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By
Patrick Hoffstetter on May 17, 2016

Electric cars take considerable flack from average consumers for being far too expensive in comparison to gas-powered competitors — and that’s before you realize it takes years to make that money back in fuel savings. Combine those two points with range anxiety and you’ve summarized the major hangups normal folk have with electric-vehicle ownership today.
The U.S. Federal government offers tax incentives, in the form of income tax rebates, to ease the monetary pain of EV ownership for average buyers. Individual states have joined the rebate incentive bandwagon, too. However, the state of Colorado is changing its tune, and will now gift you an incentive before you even drive off the dealer lot — no tax return required.
(Read More…)
By
Steph Willems on May 16, 2016

It’s nowhere near the scale of the Volkswagen debacle, but Nissan is in hot water with the South Korean government over dodgy emissions from its diesel SUV.
That country’s environment ministry accuses Nissan of using a “defeat device” to disable the emissions controls on its UK-built Qashqai SUV, Automotive News reports. (Read More…)
By
Steph Willems on May 13, 2016

Yesterday’s news that Nissan will buy a 34-percent controlling stake in Mitsubishi for $2.2 billion was the latest win for Carlos Ghosn, the man behind the Renault-Nissan Alliance of 1999 and possessor of many fingers in many pies.
Ghosn, CEO of both Nissan and Renault, inked the agreement with Mitsubishi as the other automaker battles a misleading gas-mileage scandal. At a price of 468.52 yen/share, Ghosn’s purchase of new shares was a smoking deal. Mitsubishi shares traded for 1,100 yen just last December.
What becomes of the two companies now? And how will Ghosn’s world-straddling empire benefit by snapping up beleaguered Mitsubishi? (Read More…)
By
Steph Willems on May 12, 2016

Yesterday’s vague Japanese media reports proved right this morning, as Nissan Motor Co. announced it will purchase a 34 percent controlling stake in scandal-plagued Mitsubishi Motors.
Taking advantage of Mitsubishi’s reduced market value following the company’s admission of cheating on Japanese fuel economy tests, Nissan’s 237 billion yen ($2.2 billion) bulk buy of shares makes it the automaker’s largest shareholder.
It’s a big win for Nissan, which can take credit for exposing the gas mileage scandal less than a month ago. (Read More…)
By
Steph Willems on May 11, 2016

Nissan Motor Company wants to buy a controlling stake in Mitsubishi Motors, according to a report by the Japanese broadcaster NHK.
The deal would see Nissan invest 200 billion yen ($1.84 billion) into the scandal-plagued automaker, giving Nissan control, Bloomberg reports. (Read More…)
By
Steph Willems on May 2, 2016

Why should Nissan have all the stealthy sport crossover fun?
That’s the view of Toyota C-HR chief engineer Hiroyuki Koba, who is seeking approval for a hotter version of the upcoming crossover, Autocar reports.
First teased as a Scion concept, the 2017 C-HR bowed earlier this year at the Geneva Motor Show, adopting a new brand name after Toyota took its youth-oriented division behind the barn for a date with death. (Read More…)
By
Steph Willems on April 22, 2016

Nissan is trying to play Tesla’s lengthy Model 3 waiting list to its advantage.
A print ad that landed in the country’s most-read newspapers this morning is playing up the Model 3’s wait times, according to Automotive News, and encouraging EV buyers to go the faster route by buying a Leaf.
There’s nothing subtle about the ad, which would have been green-lit by Nissan’s intimidating sales and marketing head Christian Meunier. Since taking on the role in January, Meunier has laid out an aggressive marketing strategy, meaning the Leaf spot could be the first of many cheeky ads. (Read More…)
By
Mark Stevenson on April 20, 2016

So far, you’ve nominated 156 separate vehicles for TTAC’s 2016 Ten Best Award — including a cornucopia of models that shouldn’t be nominated. (Reading comprehension, people!)
Here are some insights into the Best & Brightest hive mind.
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By
Crabspirits on April 18, 2016

I wonder how many of the Best and Brightest have been watching, waiting for this column to descend once again upon a subject automobile that has had a truly mystical device bestowed upon it by its creator. I’m talking about the equipment that blew the expression right off your neighbor’s face when showing off your new purchase in the driveway. A true novelty lost to time. Something that probably should be capitalized on currently by automakers in an updated form in this age of “let’s fill this humorless pod full of unusable gadgetry so it doesn’t look like a rolling flip-phone.”
I’m talking, of course, about a little thing called voice warning.
You see kids, something magical happens when that speaker chimes in to apprise you of things you probably already knew about. And while we’re on the subject of cars so equipped, why not focus on something with … soul?
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By
Steph Willems on April 18, 2016

Ford Motor Company is hitting the brakes in the electric vehicle range war.
While competitors like Tesla and General Motors are busy preparing EVs with ranges of 200 miles or more, Ford is staying put at the 100-mile line, Automotive News has reported.
Though it plays well in the plug-in hybrid game with models like the C-Max and Fusion Energi, the automaker’s only “pure” EV — the Focus Electric — has lingered near the back of the pack in terms of range since debuting in 2012. (Read More…)
By
Alex L. Dykes on April 11, 2016

Japanese car companies have been trying to break into the American full-sized pickup market for decades. Despite Japanese trucks having a sterling reputation for dependability and reliability internationally, ‘Muricans are a different bunch. Not even Ford’s switch to “European-style” twin-turbo engines and aluminum bodies could stop the freight train that is the F-Series sales chart.
On the opposite end of that sales chart is the last-place Titan. Nissan sold just 12,140 Titans last year, 1/10th of Toyota’s own meager volume and 1/65th of Ford’s truck sales.
Rather than picking up its marbles and going home, Nissan thought outside the box and came up with a novel idea. Why not “right-size” a 3/4 ton truck and sell it for a little more than your average 1/2 ton? With the Detroit Three engaged in serious towing and payload wars, the heavy-duty pickup segment looks more like a Freightliner convention.
That’s where the diesel Titan XD comes in.
(Read More…)
By
Steph Willems on April 8, 2016

Is there a Nissan competitor to the BMW i8 in the works? A senior executive has hinted there might be.
Speaking to Auto Express, senior vice-president Shiro Nakamura said an electric sports car is one option the automaker is considering for its upcoming modular vehicle platform.
(Read More…)
By
Murilee Martin on April 8, 2016

The first-generation Nissan Sentra first appeared on American roads in 1982, early in the very costly Datsun-to-Nissan rebranding process. The lightweight, fuel-efficient Sentra was a big sales hit, because drivers in the early 1980s (with vivid memories of the gas lines of a few years earlier) were willing to put up with double-digit horsepower and lots of NVH in a car that promised decent reliability and cheap point-A-to-point-B costs. Now, of course, nearly all of the early Sentras are gone, so this well-worn example in a San Francisco Bay Area yard gives us an interesting history lesson. (Read More…)
By
Chris Tonn on March 31, 2016

Last fall, we had a typical-for-TTAC slap fight between Bark and Mark, centered around Nissan. I’ve been ruminating on this argument for months, but my conversation last week with NISMO chief Hiroshi Tamura — and seeing what Nissan chose to feature in New York — finally pushed me over the edge.
As I walked through the glass doors in the Jacob Javits Center last Wednesday morning, preparing for my first auto show as a member of the press, the automaker that’s defined much of my motoring life was front and center.
Somewhat inexplicably, Nissan had rented possibly the best, highest-traffic space in the entire hall and filled it with a tribute to a six-figure supercar, complete with a bunch of old cars the U.S. never saw when new.
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By
Steph Willems on March 29, 2016

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.
Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).
(Read More…)
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