Nissan won’t be extending the same commitment it has for small cars to its full-size pickup line. The automaker recently told U.S. dealers that it would begin scaling back its Titan offerings, partly due to a new Titan looming on the horizon. Nissan intends to unveil the new pickup in the fall. Meanwhile, existing Titan sales could be a lot stronger. The model can’t really compete against domestic brands, despite also being manufactured in the U.S.

The Titan’s annual sales are less than monthly Ford F-Series deliveries. Extrapolated, Nissan moved 50,459 units in 2018 against the pickup sales king’s 909,330. But the Titan even has trouble competing with the likes of the GMC Sierra, which saw 219,554 domestic deliveries last year.

According to Automotive News, Nissan’s evolved pickup strategy focuses on prioritizing what works for the passenger market — which means turnings its back on single-cab models and the Cummins diesel engine available in the Titan XD. (Read More…)

While public interest in crossovers has encouraged Nissan to rejigger its global offerings, the automaker has refused to abandon small sedans. It’s something we’ve seen across the board with Japanese automakers. As the crossover craze hit full swing, both Toyota and Honda said that abandoning entry-level automobiles might mean leaving first-time buyers behind. Despite crossovers bringing in more customers and money, small sedans and hatchbacks have a tendency to reel in new, young customers. Japanese brands sees the prospect of gaining life-long patrons as an advantage, especially as other automakers (*ahem, the Detroit Three*) shift away from such vehicles.

Nissan’s situation is more complicated. It can’t ignore its bottom line after last months’s dismal financial report, and rumors abound that it will soon begin to pair down its lineup. However, that will not involve culling its small-car offerings.  (Read More…)

Our weekly sojourn into the nation’s vehicular bargain bin sometime takes a turn towards the extreme (you know we’ll be featuring the 2020 Corvette soon enough) but, every now and then, your author comes to his senses and remembers what this post is supposed to be all about.

It’s supposed to be about cheap cars like the one you see before you, of course. For the new model year, Nissan has re-upped on its smallest sedan at a time when other manufacturers are running away from such machinery en masse. A base model still exists of course, so let’s find out what this brand is offering those who choose to sit in the cheap seats.

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Far from being the first choice among full-size truck buyers, the Nissan Titan and Titan XD are at least earning attention from their builders — and the latest alteration will earn a chorus of boos from those who worship at the altar of all things Cummins.

With a refreshed lineup on the way, Nissan has confirmed that the 5.0-liter diesel V8 available in the nearly-three-quarter-ton Titan XD will disappear by the end of the year. (Read More…)

Nissan’s Versa was previously known for one thing – being the cheapest car you could buy.

That will no longer be the case with the 2020 Nissan Versa.

An increase in price, however modest, should, in theory, correspond with an increase in quality and/or performance. The previous generation had little to recommend it beyond its bargain-basement price. Nissan is aiming to change that – the redesigned Versa will cost you more, but there’s improvement on offer.

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The proposed merger between two auto giants — Renault-Nissan-Mitsubishi and Fiat Chrysler Automobiles — went nowhere earlier this year, but the door to the deal never swung fully shut. That’s according to a report in the Wall Street Journal, in which sources claim talks are ongoing to rekindle the romance.

FCA snatched away its offer in June after the French government, which owns 15 percent of Renault, intruded into discussions, citing a need to have alliance partner Nissan fully on board. The Japanese automaker, embroiled in scandal and a serious financial slump, kept its distance from those earlier talks, offering polite but unenthusiastic public support as reports emerged of concerns about its autonomy and shrinking influence under such a marriage.

To get the deal back on track, Renault would need to loosen its ties with Nissan. (Read More…)

Nissan has announced pricing for the 2020 Versa, and the increase should mean that it’s no longer the cheapest car one can buy in America.

That doesn’t mean, however, that the price jump moves the car out of the “cheap” category.

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The news of Nissan’s recent financial trouble brought attention right where it needs to be: on lackluster product. In our most recent reporting regarding Nissan’s sales woes, I was asked in the comments whether I had any ideas for improvement. Well that got me thinking (and worked up), and it turns out I do have ideas, and they fall into three major categories.

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It was a vehicle seen as barely there. Something of a ghost, really, given how unlikely a person was to actually spy one with their own eyes.

The Nissan Rogue Hybrid.

Last year, we told you that the well-camouflaged Rogue Hybrid had not disappeared — after showing up for 2017, the automaker briefly vanished it in order to incorporate mid-2018 updates bound for the Rogue model line. Well, we’re now here to tell you the Rogue Hybrid will disappear for a much longer period of time. (Read More…)

As you read last week, Nissan is busy sharpening its axe, ready to chop the company back to sunnier balance sheets. Some 12,500 positions, or more than 9 percent of the automaker’s global workforce, are poised to disappear as Nissan attempts to recover from a serious slump.

News of the cull came on the heels of a dismal first-quarter earnings report in which the company revealed a net income loss of 94.5 percent. Its operating margin? A prosciutto-thin 0.1 percent, down from 4 percent a year earlier. Something needs to give.

What will give are jobs, a lot of them, and numerous car models — roughly 10 percent of the brand’s global lineup by 2022, the automaker said. Most of those models will be el-cheapo offerings in developing markets. As for sales, the automaker finds itself sliding in a major market where bright points of light are hard to find.

Let’s search for those stars. (Read More…)

On Wednesday, we reported Nissan was preparing a financial report that was presumed to involve quarterly profit falling by around 90 percent — necessitating roughly 10,000 job cuts. At the time, Nissan gave some vague confirmation that the estimates were accurate while halfheartedly attempting to refute them.

However, when the official numbers came out on Thursday, the reality was worse than initially assumed. Nissan reported an almost 99-percent drop in operating profit in the latest quarter, citing falling sales in every major market except China. Rather than 10,000 job cuts, it’ll require 12,500.  (Read More…)

Nissan is currently preparing a financial report that is alleged to show its first-quarter profit falling by around 90 percent, necessitating over 10,000 job cuts. The company told the world to brace for a bad year in May, following an abysmal earnings report for the 12-month period ending on March 31st, 2019. At the time, CEO Hiroto Saikawa said the automaker had “hit rock bottom.” But Nissan is still falling, if reports are to be believed.

The Japanese company released a statement that vaguely refutes the claims against on Wednesday while also validating them. However, numerous unnamed insiders have suggested the reports are accurate and several named staffers acknowledged that the automotive firm was facing serious problems.  (Read More…)

Nissan Motor Co. is recalling 91,319 Titan pickups over an electrical short risk that could cause the vehicle to stall. It’s believed by the manufacturer that some alternator harnesses were damaged during the trucks’ motor installation and, if it starts flailing around inside your engine bay, you might find yourself more than a little annoyed. Otherwise, you’ll probably just end up with a dead battery.

No injuries or accidents have been reported relating to the recall and the fix is rather simple. According to the recall notice, Nissan will notify owners, and dealers will inspect the alternator harness for the proper routing and any damage. The harness will be clipped back into the correct position or replaced entirely if needed.  (Read More…)

Do you remember what the compact SUV market looked like in 1989? Me either. But it was a time where every Japanese manufacturer (except Honda, obviously) offered a three-door SUV. Nissan, Mitsubishi, and Isuzu all vie for your 1989 dollars.

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I’m not a well-traveled man. While I’ll happily drive for fifteen hours or more from my Ohio home, I rarely fly anywhere — and now that I have kids, the expense involved in winging it keeps my wallet firmly in my pocket as I gird for some windshield time. Accordingly, other than a couple of very brief hour-long jaunts to Niagara Falls and Windsor, I’ve never traveled out of the US.

But this publication — and, ultimately, my paycheck — comes from Canada. Thus, I’ve been casually dreaming of a road trip to the Great White North, exploring where many have been before — and doing it like a local. I’d stuff myself with poutine, Timbits, and donair, all while driving the unofficial car of Quebec — the dirt-cheap Nissan Micra.

I’ve yet to apply for a passport. But I have Tim Hortons here in Ohio, and I can drive something close to the Micra – the 2019 Nissan Kicks. Sure, it’s a crossover rather than a microcar, but the essence remains. Cheap, efficient, cheerful, and not-at-all sporty make for an appealing package to this dad on a budget — especially as one of the kids will be driving in a couple of years.

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