The analysts RL Polk prove just how hot All Wheel Drive is right now, demonstrating that over a third of all vehicles sold in October and November of last year were equipped with AWD. Even more interesting: last Summer didn’t see the typical seasonal drop in AWD-equipped model sales. Polk’s Tom Libby breaks it down
At the make level, every ongoing make except four enjoyed an increase in AWD/4WD penetration in the September – November 2010 time period when compared to the same time period in the prior year. And the five largest makes based on retail registrations (Toyota, Ford, Honda, Chevrolet and Nissan) all experienced increased AWD/4WD take rates, led by Nissan (up 25%) and Toyota (17%). Lastly, in the 11 months of 2010 for which registration data are available, the two makes with the highest AWD mix among all those that offer both cars and light trucks, Subaru and Audi, have substantially out-performed the industry, with retail registrations up 21% and 20%, respectively, versus the industry gain of 7%.
Everyone doesn’t need AWD, but plenty of people want it… and it’s no coincidence that the two brands most closely associated with AWD (Audi and Subaru) are on sales tears right now. But will AWD continue to climb? Gas prices could put a crimp on the AWD party, but assuming for a moment that gas prices stay flat, where would the AWD fleet mix top out? Will the AWD mix ever hit 50 percent? More?


































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