A struggling Nissan sees the U.S. market playing a bigger role in the company’s sales future. Ahead of the release of its near-term recovery plan, expected later this month, the automaker sees new product as the key to firming up its flagging U.S. presence.

Elsewhere, a report out Friday claims Nissan’s new plan will see the U.S. account for a third of the automaker’s global volume. With all of this in the works, it’s perhaps no surprise that the company’s North American arm saw a sudden resignation. (Read More…)

The Nissan Rogue compact crossover might not be everyone’s idea of a fun ride, to say the least, but it’s a crucial product for the automaker that builds it. By far Nissan’s best selling vehicle in North America, the Rogue is key to the automaker’s comeback hopes.

Maybe comeback is too strong a word…

Fiscal stabilization. Yeah, that’s the ticket.

As production schedules and launch dates suffer from the ongoing coronavirus pandemic, Nissan is readying a new generation of Rogue. Apparently we can’t expect something exciting, powertrain-wise, right out of the gate, but that doesn’t mean things won’t change under the 2021 Rogue’s hood. (Read More…)

Nissan’s new restructuring plan, due out at the end of the month, is coming together, and it seems the document will spell out which members of the Renault-Nissan-Mitsubishi alliance will go where. In the interests of efficiency and not stepping on each other’s toes, sources claim the plan will see each automaker pour themselves into key markets, rather than competing against each other.

This will have the effect of making maximum use of resources.

For the Nissan brand, that means North America, China, and Japan will become its main stomping grounds.

(Read More…)

Nissan can’t catch a break. Instead of the new decade heralding sunnier skies and calmer seas for a financially compromised Nissan, the first quarter of the year (and counting) brought nothing but grief.

Declining sales and shuttered plants spurred by the coronavirus pandemic further destabilized the automaker’s balance sheet. It was the kind of out-of-the-blue event both beancounters and executives feared, occurring just as the automaker was preparing (hoping?) to exit its present crisis with the help of a new CEO and a new plan.

Clearly, that recovery will have to wait, as analysts are now mentioning 2008 in the same sentence as “Nissan.” (Read More…)

Still sidelined by the coronavirus pandemic in North America and suffering from supply chain and demand issues in its Japanese home base, Nissan is prepared to stem domestic output by 70 percent in May, Reuters reports.

The unconfirmed production cut won’t be a single-month affair, either. On this side of the Pacific, it seems Nissan brass want birds of a feather to flock together, with possible changes incoming at the automaker’s two American vehicle assembly plants. (Read More…)

You just read how an announcement from the United Auto Workers poured cold water over the Detroit Three’s tentative plans to resume vehicle assembly in the United States, but non-domestic automakers don’t have that problem.

Sure, they still need to grapple with the ongoing coronavirus pandemic, devising new methods of keeping plant workers safe while carrying out the business of building cars, but early May still looks promising to several large industry players. With U.S. auto sales entering a slow rebound, almost everyone’s itching to get started. (Read More…)

It was one of the more interesting debuts of this year’s pandemic-constrained spring auto show season: The 2020 Nissan Frontier, which heralds the fully revamped 2021 Frontier by donning that yet unseen midsize pickup’s new powertrain. Old truck, new engine and transmission.

Details of the first all-new Frontier in the better part of two decades remain scarce, but a report out Thursday suggests a big price increase is in the works. (Read More…)

Nissan said Tuesday that it plans to temporarily shut down its global headquarters and several factories in Japan to help curtail the spread of the novel coronavirus. While Japanese automakers are legally allowed to operate within the country (with conditions), most have instituted some amount of health countermeasures independently. The nation has also formed a joint council for automakers and component suppliers to work with the government in maintaining supply chains while avoiding future contagion risks.

Despite the level of precautions taken, the country’s automakers are still estimated to lose at least $1.6 billion as the pandemic suppresses demand around the world. Nissan, which issued profit warnings in 2019, went into 2020 expecting to eliminate thousands of positions so it could begin amassing $4.4 billion in savings by 2023. Marketing budgets and product lineups would also need to be rejiggered dramatically to assure profitability moving forward. With the coronavirus further complicating the company’s strategy, May’s idling could be about more than just containing the coronavirus.  (Read More…)

As long as individual private vehicles exist for sale, there will be a place for cheap commuter vehicles.

They don’t get much love, few aspire to buy them, but they exist to make sure that even those on a budget can get wheels that aren’t used.

Nissan’s Kicks is one such vehicle, and a pretty good one at that — as long as it sticks to its narrowly-defined mission.

(Read More…)

The shutdown of Nissan’s U.S. manufacturing plants on March 20th was initially expected to last until April 6th. A good-enough timeline, one supposes, as Nissan (like all other automakers) waited to see exactly how bad the surging coronavirus pandemic would get… and how local and state governments would move to combat it.

You know the rest. April 6th came and went, as did all other early production restart dates in the industry, with no returning workers. Minding its constrained funds, Nissan laid off 10,000 U.S. workers on April 7th. Now, there’s a new return date — not actually a specific one, but one the automaker might actually stick to. (Read More…)

With the rippling economic effects of the coronavirus outbreak starting to take hold, some industry analysts have begun floating the increasingly popular theory that various markets could stage a retreat from China. While the Chinese Communist Party’s mishandling of the pandemic — including cover-ups (and the possible manipulation of the World Health Organization) that ultimately encouraged the virus’ spread — are often cited as the impetus for the change, the actual decisions will be largely economic. COVID-19 threatens countless nations’ financial welfare as it simultaneously disrupts global supply chains.

The virus has also sent the auto industry into a holding pattern as manufacturers and suppliers hemorrhage money. While the assumption exists that this situation could encourage international automakers to refocus on domestic production, there haven’t been many examples to point to. Renault changed that this week, announcing plans to abandon its joint venture with China’s Dongfeng Motor Corporation. The move, however, may have less to do with the presumed industrial exodus than the company’s general financial situation.  (Read More…)

Being in dire financial straights as it is, no one expected Nissan’s revised restructuring plan, due out next month, to call for Global Domination In All Fields. Ghosn is ghone. Regardless, after the rapid expansion and sudden contraction seen over the past decade, it’s still a bit jarring to hear that Nissan’s plan reportedly calls for a significant cut to its sales volume and manufacturing capacity.

More so than previously planned, it seems. (Read More…)

As assembly plants turned out the lights across North America in late March, automakers were quick to call upon new credit lines to ensure fiscal stability in the coming months. No one’s really sure by just how much the coronavirus pandemic will hamper sales and profits.

While Nissan, cash-strapped as it is (and facing a new crisis after tackling too many in recent times), has already furloughed its U.S. workforce, that doesn’t seem to be enough to satisfy company bean counters. The automaker is reportedly on the hunt for available cash. (Read More…)

For an automaker that was already bleeding money and watching sales tallies shrink like a man who’s just hopped in the pool, the coronavirus pandemic came along at exactly the wrong time for Nissan.

As its lays off up to 10,000 U.S. workers amid an industry-wide shutdown, Nissan’s chief operating officer is already thinking about a brighter, more certain future. (Read More…)

A Tuesday report in Japan’s Nikkei Asian Review claims Nissan is poised to lay off up to 10,000 U.S. workers until assembly work can resume. That’s essentially the automaker’s entire U.S. workforce, and the situation looks pretty much the same overseas. (Read More…)