When the Opel Cascada hits U.S. showrooms in 2015 as a Buick, it may leave its name at home, as well.
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With as many plentiful lineups as the eye can see, consumers are beginning to feel overwhelmed, as are the manufacturers who are coming to realize that too many choices are just as bad as offering too few.
Despite problems with the Russian market, as well as restructuring costs, General Motors says Vauxhall and Opel are on their way out of the red and into the black.
With the departure of the Volkswagen Eos, Chrysler 200 Convertible and Volvo C30, Buick is looking to enter into the now dead front-drive four seat convertible segment. Buick dealers were recently shown a version of the Cascada, which is said to be arriving Stateside in 2016.
Automotive News is reporting that the Opel Cascada will make it Stateside in 2016. Aside from giving Buick a fresh new product that isn’t a crossover, the Cascada arrives at an opportune time to capitalize on a small but important niche: the rental market.
General Motors took the step of killing off Chevrolet in Europe earlier this year, and has long attempted to position Opel and Vauxhall as mainstream but slightly more premium offerings (analogous to how Volkswagen was once marketed in the United States). And that makes news of a new line of budget cars all the more confusing.
The Opel Ampera, an Opel-badged Chevrolet Volt, will be killed off in Europe due to slow sales.
Opel’s Fiesta fighter has just bowed in Europe, and for once, we don’t have to feel like we’re missing out.
The next Holden Commodore will come from GM’s European product portfolio, but it won’t carry the Commodore name either.
General Motors subsidiary Opel has come to terms on a severance package for workers at its Bochum factory, set to close this year as part of the company’s restructuring plan.
Today’s installment of Quote of the Day comes from Mark Adams, design chief for Opel/Vauxhall and creator of the Monza concept, which is expected to set the design direction for the two brands in the near future – assuming that regulations don’t get in the way.
Holden may be losing the Commodore, but the brand will gain three new “premium” offerings, suggesting a possible direction for its famed HSV performance shop.
While JFK was busy capturing the hearts of the German people with his Ich bin ein Berliner speech, the GM engineers at Rüsselsheim were busy at work finishing their next big project – the series of full-size (on European scale) luxury models, called Kapitän, Admiral and Diplomat. Introduced in February of 1964, the new models were meant to take on Mercedes-Benz, though they shared something in common with contemporary America cars, in that they were really just one car, offered in different equipment levels, and with different engine options. Kapitän was the cheapest, with an inline six under the hood, standard manual transmission and relatively sparse equipment. Its size, equipment and power put it somewhere between American compacts and midsize cars of the time, like a smaller 1964 Chevelle, with a dash of Buick styling.
Bloomberg reports now-former General Motors engineer Brian Stouffer conducted a two-year internal investigation into the out-of-spec switch at the heart of the automaker’s current recall crisis, only to find confusion and resistance along the way to finding answers as to why vehicles up through 2008 were stalling out. In addition, Stouffer reported to three different executives assigned to the investigation in one year as it moved along, as well as the lack of sufficient cases that met the criteria required. Only in late 2013, when Delphi responded to Stouffer’s inquiry by providing the document showing the changes made to the switch back in 2006, did the investigation come to a head.
Opel is announcing that they will build a Buick model for North America in the “second half of the decade”.
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