Imagine the following scenario: Your humble author buys an Accord Coupe, and loves it, and suggests that you do the same. Not so hard to imagine, insofar as that’s what actually happened.

Now let’s imagine I tell you that you, the TTAC reader, can get a discount on an Accord if you use my referral code. That’s kind of odd, right? After all, I’m here to report on the Accord, not to incentivize your purchase. Last but not least, let’s imagine that for every four Accords sold with my referral code, Honda gives me $6,200 worth of Honda products. A new CBR500, maybe, or an ATV for my son. And let’s say that there’s actually more to it than that — in fact, for every four Accords I sell, I can receive up to eleven thousand dollars’ worth of goodies.

Last but not least, let’s imagine that I hold a significant amount of Honda stock and that my posts are written with the knowledge that positive Honda stories might help that stock move in a direction that is profitable for me.

Sounds crazy, right? Welcome to the world of Fred Lambert and his site, electrek.co.

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The compensation fund established by General Motors and managed by attorney Kenneth Feinberg to pay accident and fatality claims linked to a defective ignition switch in a handful of 2003-2007 models has made its first cash offers to 15 claimants.

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