cars on display in Los Angeles. The MXT is the first sports car designed and built-in Mexico, but rather than trying to dethrone Corvette or Mustang, Mastretta is going for the niche market of small, light kit cars. Yes, kit cars. At least north of the border…

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