Many, many years ago, I had after shaves from Aramis and other expensive sounding French companies on my bathroom shelf. My agency had the account for a (now defunct) men’s series called “Care.” The ads always showed a naked man. I was not invited to work on the stuff and wrote about sexy things like double wishbones and overhead camshafts instead. I must have dreamt all that. Because today, Daimler sent me an email, announcing that they just launched “The first fragrance for men.” Not “their” first fragrance for men. “The” first fragrance for men. (Read More…)