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By
Steph Willems on May 28, 2019

Perhaps sensing that Nissan and its alliance partner, Mitsubishi, feel like third wheels in the romancing of Renault by a merger-happy Fiat Chrysler, FCA Chairman John Elkann had kind words for the pair.
You’re appreciated. You’re valued. And you’re invited to the party. (Read More…)
By
Steph Willems on May 28, 2019

Nissan has long felt like an unequal partner in its alliance with Renault, and has continually resisted pressure to strengthen its ties with the French automaker. With a potential merger between Fiat Chrysler and Renault now in the discussion phase, the Japanese automaker, having just suffered a year of sales and profit losses, finds itself staring down the barrel of further inequality.
Should the Italian-American and French companies merge, Nissan’s influence would shrink by half. Still, the automaker claims it’s open to discussion. (Read More…)
By
Matt Posky on May 24, 2019

Save for one article about adorable baby ducks, we’ve dumped on Nissan all week. Circumstances being what they are, there wasn’t much of an alternative.
Between a dismal earnings report showcasing a 45 percent decline in annual operating profit for the year ending in March, a forecasted 28 percent drop in profits for this year, corporate strife between the automaker and top shareholder Renault SA, and the ongoing legal troubles with former chairman Carlos Ghosn, it’s been a bad few months.
Nissan’s share price is also in decline for some strange reason, and, following a negative outlook from S&P, Moody’s downgraded the automaker’s credit rating from an A2 to an A3. That’s right, one entire notch lower. That clinches it. Nissan is officially done forever. If the 2008 financial crisis has taught us anything, it’s that you can absolutely trust rating agencies to be arbiters of the future. (Read More…)
By
Matt Posky on May 23, 2019

The last couple of weeks (and, um, stories) have been awash in negative press and bad vibes for Nissan. Fortunately, mother nature stepped in to help one Florida dealership restore the cosmic balance by having a family of ducks move in.
A few months ago, a nest of ducklings hatched outside Sutherlin Nissan Orlando. They decided to stick around, creating an interesting incentive for customers. While we doubt the company would implement new dealer conditions that mandate an on-site petting zoo, it could be a novel solution to its sales woes. After all, promoting dogs worked extremely well for Subaru. Maybe Nissan can become the duck brand. (Read More…)
By
Matt Posky on May 23, 2019

According to a study commissioned by Nissan, Millennials are committed to saving the sedan in an era when crossovers have usurped much of the market. While much of the study revolves around asking people whether they’d consider purchasing a sedan in the future — something any smart shopper would say “yes” to — survey respondents also said there was very little difference in terms of customer satisfaction between crossovers and sedans.
That’s good news for any automaker that launched a bundle of new and refreshed sedans over the past few years. Can you think of one? (Read More…)
By
Steph Willems on May 23, 2019

Amid a tumultuous time for Nissan and its luxury division, Infiniti, company CEO Hiroto Saikawa is counting on its crucial U.S. business to turn things around. After seeing its global profit fall 45 percent last year, Saikawa declared earlier this month that the company had hit “rock bottom.”
Further profit and operating margin declines are forecasted for 2019.
Executive shuffling has become the norm as the automaker attempts to stem sales losses in the United States. Lofty volume targets of yesteryear have given way to an approach focused on long-term stability. Still, a turnaround won’t happen overnight.
One man Saikawa is counting on is Infiniti’s new sales boss, Bob Welby, who takes over the position June 1st. (Read More…)
By
Matthew Guy on May 22, 2019

Betcha forgot about this one. That’s okay – most people have. Thanks to Nissan’s glacier-like design cycle, the 2020 Z isn’t significantly different than when it first appeared in the late Jurassic period for the 2009 model year.
That doesn’t mean it isn’t worthy of our attention in this series, though, especially since it is one of the few remaining cars in today’s market that still offers a manual transmission, let alone two doors and a fast roofline. In fact, that steep chop aft of the windshield puts your author in mind of Godzilla, which is not bad company to keep.
(Read More…)
By
Matt Posky on May 17, 2019

Nissan’s Hiroto Saikawa appears to be staying on as CEO, despite claiming late last year that he would soon step down. While not sensational news in itself, the decision is underpinned by growing animosity between the automaker and alliance partner Renault.
Back in March, the Renault-Nissan-Mitsubishi Alliance was doing damage control following the arrest of its chief architect, Carlos Ghosn — resulting in a memorandum of understanding that aimed to restore balance between the automakers and prove to the public that they were all still friends. However, less than a month later, things began to unravel. Renault (encouraged by the French government) was, once again, pushing for integration and hoping to rejigger Nissan’s management structure.
Now the very legitimacy of Nissan’s board is being called into question. (Read More…)
By
Steph Willems on May 16, 2019

Will online videos soon emerge showing Nissan drivers taking naps or hopping into the backseat while underway? Maybe, but Nissan hasn’t been as cavalier as Tesla in playing up the abilities of its driver-assist technology. Now that an upgraded system that’s on par with General Motors’ Super Cruise and Tesla’s Autopilot is on the way, the automaker remains cautious.
ProPilot 2.0, as the name implies, is the next generation version of Nissan’s ProPilot Assist technology, and it differs from the first-gen system in one big way: drivers will be able to take their hands off the wheel. (Read More…)
By
Matt Posky on May 15, 2019

Auditors attempting to assess how down and dirty Carlos Ghosn’s spending habits were have reportedly become very interested in a YouTube video of a party held at the Palace of Versailles in 2014. While the clip doesn’t showcase any cash-fueled orgies or golden idol worship, it does present a extravagant party that was supposedly paid for by Renault-Nissan B.V. (RNBV). As you might recall, Ghosn’s repeated arrests in Japan were due to the alleged “mismanagement” of alliance funds.
Ghosn’s camp maintains that the event was held for business purposes — a celebration of the 15th anniversary of the alliance, which just happened to overlap with the ousted exec’s 60th birthday. Guests reportedly included a few Renault or Nissan executives scattered among roughly 160 celebrity attendees. You can watch the video yourself and decide whether or not it’s an egregious mishandling of corporate assets. (Read More…)
By
Matt Posky on May 14, 2019

Nissan is bracing for a bad year. On Tuesday, the automaker held a press conference at its headquarters in Yokohama, Japan, to tell the world that it’s forecasting a 28-percent decline in operating profit this year. While that sounds bad, it comes on the heels of the company’s financial results for the 12-month period ending March 31st, 2019 — which was a dumpster fire.
Operating profit plunged 45 percent to 318 billion yen ($2.9 billion), while revenue fell 3 percent to about 11.6 trillion yen ($105 billion). Vehicle sales were down 4.4 percent. “Today we have hit rock bottom,” CEO Hiroto Saikawa told the press, suggesting the company could rebound in a few years. (Read More…)
By
Steph Willems on May 1, 2019

Almost exactly a decade after the 370Z went on sale in North America, Nissan has confirmed that the convertible version of the aging sports coupe will disappear from the company’s lineup after the 2019 model year.
News of the discontinuation comes as anticipation builds (it’s had a long time to build) for a next-generation Z car — a yet-unseen vehicle at the center of years of rumors. (Read More…)
By
Matt Posky on April 26, 2019

The embattled ex-patriarch of the Renault-Nissan-Mitsubishi Alliance has posted an additional $4.5 million in bail. Beyond some new indictments regarding his alleged misappropriation of corporate funds, not much has changed regarding the case. Ghosn and his legal team continue to maintain his innocence, suggesting that Nissan orchestrated the entire ordeal as part of a industrial coup and further supported by Japanese courts that are perpetually hungry for convictions.
Unfortunately, everyone is making a pretty good case. The claims against Ghosn appear legitimate, but so do the accusations that Nissan’s entire investigation was primarily concerned with removing him from power. Similarly, Japan’s extremely high conviction rate and treatment of Ghosn have raised red flags in regard to his civil rights and whether he can expect a fair trial. (Read More…)
By
Matt Posky on April 22, 2019

If Nissan and Renault were a living, breathing couple, they’d be the duo all of your other friends whisper about. They’d be the couple with the big house and seemingly successful children that everyone knows fights bitterly in the evenings — screaming at each other before retiring to their separate bedrooms. The relationship, while healthy in terms of financial productivity, has grown toxic on the corporate end of things.
Less than one month after Renault’s new chairman claimed a merger would be out of the question, the French automaker is once again pushing for integration. Nissan is having none of it and plans to reject the proposal outright, according to reports from Nikkei. (Read More…)
By
Matt Posky on April 19, 2019

Ford celebrated its iconic sports coupe’s 55th birthday at the New York International Auto Show this week by proclaiming Wednesday as “Mustang Day.” But Mustang Day was overshadowed by other nostalgic celebrations taking place at the New York Auto Show, specifically Nissan’s 50th Anniversary Editions of the GT-R (which looked excellent) and 370Z (which one of our anal-retentive staffers criticized over technical inaccuracies). The Japanese manufacturer even had a multi-tiered display and brought in historic models, countering the building apathy many automakers seem to have developed for giant trade shows.
Despite Nissan winning the battle for eyes in New York, Ford still appears to have won the day — at least from its own perspective. Following the NY debut of the Mustang’s 2.3-liter High Performance Package, which brings up the base auto’s peak output to 330 horsepower just for starters, the company proudly announced that its pony car has remained the world’s top-selling sports coupe over the last four years. (Read More…)
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