
When it comes to new cars, trucks and buses, Japan’s can look back at the first sales increase in seven years. Sales rose 10.6 percent in all of 2010, powered by the generosity of the Japanese government. The country will remember 2010 with woefulness. This year, the sales will be down hard. After 14 months of government-induced growth, Japan cut the buying incentives last September, and the market keeled over.
December sales gave a preview of sales not to come: Sales were down 28.3 percent in December, according to data provided by the Japan Automobile Dealers Association to The Nikkei [sub]. These numbers do not include mini (“kei”) cars and trucks.
Japan’s total new vehicle sales including minicars rose only 7.5 percent in 2010 from the previous year to a total of 4,956,136 units, the Mainichi Shimbun reports. The total was dragged down by the poorer (sales-) performance of the small cars. Mini vehicles sales rose only 2.3 percent to 1,726,420 units, the Japan Mini Vehicles Association said.
The way the incentive program was set up, it had an immense pull-forward effect. The program had a cash for clunker component, but that was hardly used. Japan doesn’t have the number of old cars like the U.S.A. or Europe. The extra cars bought in 2010 will be sorely missed in 2011. Compared with an artificially high 2010, Japanese domestic 2011 numbers will look very ugly.
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