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By
Matthew Guy on June 28, 2022

We’ve known for some time that the Bowtie Brigade has been busying themselves with a refresh of their midsize Colorado pickup. With a new Ranger on the way and Nissan’s new (final?) Frontier already here, you can bet Chevy won’t be caught napping in this profitable segment.
To date, we’ve been left guessing as to what styling changes GM has in store for the Colorado in ’23. A teaser video published to YouTube just last week – and the magic of well-timed screenshots – gives us our first clues for what to expect.
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By
Matthew Guy on June 17, 2022

Gearheads with a thirst for the off-road are spoilt for choice – and there’s more on the way. Chevrolet has announced a truck at which they were strongly hinting earlier this year: The Silverado ZR2 Bison.
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By
Matthew Guy on March 29, 2022

Choosing the right spec of a pickup is fraught with danger since it is unlikely any two truck customers have the same needs. Jim might need a base two-wheel-drive regular cab for chores on the farm while Bill could be after a Crew Cab monster to tow the family camper.
Nevertheless, we shall try. Consider the following as a selection of F-150 which is likely to be pressed into runs to the hockey rink and the scattered bit of towing on the weekends, mixed with a decent amount of useful new tech. In other words, the one this author would buy.
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By
Matthew Guy on February 24, 2022

If any readers have a certain spec of Blue Oval workhorse in their fleet, they best pay attention to a recent recall from Ford. The company is recalling 223,628 Super Duty pickups to deal with an issue of faulty powertrain components. At fault are driveshafts that can apparently fracture under a specific set of conditions.
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By
Matt Posky on February 22, 2022

Ford has announced that the Raptor Ranger will become a global model this week, furnishing the relevant specifications while CEO Jim Farley scheduled its arrival in the United States for 2023.
While that doesn’t give us specific details for the version that’ll be hitting our market next year, nobody is expecting massive changes between regions. Our Raptor Ranger will likely utilize the same twin-turbo 3.0-liter V6 that’s inside the Bronco Raptor. That’s a lovely 392 horsepower and 430 pound-feet of torque, with numbers being subject to change to appease local regulators. Though the pickup’s 10-speed automatic and standard four-wheel drive (with a two-speed transfer case and front and rear locking differentials) should persist regardless of whatever the Environmental Protection Agency says it needs. (Read More…)
By
Matt Posky on February 10, 2022

This week, Stellantis announced the Ram Revolution at the 2022 Chicago Auto Show. Though it was less of an all-electric pickup concept intended to compete on a market that’s about to become saturated with them, and more of a way to engage with consumers on how the truck brand should implement its take on the segment.
To the surprise of everyone working here, Ram’s Revolution turned out to be little more than a market-research campaign designed to ensure the automaker can build an electric truck people actually want to buy. But that doesn’t mean the manufacturer hasn’t already made plans of its own. Ram CEO Mike Koval Jr. has even been sharing some of Stellantis’ electrification strategies, including outfitting some 1500 electric pickups with a range extender. (Read More…)
By
Matthew Guy on February 9, 2022

Retro-filled shots to the arm are a popular way to endear a car company to its fan base, especially us pickup truck wonks who pine for the so-called ‘good old days’ when things weren’t really good at all. Nevertheless, it generally only takes a stripe-n-wheel package to get some fans all hot and bothered – and Nissan has tapped into this with gusto at the Chicago Auto Show.
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By
Matthew Guy on November 1, 2021

For anyone looking forward to a new iteration of the Ford Ranger (*raises hand*), it seems like November 24 would be a good day to mark on your calendar. In a teaser video released today on YouTube, the Blue Oval announced they’ll be showing what they’re calling a ‘global’ midsize pickup truck on that day.
It will be broadcast by the crew at Ford Europe, and the teaser was voiced by an Aussie. Sounds pretty global to us.
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By
Matthew Guy on August 25, 2021

One of the last things your author thought he’d be writing were the words “Hyundai pickup truck” as they relate to a real-world vehicle one can buy right off the showroom floor. Until this year, the only relationship we’ve had with such a vehicle is after a knackered old Elantra caught the business end of a Sawzall.
But build it they have, with Tim handing down his verdict after a First Drive earlier this month. As per usual on such events, all the testers were a top-rung model with the most expensive powertrain. But is that the way to go if you’re seeking a unibody trucklet for work and play?
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By
Matthew Guy on July 30, 2021

The chips are down in Ohio, with semiconductor shortage reaching the factory floor where Jeep builds its Gladiator truck. According to reports, the Stellantis plant responsible for assembly of the lantern-jawed pickup, Toledo South, will halt the models’ production next week.
Wrangler production is not affected. For now.
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By
Matthew Guy on June 16, 2021

Thanks to all of you who welcomed this new series when it appeared on your digital screens last week. Experiments can fall flatter than that can of 7Up you left out overnight, and we’re glad this one made the cut.
Given the BnB’s propensity for small pickup trucks with blue ovals on the grille (remember Sajeev’s understandable but slightly terrifying infatuation with his last-gen Ford Ranger?), the new Maverick makes a perfect foil for the second entry in The Right Spec series of posts.
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By
Matt Posky on April 6, 2020

With some analysts now estimating the coronavirus outbreak’s cost to the automotive industry at as much as $100 billion, there’s not much reason to hope for any vehicle segment to trend in any direction but downward. However, domestic pickup sales have surprised us.
Despite the industry taking it on the chin overall, domestic truck sales are actually improving in the United States — at least by the measure with which we gauge domestic sales performance. Seeing the writing on the wall last month, domestic nameplates began incentivizing product like wild. Apparently, bargains ride two-up with the lead horseman of Pestilence. That, in combination with southern states being slower to enact social distancing measures, helped prop up truck sales. While that may result in the region having a longer recovery, it seems to have padded the market’s fall ever so slightly. (Read More…)
By
Matt Posky on February 3, 2020

Emojis have taken on a bizarre level of importance within the automotive industry. Last October, Jeep complained about how the symbol used for its name on iOS devices didn’t accurately represent the brand — and it was only a few months earlier that Ford was busy teasing the pickup emoji it had pending with the Unicode Consortium. There’s marketing potential here, and everyone wants to see it work to their benefit.
While Jeep convinced Apple to disassociate the Jeep name from the generic crossover emoji, Ford’s progress has been harder to measure. The automaker’s product communications lead, Mike Levine, tweeted the symbol’s arrival late last week, but it didn’t much resemble the emoji Ford submitted. People noticed. Instead of a simplified F-Series in blue, the Unicode Consortium opted for a red truck straight out of a children’s book.
It also didn’t escape the notice of General Motors, which quickly decided to use the opportunity to kick Ford while it was down. (Read More…)
By
Matt Posky on October 15, 2019

No one really expected electric pickup trucks to take off as a concept, save for the people developing them. While EVs still need to improve their maximum range to truly surpass combustion-reliant vehicles, modern examples perform much better than their predecessors. But battery size and vehicle weight remain important issues for the segment, making the idea of an electric work vehicle seem about as useful as an edible diaper.
Then the concepts started arriving, sucking far less than most of us expected. There were loads of new ideas, like interesting storage solutions and auxiliary power ports for tools — all stemming from electrification. What’s more is that the vehicle itself seems like it could benefit from the instant torque and lower center of gravity furnished by electric powertrains. Battery packs can also be made larger (improving range), as pickups have more areas to stash cells without intruding into the passenger compartment. Maybe this wasn’t a dumb idea after all.
Ford and General Motors have both confirmed the development of electric pickups, with the former currently running prototypes. Meanwhile, Rivian and Bollinger have already shown off their designs. EV darling Tesla had a truck it wanted to debut over the summer, but the model saw its release pushed back. Now, CEO Elon Musk has confirmed that the vehicle will emerge next month. (Read More…)
By
Matt Posky on July 16, 2019

Ford was teasing a new pickup truck on Tuesday. No, it’s not the Bronco-based one we mentioned earlier in the day. This one is small, really small.
According to Ford’s product communications manager, Mike Levine, more details on this in-development vehicle will emerge later this week. But we already know what it is — an emoji. (Read More…)
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