Is there anybody left in this country who gives a single damn about Volkswagen? If so… why?

This is a company that has spent the past 40 years treating their American customer base with the kind of contemptuous disdain that most of us associate with the wait staff at Le Bernardin. The thousand injuries of Wolfsburg we have borne as best we could — from the Westmoreland Rabbits to the 8-valve Mk2 GTI to every single aspect of the Phaeton ownership experience — but when the company ventured upon insult to the very air we breathe, that should have been enough for all of us to abandon the brand permanently.

The problem is that some of us just can’t let go. Maybe it’s misplaced loyalty. Maybe it’s dim memories of the Corrado VR6. Maybe it’s just a certain delight in the way that Volkswagens feel when you’re driving them. Whatever the reason, there’s still some goodwill left in the United States on which the company can capitalize. One of the ideas being floated is a “hot Passat”, or at least a slightly sportier Passat. Our own Steph Willems made the case earlier in the week that such a car would be a waste of time.

I disagree, and I’ll tell you why.

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