Tim Cain’s article on how the Micra now accounts for 1 in 10 Nissans sold in Canada led me down the armchair product planner rabbit hole, though my conclusion was not the “Nismo Cube Diesel in Brown” that one might expect of an auto blogger. I think that there’s a strong case to be made for the Dacia Duster to be imported to Canada as an ultra-cheap Nissan crossover.
Renault launched the Duster in India last year and it immediately became a strong seller. The response to the Duster was so good that the compact SUV overtook India’s best selling SUV, Mahindra Scorpio, to become the segment’s best seller. All was well for Renault until Ford crashed the French automaker’s party with the launch of the EcoSport. Ford not only undercut the Duster’s price by a cool $3000 but also offered way more equipment, helping them to get 50,000 orders in a matter of just two months.
The Nissan Terrano, once a fairly rugged SUV, is now the nameplate by which Nissan will sell a rebadged Dacia Duster in India. How about some exports?
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