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Tag: Peter Loing

Loing: 2016 Nissan Maxima Aimed At Younger Consumers

By Cameron Aubernon on June 8, 2015

2016 Nissan Maxima (18 of 23)

Who is the intended audience for the 2016 Nissan Maxima? If you ask the automaker, they’re aiming for younger consumers.

Posted in Are You Ready For..., Customer Relations, Industry, Marketing, New Cars, News Blog, People, Product Planning, Sales
Tagged as demographics, full-size sedans, maxima, Millennials, MY 2016, Nissan, nissan north america, Peter Loing

100 Comments

2016 Nissan Maxima Slated For Execution Four Years Earlier

By Cameron Aubernon on May 26, 2015

2016 Nissan Maxima Front Three-Quarter

Though the 2016 Nissan Maxima will make its showroom debut June 2, there was a time when the Maxima was slated to meet the guillotine.

Posted in Branding, Design, Enthusiasm, Heritage, History, Industry, Luxury, Marketing, New Cars, News Blog, People, Product Planning, Production
Tagged as business cases, maxima, MY 2016, name recognition, Nissan, Peter Loing, Product Planning, sport sedans, Takeshi Yamaguchi

50 Comments

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