Mercedes-Benz has said it will cut back its entry-level offers to better prioritize premium vehicles with loftier margins. While this strategy has become relatively uncommon throughout the industry, even among some mainstream brands, Mercedes has historically been synonymous with high-end luxury cars. One wonders why it bothered chasing volume to begin with, especially since it doesn’t seem to have panned out for the company.

While executives had previously hinted at its revised strategy in interviews, Mercedes officially unveiled its plan to investors on Thursday. The German brand will focus investments on top-of-the-heap models like the S-Class at the expense of entry-level products that have failed to garner juicy profits.  (Read More…)

Acura has announced that production of the much-anticipated 2023 Integra has officially commenced in Marysville, Ohio. Deliveries of the iconic nameplate are said to commence in June and orders can be placed now.

But with pricing having revealed the starting MSRP of $31,895 — over three grand more than the mechanically similar Honda Civic Si — one wonders if the public interest has held strong. We now know that we’re effectively getting a revamped version of the ILX (also based on the Civic) with a steeper price tag and a more desirable name. The Integra comes with a 200-horsepower turbocharged 1.5-liter inline-four, mated to either a continuously variable automatic (CVT) or a six-speed manual transmission. But the CVT is standard, forcing customers that want a manual to spend $36,895 (including destination) for the A-Spec — which also comes with adaptive dampers, sportier looks, a limited-slip differential, and Acura’s technology package.  (Read More…)

Toyota engineers have been fairly adamant that there would eventually be a manual version of the Supra sports coupe since its formal introduction in 2019. By February of 2020, chief engineer Tetsuya Tada even confirmed that the car has been tested extensively with a clutch and choose-your-own-adventure gearbox. But Toyota explained that the automaker opted against having one at launch due to a desire to lead with the model yielding the best specs on paper. Toyota was also fretting over customers modifying vehicles, claiming the eight-speed automatic could handle far more torque before giving into physics and dismantling itself.

However, the automaker has recently begun teasing the Supra with a three-pedal setup over social media, later stating that an-all new manual transmission was indeed on the way for the coupe. But why now?  (Read More…)

Sajeev writes:

It’s ironic that as the initial Jaguar story neared publication, I ordered an aftermarket part to complete the (somewhat) light restoration of my 1988 Mercury Cougar XR-7. I mentioned getting “a factory part when buying the aftermarket brand” and nobody had a problem with this assessment.

But you won’t believe what happens next in this shameful attempt at clickbait…   (Read More…)

Though full electrification might not be in the cards for most consumers, those looking for turbo power for their vehicles could find a little bit of that black magic in the turbo itself down the road.

(Read More…)