Last week, we brought you the news that the Nissan-Dongfeng joint venture will build an EV in China, that it will be ready by 2015, and that it will not be the Nissan Leaf. The Made-in-China plug-in will be offered by Nissan-Dongfeng’s “Chinese” brand, Venucia. This most likely in compliance with yet-to-be-released, but much-rumored regulations which will shower Chinese EV subsidies only on indigenous vehicles.

Barely a week after the news, there already are pictures of the future Chinese EV. (Read More…)

Ever since the power went out in large parts of Japan after a massive Tsunami slammed into the country on March 11, the big question no longer is “will I be able to charge my EV at home.” It is: “Will I be able to power my house with my car?” This may seem alien to you, but a Tsunami has certain effects, and this is one of them. At a press conference in Yokohama, reporters asked Nissan’s CEO Carlos Ghosn: “When will it discharge?” Meaning the Leaf into the house. A few days later, Toyota showed a house that can be powered by a plug-in Prius should the lights go out. Now Nissan finally shows its great chargeback solution. (Read More…)

The last time we looked at the Nissan Versa, in October of 2010, it was the cheapest car in America at under 10 grand. Unfortunately, the price for such a low sticker was dearer than its four-digit sticker. The lack of modern essentials like air conditioning, anti-lock brakes and automatic transmission were more than just a bummer, as adding them to the Versa made the car less than cheap. For the first redesign of Nissan’s smallest family hauler, the boffins in Japan decided to attack the sedan first for an update, an interesting decision as the sedan only accounts for a supposed 30-35% of all Versa sales on our shores. Surprised? I was, especially since hatchback sales in the US are finally on fire. Nissan graciously invited us to Seattle so we could get down and dirty with the Versa before it arrives on showroom floors in August.

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In fulfillment of my paparazzo duties, I stalked Nissan’s and Renault’s CEO all the way to China today. Easy for me to do: I could walk from where I live in Beijing. The walk was worth it. In the Grand Ballroom of the China World Tower 3, Ghosn and his Chinese joint venture partners announced an aggressive five year plan. Nissan and Dongfeng want to nearly double Nissan sales in China from 1.3 million in 2010 to 2.3 million in 2015. (Read More…)

At a press conference in Beijing’s tallest building, Nissan’s CEO Carlos Ghosn announced today that the Nissan-Dongfeng joint venture will build an EV in China, and that it will be ready by 2015. No, it will not be the Nissan Leaf. It will be a plug-in that will sail under Nissan-Dongfeng’s “Chinese” brand, Venucia. Said Ghosn: (Read More…)

Thailand, with a low currency, strong local demand and many foreign trade agreements, turns more and more into the South-East-Asian auto hub. Business-in-Asia gave it the unfortunate title “Detroit of Asia.” Thailand’s auto industry is targeting production of 3 million vehicles annually by 2015, more than countries like Canada, France, even Mexico currently make. Toyota, Honda and Nissan already have a pretty tight grip on the country. Now, Nissan is taking it a notch up. (Read More…)

My, what a busy morning it’s been for EV news! Now Nissan is jumping into the fray by bumping the price of its 2012 Leaf EV by $2,420, reports Automotive News [sub]. But don’t worry, you’re getting something for that extra money…

Compared to 2011 model year’s $33,630 base price, including delivery, the 2012 model will begin at $36,050. The car’s upper-grade SL model will sell for $38,100, an increase of $3,530 over 2011.

Brian Carolin, Nissan North America Inc. senior vice president of sales, was to tell an electric-vehicle industry audience in Raleigh N.C., this morning that the 2012 model will contain two new standard features, according to his prepared remarks.

One is a cold-weather package that includes heated seats and steering wheel and a battery warmer. The other, available on the car’s more expensive SL model, is a standard quick-charge port that allows the vehicle to be recharged up to 80 percent of capacity in under 30 minutes.

So, just as Toyota goes public with its fears about the ChaDeMo DC rapid charge protocol, Nissan doubles down on the standard by offering compatibility on the higher trim level (incidentally, Nissan says that 93% of sales are of the upmarket SL trim, and “most” customers opt for the optional ChaDeMo DC charging compatibility). As if raising prices by over two grand after less than a year of sales weren’t risky enough, Nissan is also gambling that ChaDeMo will win out when the SAE rules on a DC fast-charging protocol for the US market. At this point, it almost seems as if the charger compatibility issue might be more of a risk than tthe price…

You may not care very much when U.S. News ranks the $84,060 Nissan GT-R “2 out of 8 Super Luxury Sports Cars.” The thought might cross your mind that with a paltry $84K price, it can hardly qualify as a Super Luxury Sports Car. But you will take note when Top Gear runs the car around its airport-cum-testtrack and … (Read More…)

„But if it’s attention you are after, no conversion beats Hello Kitty,“ says the announcer. And after a long pause: “ … even in Kyoto.”

No kitting.

One of the pillars of public relations is „do good and tell the world about it.“

Not in Japan. Here, the rule  goes “do good and keep your mouth shut.” Hard-hit Japanese carmakers have been at the forefront of aid to tsunami-ravaged areas. Toyota for instance sent some 100 tractor-trailer loads of fuel, food and other necessities up north to Tohoku – in utter secrecy.  Honda said they donated 1,000 generators and 5,000 gas canisters, and never talked again about the bulk of the help.

None of the CEOs of large car companies are seen on TV shaking hands of dealers and donating cars to the cause. This leaves a void, and nature abhors a vacuum. Nature does, and Carlos Ghosn. (Read More…)

Nissan and Mitsubishi are edging even closer. Now, they inked a production deal where Mitsubishi produces the Navara pickup trucks for Nissan at Mitsubishi’s plant in Thailand. Production will start “in fiscal 2012,” which starts on April 1, 2012. (Read More…)

The transition from exclusively gasoline-powered vehicles to the new panoply of permutations of gas and electric power has not been easy on the old emm-pee-gee. The imperfect-yet-universal (in the US market) measure of efficiency finds itself at a loss to compare an electric car’s efficiency with that of a gas-powered car, and completely falls apart as a relative measure of efficiency between plug-in-hybrids which use gas and electricity in different ways (see the ongoing battles over the Chevy Volt’s efficiency). Into the breach have stepped several challengers to the emm-pee-gee’s supremacy, including the weak MPGe (which was responsible for the Volt’s disastrous “230 MPG” introduction), and the “Kilowatt-hours per 100 miles” measure championed by Motor Trend in a rare display of admirable pointy-headedness. But the Gordian contradiction of efficiency measures is that they must be both accurate and easy-to-understand… and if the MPG’s history tells us anything, it should probably err on the side of the latter prerogative.

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The Nikkei [sub] says that Nissan is bringing back the Datsun brand as the badge for its low-cost offerings in emerging markets. The Nikkei is talking about cars “with a price tag of around 5,000 dollars.”  The Nikkei makes this announcement without quoting sources. (Read More…)

„When will it discharge?“ asked a reporter on Monday at Nissan. I ducked under my desk. “In one or two years,” answered Nissan CEO Carlos Ghosn. I broke cover when I realized that they were talking about the Leaf powering the house. (Read More…)

Leaf or Volt? Ask the average person on the street that question, and you might get a response acknowledging that you’re talking about plug-in electric vehicles. Ask for more detail, and you may well be disappointed. Despite the many differences between the two vehicles, some simple and obvious, others subtle and complex, it’s unlikely that the average consumer is going to be able to tell you much about them. Why? Because chances are, your randomly-selected consumer doesn’t even know who makes which car. Automotive News [sub] reports that a Compete, Inc study shows

a little more than 17 percent of consumers polled knew that Nissan sells the Leaf. Another 13 percent incorrectly believed the car is offered by other brands, including Chevrolet and Toyota.

The Volt fared better. The study found that 45 percent of shoppers identified it as a Chevrolet.

Yowza. Considering that Nissan is betting bigger on EVs than any other manufacturer in the business, selling the only pure EV on the market and ramping up to 500k annual units of global battery production capacity, it needs to get on top of this branding awareness issue yesterday. Because as things stand, Nissan is making a gigantic global gamble only to find Chevrolet and Toyota stealing nearly as much credit for the Leaf as consumers give Nissan itself (13% versus 17%… what’s wrong with that picture?). Ads like this one are a good start, but Nissan needs to do more to ignore the Volt and make itself synonymous with pure-electric cars the way Toyota made itself synonymous with hybrids.