We return to our Imperial series again today, and the third installment on the all-new personal luxury coupe Lee Iacocca launched in 1981 to resurrect the historical Imperial name. Unlike every other Imperial to date, the new one was available only in two-door coupe guise. The new car had the dual mission of bringing luxury car credibility back to Chrysler, and grabbing some high margin luxury coupe sales from GM and in particular, Lincoln and the Continental Mark VI. We’ve covered the exterior and the underpinnings, so today we slide into the interior, which is most definitely not covered in Rich Corinthian Leather.

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In our most recent installment of our long-running Imperial coverage, the Eighties dawned with a resurrection of the Imperial name and the debut of an exciting new personal luxury coupe. Chrysler’s new chairman Lee Iacocca was determined to recreate the runaway success he’d had at Ford with the Lincoln Continental Mark III. But that meant a simultaneous ask that luxury coupe buyers ignore the very recent financial troubles that plagued the Detroit automaker. And while the exterior of the new Imperial coupe was all bustleback and new angles, its platform and mechanicals were not quite as exciting. Let’s talk about Mirada, Cordoba, and the reliability benefits of electronic fuel injection.

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In our last Imperial entry, we found the brand’s run came to an end. In production since 1926 and an independent brand since 1955, the Imperial fizzled out to nothing after 1975. Chrysler closed its luxury Imperial division, and the once proud two- and four-door Imperials were stripped of some standard features and rebranded into the Brougham trim of the New Yorker. The Imperial name had come a long way from its beginnings as a super luxurious coach built car for the wealthy, and ended up as a slightly nicer New Yorker with more formal front and rear clips. But 1975 was not the end of the Imperial’s story, as a particular Chrysler CEO had big Imperial aspirations. To get to that point for Imperial, let’s talk about Ford.

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The Pontiac Grand Prix started life as a sporty hardtop coupe version of the full-size 1962 Catalina, then spent the 1969 through 1987 model years as a midsize rear-wheel-drive sibling to the Chevy Monte Carlo. For 1988, the Grand Prix moved to the brand-new front-wheel-drive W platform, immediately winning Motor Trend’s Car of the Year award and carrying on John DeLorean’s tradition of affordable personal luxury cars with a rakish bad-boy-in-a-suit image. Here’s an ultra-rare example of the most expensive Grand Prix available for 1990, found in a Denver-area self-service yard last month. (Read More…)

Today’s Rare Ride is an example of the first time Bertone added heaps of Italian build quality to an ordinary Volvo midsize. We’ve covered Bertone’s second effort (the 780) long ago, so it’s past time we talk 262C.

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The Ford Thunderbird is popular here at Rare Rides, apparently. Thus far, we’ve covered one from 1982 which was hacked into a convertible, and one from 1988 which was turbocharged and very good. Today’s Bird hails from 1979, which was the very last year the model was large(ish) and in charge.

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Much like the recently featured R-body New Yorker, today’s Magnum was a holdout in an automotive world that had already embraced downsizing and fuel efficiency.

Let’s take a look at a very short-lived coupe nameplate.

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Pontiac is one of the most featured marques of the Rare Rides series, and to date there have been seven of its models represented here. Today’s Rare Ride was in showrooms the very same time as the odd and short-lived Sunbird Safari Wagon, but was intended to entice a much more traditional customer.

Let’s have a look at the upright and respectable Bonneville coupe.

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