U.S. sales of small/midsize/non-full-size pickup trucks jumped 19.4% in October 2014, a gain of 3672 units compared with October 2013.

Sales of the Toyota Tacoma were up 5%. Nissan Frontier sales shot up 25%. Not surprisingly, the slowly disappearing Honda Ridgeline was down 35%. GM’s new pickup trucks contributed an extra 2158 sales. Even without those additional Colorados and Canyons, the category would have risen 8% despite the Ridgeline’s sharp but relatively inconsequential decline. (Read More…)

Pickup truck sales increased 10% in the United States in October, an 18,590-unit jump in a market which grew 6%. Besides drawing attention to the, “The people buy trucks because the fuel is cheap,” argument, which is not at all completely false nor entirely true, the 10% increase drew our attention to the massive figures generated by the biggest nameplates and their expansive product ranges.

We’ve covered truck sales already this month, so rather than taking another deep dive into October’s specifics, consider instead the percentage of America’s growing auto market that belonged to the pickup truck category last month: 15.8%.

That’s not a small number. Indeed, it’s a significantly larger number than the one achieved by the category through the first ten months of 2014: 13.8%. For perspective, however, think back one decade. In 2004, 19% of the new vehicles sold in America were pickup trucks. (Read More…)

Overall pickup truck sales jumped 10.1% in the United States in October 2014 as six full-size nameplates collectively grew 9.5%. Growth in the overall truck world was aided by 2158 Chevrolet Colorado and GMC Canyon sales (up from 34 a year ago), a 1326-unit improvement from the Nissan Frontier, and the Toyota Tacoma’s 5% increase. (Read More…)

Ford is said to be mulling a smaller pickup to slot beneath the F-150, plucked from their existing global product portfolio. One thing we are sure of is that it won’t be the new “global Ranger” sold in world markets.

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The Ford Motor Company’s namesake Ford brand suffered a September 2014 sales decline of 3% as the industry reported gains in excess of 9%.

First thought?

The F-Series, not just Ford’s best-selling model line but the country’s most popular vehicle range, was revealed in new, high-tech form months ago, and we’re rapidly approaching the replacement phase. Some members of the media have even been driving the new truck.

In other words, with factories being overhauled and buyers interested in waiting for a more efficient F-150 with a better power-to-weight ratio, sales of the current model would naturally decline, bringing down a brand that relied on the F-Series for more than three out of every ten sales last year.

Indeed, F-Series sales did decline in September. But only slightly. (Read More…)

As is the norm, Ford’s F-Series topped September 2014’s sales charts, but if a true winner was to be crowned after a quick glance at the results tables, Chevrolet’s Silverado must surely take the cake.

Not only did Silverado sales rise more rapidly than any other pickup truck – faster than the Ram’s 30% jump; better than the Nissan Frontier’s 47% rise – but the Silverado also powered General Motors to a second consecutive F-Series-besting month. (Read More…)

Isuzu and GM agreed to develop a next-generation mid-size pickup for world markets, though Canada and the United States will get their own distinct model under the terms of the agreement.

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Toyota’s lone Mexican assembly plant will boost output by as much as 40 percent to increase production of the Tacoma mid-size pickup truck starting in April, 2015.

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GM’s new mid-size pickup trucks aren’t even on sale yet, but the auto maker is already preparing to add a third shift at its Wentzville, Missouri assembly plant, which will result in 750 additional jobs.

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In an auto market which somewhat unexpectedly grew 5.5% in August 2014, sales of full-size pickup trucks jumped 8.8%. This increase occurred in spite of 3006 fewer sales from the segment’s best-selling vehicle line, Ford’s F-Series, which is fading slightly as ordering for the new 2015 F-150 begins.

Ram’s truck range was up 33% to more than 40,000 units, the second time in six months that the Chrysler Group/FCA has sold more than 40,000 Ram pickups in a single month. Not since 2003 have this many Ram trucks been sold during the month of August. Year-over-year, Ram’s share of the full-size truck segment grew by more than four percentage points. (Read More…)

The car-based small pickup market was launched in Brazil by Fiat during the 1980s. Taking a 147 as its base, the Italians cut out the back seats, added a bed, beefed up the suspension and called it good. The market deemed it so, and soon, there was a whole new segment gracing Brazil’s roads, with Fiat’s Strada dominating the segment. Since that time, nearly every challenger has been vanquished by the Strada’s unquestionable longevity – except for Volkswagen’s Saveiro.

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The pricing announcement for GM’s mid-size trucks raised a big question at TTAC – namely, how are they supposed to compete with GM’s full-size trucks when there are such hefty rebates already available?

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GM announced pricing for their mid-size trucks, with the Chevrolet Colorado starting at $20,995 and the GMC Canyon starting at $21,880.

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When we published the 2015 Ford F-150 order guide, we focused on the trim level changes (the FX4 and STX trims are gone, while the police-oriented SSV package is back) while forgetting three very important letters. SFE.

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These are not normal times for America’s pickup truck market.

The best-selling pickup truck line, Ford’s F-Series, is now entering a transition phase many months after potential customers first witnessed its aluminum-intensive replacement.

Toyota, long a minor player in the full-size category, refreshed its Tundra and continues to achieve notable sales increases, though with gradually less impressive growth figures.

GM’s twins last combined to outsell the Ford F-Series in 2009. They should still seem fresh, but to many the redesign wasn’t, in visual terms, sufficiently differentiated from the GMT900 models. Through the first seven months of 2014, the Chevrolet Silverado and GMC Sierra trail the Ford  F-Series by 35,610 units. (Read More…)