I have a question that I would like to throw at you and the Best and Brightest. Time is of the essence! In about a month I will be moving from the PNW to Wisconsin. My car is a rust free ’92 Nissan Sentra, and I would like to keep it that way during my stay in that state, which is be at least a couple years. (Read More…)
Dan Sloan is tired. The head of Nissan’s Global Media Center in Yokohama got up at 6am this morning after days of not much sleep. Today is the day when Nissan’s third quarter earnings are to be announced to the press, and the world at large. It will be a long day of preparations for the big announcement in the late afternoon, and TTAC will be the fly on the wall. Or, as Sloan predicted, the fly in the ointment.
Nissan’s motorsports division doesn’t think it has enough brand awareness in America. To counter this perception, Nissan tossed out a few NISMO (NISsan MOtorsports) models at the Chicago Auto Show. First up we have the Juke NISMO which is Nissan’s oddly shaped small crossover vehicle. The NISMO treatment makes the Juke look even more conspicuous on American roads with shapes and styles never before seen on a production vehicle. Whatever you do, don’t look up Juke in the Urban Dictionary while at work.
Some people like to bitch about the crafty Nips who are manipulating their currency again. Other people like to cash-in on sudden swings in currency valuations. If you are of the second kind, then Reuters recommends a look at formerly beaten-down stocks of Japanese carmakers who nearly went under during years of unfettered appreciation of the ¥en. (Read More…)
There is a level of distracted driving that exists far above that enjoyed by the texting teen or harried housewife haranguing her husband via shattered-screen iPhone 4. It is the level where one’s mind is in the grip of an idea so compelling, so overwhelming, that the task of driving the car has to be handed off to the not-quite-conscious mind, the dream state of anxiety and anticipation and frustration that caused me to accidentally steer my thirty-seven-thousand-tired-mile rental Altima to Lexington (via Route 75) when I had every intention of traveling to Louisville (via Route 71). Every three minutes and twenty-seven seconds, my right hand reached out to my iPod and reset it to play The Stylistics again. Fifty times, maybe, I listened to the song, driving in the wrong direction, animated by the single thought:
They are a familiar sight – and sound – at Nissan factories and those of other OEMs around the world: Little machines that truck around the factory floor while belting out “Mary had a little lamb,” or other distinguished ditties. Now, they star in their own YouTube video. (Read More…)
America, land of wide open roads and big cars, listen up: On the sidelines of Nissan showing its new day care center at its Yokohama headquarters to reporters, Nissan’s COO Toshiyuki Shiga made a comment that should resonate well with American customers: (Read More…)
I want to tell you this, although I know many of you will not believe. I want you to close your eyes and give me the gift of your trust for a few minutes, to travel through memory and dream and ambition with me. I want you to experience the “theater dim” of the interior lights. To open the throttle on the Bose-by-Nissan stereo. To feel the perfect response from the small sedan’s leather-wrapped steering wheel, to catch a slide as the four-wheel-steering kicks in at the most bizarre time during an irresponsible freeway maneuver. To pose Yakuza-style in the baddest sedan on the block, B-pillars swimming barely seen beneath the glass. To feel the 276-horsepower, quad-cam V-8 punch you back into the impeccably tasteful interior.
Then, and only then, if you can dream with me, if you can believe what I believe, then you might be able to look through the stupid Q-names and the dumb-assed rocks-and-trees marketing and the aftermarket Skyline badges and the unfocused-looking Pathfinder rebadge and the Jersey shore types crowding each owner’s meet and just hold this idea in your head:
Well, it happened. After a weekend where my daughter scores the game winning basket and the trade-ins numbered 6432, I hit the golden age of middle age.
As for the 1983 Jeep Grand Wagoneer in the picture, would you believe 403,224 miles? That little factoid was just the very tip of a long data drilldown.
Not to mention a few unusual future contests between the automakers in what will now be called the Trade-In Quality Index… or TIQI for short!
Fresh off a PR campaign to rename every new vehicle in their line-up, Infiniti has shown their new model with the updated Q-numeric model designation: the 2014 Infiniti Q50.
Nissan is keeping true to its promise of offering up a new model every 3.5 seconds for the rest of time. What you see above is the newest child to be birthed from Yokohama Prefecture, Japan – the Nissan Versa Note.
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