In October, FCA CEO Sergio Marchionne addressed a group of automotive analysts, where he was quoted as follows.
“We have a unique opportunity with renewal of the [Ram] pickup line, with the powertrains we selected, to significantly increase output. We will also be exploring, as a result of that investment, some other segments.”
Speculation related to a full-size Ram 1500-based SUV has been swirling ever since. And there is no denying the allure of $10,000 per unit margins. But what is the business case?
In short, it looks promising.
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