Chrysler marketeer Olivier Francois has been a master at getting enormous buzz from Chrysler’s Super Bowl commercials. Two years ago, they launched the memorable Imported From Detroit ad for the Chrysler 200, using music by Detroit area rapper Eminem. That ad was said by many to be more memorable than the 2011 200, a warmed over Sebring, every car writer’s favorite whipping boy. Chrysler has an all-new 200 that it just revealed at the Detroit auto show less than a month ago and to get the buzz going on the new car, Francois has tweeked the 200’s tagline to “American Import” and instead of hiring someone contemporary like Mr. Mathers, Chrysler’s Global Hue ad agency went old school and engaged Bob Dylan to appear in, provide music and perform the voiceover for the Chrysler 200’s new Super Bowl spot. I’m also wondering if Bob didn’t also write some of the ad copy. (Read More…)