One of the most consistent and valid criticisms of GM’s product development, even in the post-Lutz era, is the class-leading weight that so many new GM products carry around with them. To a number of industry observers, the lingering weight problem that so many of GM’s cars struggle with is a sign of corners cut in the design process. GM’s cars may look, feel and drive better than they did five, let alone ten, years ago, but clearly the battle for truly “world class” products isn’t over.

And now we’re getting some of the first indications that GM is taking the weight issue seriously, as GreenCarCongress reports that GM’s engineers have pulled 13 lbs out of its 3.6 liter direct-injected V6 simply by redesigning its head. Given that the 3.6 is already one of GM’s better engines, and is used in a huge number of its vehicles, that’s a solid first step as The General takes on the battle of the bulge.

Despite being on something of a roll product-wise, Ford has just experienced its second run-in with Consumer Reports, which failed to give Ford’s new Explorer a coveted “recommended” rating. Why? CR explains its decision in Automotive News [sub] thusly

“The engine is a little noisy, handling is secure but lacks agility, and the driving position is flawed,” the magazine says.

“The optional ‘MyFord Touch’ control interface is over-complicated and distracting,” the magazine says, echoing ongoing complaints about Ford’s family of in-vehicle communications systems.

But there’s more.

“The six-speed automatic is not the smoothest out there and wants to hold on to higher gears too long. It was sometimes slow to downshift and overly aggressive engine braking slowed the Explorer going down hills unless we gave the gas pedal a prod.

“An optional Terrain Management system for the all-wheel-drive system lets you dial in various terrain types such as snow and sand, and it alters throttle, brake and torque split between front and rear wheels accordingly.”

Finally, the latest Explorer is too new to be recommended, the magazine says.

But here’s the kicker: as our “Crossover Report” proves, the Explorer killed the competition last month, outselling every other midsized and large CUV on the market. So, is CR right to rate products like Toyota Highlander Hybrid, Ford Flex, Acura MDX, Volkswagen Touareg, Hyundai Veracruz, Subaru Tribeca, Kia Sorento and Mazda CX-9 higher than Explorer? Or is this yet another example of CR’s well-disguised but often-noted bias against American cars? Is CR right about the Explorer, or is the market?

Crossovers, almost by definition, are hell to segment. This month we’ve taken commenter NulloModo‘s suggestion for separating mid- and large CUVs, so please direct all praise and criticism of this month’s segmentation to him. And then, just to piss everyone off (and save time for other, more interesting work) we’ve lumped all the luxury CUVs of every category into one giant, barely-legible chart. Is it perfect? No. But then, neither are crossovers. And like crossovers these charts will get the job done, even if they don’t wow anyone in the process.

Russian President Vladimir Putin has spent much time and many rubles trying to turn around his nation’s struggling automakers, particularly AvtoVAZ, the makers of the infamous Lada brand. Putin is, after all, a deep believer in the national importance of automaking… which is why he drives a Lada himself. But Putin is also shrewd enough to know that automotive patriotism can have some nasty side effects, which is why his Lada has had its engine discretely swapped for an Opel mill. But apparently Putin hasn’t learned to completely insulate himself from the embarrassment that the Russian auto industry appears to manufacture with at least as much efficiency as it manufactures cars. At the launch of something called the Lada Granta, Putin’s struggles to even start the car were caught on video and posted at Jalopnik. The Moscow Times makes no reference to the humiliating episode, but mentions that Putin hinted darkly to the assembled journalists that the Granta’s trunk could fit “easily take two sacks of potatoes.” If you know what he means… and trust me, anyone who’s been to Tolyatti before does.

Is it an Elantra? A Sonata? The answer is neither… this is the sedan version of Hyundai’s “Mr Euro” i40, which launched first as a wagon. It’s the “Korea-Passat” that hopes to show up the “Kraut-Passat,” while taking the brand into the entry-premium space that the Passat CC helped define. And it looks every bit as good as you’d hope an Elantra-Sonata mashup might. Meanwhile, Euro-phile car lovers the rest of the world over now get to deal with the strange phenomenon of having to lust over Hyundai’s forbidden European fruit.

BMW’s Dreier continues to be the dominant force in the smaller “mid-luxury” segment, while archrival Mercedes controls the large luxury segment (chart after the jump) with its E Class. But the bigger story? Lexus’s incredible vanishing act, with both the ES and IS drooping under the German onslaught. Cadillac’s CTS beat the Audi A4 sedan, but add the A5 in (as the CTS, 3-Series and G37 all include coupes) and the Caddy drops to fourth place for the month. Ultimately, though, the Mercedes, Audi, Cadillac and Infiniti may switch places month-by-month, but all four are clearly stuck vying for the role of best 3-Series alternative. Meanwhile, the large luxury sedan market would thrill for even that level of competition…

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Honda’s latest Civic may not have made a great impression on TTAC’s Best and Brightest, but the new compact isn’t targeting any one buyer anyway. As theinspirationroom.com reports [click through for new ad videos], Honda’s new Civic campaign is all about broadening the model’s appeal… to five specific stereotypes.

The campaign features five distinct characters, each representing a different model. The Urban Woodsman, Jack, lives in the city but is at home in the woods. He likes his Hybrid for its great fuel efficiency, which comes in handy on his many trips to the great outdoors. The Zombie, Mitch, is a salesman who’s into high-tech gadgets. His Civic Sedan is loaded with options like Bluetooth HandsFreeLink and navigation system with FM Traffic. The Monster, Teeny, is a bubbly and studious college coed. Her practical nature and frugal budget align with the fuel-efficient HF model. The Ninja, Aiko, is cute, innocent and deadly. A martial-arts phenom who’s partial to red licorice and arcade games, she pairs well with the high-energy performance of the Si model. Cesar, the Champion Luchador, is somewhat of a celebrity. He’s handsome, charming and a bit vain so he, of course, appreciates the Civic Coupe’s sleek lines.

Of course, Honda never needed this kind of segmentation silliness (which reeks of the “brand central studios” that Bob Lutz rips in his new book) in order to make its Civic one of the best-selling nameplates in the US market. Meanwhile, the requisite price of this kind of “personality profiling” is that the mass market “profile” (i.e. the people who buy the majority of Civics) gets a short shrift compared to the smaller but sexier niche profiles. As a result, Honda signals that it sees the bulk of Civic buyers as “zombies,” with no distinguishing characteristics besides a vague affinity for tech toys. Compare this to the legendary tagline “you meet the nicest people on a Honda,” and you’ll begin to get a sense of how far Honda’s marketing has fallen in recent years…

Mazda may be free from its less-than-entirely-successful relationship with Ford, but when it comes to US production, Mazda is still very much stuck in its Ford-dependent past. B-Series pickup production has ended in St Paul, but Tribute is still built alongside Escape in Kansas City (for the moment), and the majority of Mazda’s US production is still accounted for by Mazda6, which is also built alongside Fords at the shared Flat Rock “Auto Alliance” plant. But AutoWeek‘s Hans Greiml reports that the Nikkan Kogyo newspaper believes Mazda could be looking to pull out from Flat Rock.

the Mazda6 is a big reason Mazda can’t turn a regional operating profit in North America–one of its most important markets.

The company planned to produce 100,000 Mazda6 units annually at the Flat Rock, Mich., plant, when the redesigned sedan was launched there in mid-2008. Then the financial crisis hit.

Last year the plant built only 45,168 units.

Mazda is cagey about what options it is mulling. If it quits producing the Mazda6, it could bring in another vehicle–or Mazda could quit the plant completely. Speculation abounds in Japan that Mazda is eyeing a new, lower cost North American production base in Mexico.

In TTAC’s early years, we spilled much digital ink over GM’s bloated brand portfolio, wondering again and again what brands should be cut, which should move upmarket and which should move downmarket. It’s a fun exercise, but one that history has largely passed by. Not only did GM cut Saab, Hummer and Pontiac in its bankruptcy, but Chrysler has more than doubled the potential number of brands to be sold through its distribution channels, shifting the brand-clutter center of gravity towards Auburn Hills. But GM isn’t done struggling with the legacy of the Sloan system, as GM North America boss Mark Reuss tells Automotive News [sub] that GM still has at least one major branding battle on its hands: Chevy versus GMC.

We need to make sure that we drive the differentiation in the product and the price to create that separation that we know we can on GMC and Chevrolet. I don’t think we have the margin opportunity set up quite right with GMC.

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The king is dead! After years of dominating the subcompact charts, the Nissan Versa was toppled from its top spot by not one but three upstart nameplates. Kia’s Soul, the Versa’s most consistent competition since it launched, has finally arrived as a legitimate slow-wave hit, topping 10k units and running away with the segment even as an updated model was announced at the NY Auto Show. Fiesta finally came into its own as well, racking up a thoroughly legit 9,147 sales over the month, and the lagging Fit staged something of a comeback with sales rising to 8,116 units. Versa’s fourth place finish was enough to handily beat Chevy’s aged Aveo, which itself nearly slipped below the equally aged Hyundai Accent for the month. Meanwhile, Yaris held off a solid-ish performance by Mazda2 and creamed its Scion xD cousin. With the Versa’s fall from grace (and the Cube’s non-impact) we have what may be an interesting peek at what the segment could look like when Nissan replaces its roomy Versa with its underwhelming Versa (Sunny) sedan. Of course, with new Soul, Aveo (Sonic), Accent and Rio models coming soon, there’s no telling where this segment could end up by the end of this year.

Electronics retailer Best Buy raised a few eyebrows when it began selling Brammo electric motorcycles alongside its flatscreens and Xboxes a few years back. Two years after that agreement was announced, however, Brammos are sold at only three West Coats Best Buys (one here in Portland, OR, two in California) and Brammo is expanding its own dealership network independently of the big box chain. Was Best Buy’s Brammo experiment a disappointment? If so, it’s not stopping the retailer from pursuing other electric vehicle opportunities, as Best Buy’s mobility and transportation honcho Chad Bell tells Automotive News [sub] that it’s talking to electric car firms about a possible retail deal.

We are having conversations with some of the startups. I would say the conversations are going well. We are very excited about several partnerships that we can’t talk about yet. We probably get more traffic in a weekend than some of these dealers do in a month. The benefits for a small automaker trying to cobble together a sales and service network are obvious.

It’s Mother’s Day, when a young man’s thoughts turn to the long-suffering woman who birthed and brought him up. Unfortunately, my mother is on a road trip today so I won’t be able to see her today, but I thought it would be a good opportunity to discuss the cars our mothers lust after. In my case it’s easy: my Mom has been sighing over the Fiat 500 for years now, talking about the feisty little Italian in ways that I’ve rarely heard her use to describe cars before. A year ago she might have sprung for a Nissan Juke, but if I just got a big bonus and wanted to surprise her with a car, only one will do and that’s the Cinquecento. But the perfect present is about knowing what someone wants and then exceeding those expectations: in that spirit, I’d skip the basic Cinquecento and place an order for the just-announced 500 Cabrio. Between her aging Forester and dad’s Mk1 xB, the parents have practicality covered… what Mom wants is something small, efficient and reflective of her independence from the tyranny of child-rearing. So here’s to you, Mom, and here’s hoping someone who can actually afford it springs for that Cinquecento (no pressure, Dad). God knows you deserve it.

What car would you buy your mother today?

You’re an old fart. Or at least you think like one. You want a simply designed car that’s easy to see out of, capable of toting a bunch of stuff, solidly constructed, and fun to drive. Meanwhile, cars keep going in the opposite direction, with sci-fi styling, shrunken windows, oversized and overcomplicated instrument panels, cramped rear seats, and marshmallow suspension tuning (e.g. the Honda Civic reviewed a few days ago). But before giving up hope you might want to check out the Hyundai Elantra Touring SE.

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I’ve expanded most of our segments slightly this month to include some vehicles that either sell poorly enough to usually drop off our charts, or don’t quite fit into any one segment. For example, the Juke’s widened-Versa platform means it should probably be in a class lower than this one, but it’s selling well enough to earn a spot here, and doesn’t have enough direct competition for a “Crossunder” chart anyway. In any case, the Compact CUV segment is turning into something of a two-car battle between the CR-V and Escape after the close battles of the 2009-2010 period. And with a redesigned CR-V set to debut this year, Honda should pull away here… but that new Cute Ute has been delayed and supply interruptions are coming down the line, all thanks to the Japanese tsunami situation. Which means Ford’s old soldier, the Escape, will continue its unlikely prominence in a segment packed with newer, fancier options. But with a very different next-gen Escape coming down the line, Ford is taking a step into the unknown rather than building on the Escape’s SUV-lite positioning. So even though this chart doesn’t necessarily reflect it, this segment is actually fairly wide open. Game on!

Electric car makers like to make a big fuss about how their clean-green automobiles are going to “change the industry.” Sometimes those instincts lead to hubris and overreach (ahem, Tesla), while other times the changes make you long for the relative simplicity of the new car dealer fandango we all go through to buy “regular cars.” In the case of Think, the business innovations (namely the innovation of relying on accumulating local tax credits to get the price to seem as low as possible) are enough to make the world of dealer markups and delivery charges seem downright quaint and homey. And that’s not the way to change this business…