Over the last two or three decades, the American full-size pickup truck has morphed into something thoroughly and completely different. What was once utilitarian and practical is now imposing, luxurious.
Is it possible that the truest successor of the original F-Series is currently sold in Europe with a five-cylinder diesel engine?
I tested the new Ford Ranger to find out.
Ask people in the know which full-size pickup is arguably the worst new purchase you can make today and you’ll receive a resounding answer: the Titan.
Nissan’s foray into full-size pickups was a breath of fresh air when it debuted for the 2004 model year. But like all merchandise that sits stagnant on retail shelves, it quickly went out of style, became unrefined in comparison to ever-improving competitors, and could only be had with a thirsty V8 during the doldrums of the Great Recession.
It’s this languishing at the low end of the totem pole that must have cajoled Nissan engineers to seriously analyze its truck strategy going forward. Surely, if Nissan was to compete in the pickup game, it would need to update its model at the same pace as everyone else — or, the very least, at the same pace as Toyota. That’s an expensive undertaking considering an all-new model’s development is now priced well into the billions of dollars. And it’s a risky bet to invest that much cash in a segment known for ownership loyalty and domestic domination.
So, Nissan had an idea: hit ’em where they ain’t, and steal a seasoned truck guy to push the new-“class” pickup.
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