Imagine you’re going on a 27 mile hike over the course of three days.

It’s a long journey ahead. Hills nearly as big as mountains. Wet and slippery ground everywhere.

And the sun? It can beat you down to the point where you feel as ragged as a wore out mop. There will be no hiding from the obstacles ahead. None.

Now imagine if your partner for this journey came up to you, and the first words he blurted out were, “Those are some nice boots you have! But I got a killer deal on mine.””

Would you think they were, well, a schmuck? To put it lightly?

Now consider this…

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